Allocadia

Overview

We wanted to make budgeting friendly + stress-free
As marketing managers responsible for managing million-dollar marketing budgets, we experienced budgeting challenges first-hand.

Budgeting was a painful process—whether it was fiscal year planning or ongoing tracking and re-forecasting. Spreadsheets and finance systems weren't helping. This was especially true in large marketing environments. When we started our own marketing services company, we kept seeing the same problem across our client sites.

We felt that budgeting shouldn't be so challenging, especially considering it was a core component to our roles.

At about the same time, we realized that our complementary skill-sets were a perfect match for developing a web application like Allocadia (even though we are twins, really, we never planned it this way!), and so we decided to do something about the budgeting problem, and we launched Allocadia™ in February of 2009.
The budgeting challenges we saw as marketing professionals

* The difficulty in answering basic budgeting questions
* The lack of visibility into in-depth budget information
* The difficulty in sharing budget information with other budget stakeholders
* The long and cumbersome planning process to get budget approval and buy-in
* The inevitable run-around to collect budget data in order to make informed decisions
* The lack of best-practices, clarity, and efficiency in the overall budgeting process

Benefits

* Budgeting shouldn't be painful, it should be friendly + stress-free
* Being accountable to your budget should be easy, not painful
* You need to spend less time budgeting, and more time implementing campaigns
* You shouldn't have to chase people around to gather budget information
* The budgeting process shouldn't be long and cumbersome, it should be straightforward
* It should be easy to share your budget with anyone who has a vested interest
* You and your company should have access to a cost-management solution
* Everyone should be on the same page in terms of how to budget and budget status