Amadesa Customer Experience Suite

Overview

Amadesa provides a software-as-a-service (SaaS) Customer Experience Suite™ for a wide variety of online and e-commerce businesses, offering end-to-end testing and personalization products to help maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI while limiting dependency on IT departments. Solutions include:
• A/B and Multivariate Testing: quickly identifies which alternative images, copy, offers, navigational components, search box placement, etc., to drive customer engagement.
• Customer Segmentation: enables rules-based serving for the most relevant content to predefined visitor attributes, based on demographic, location, referring source and history.

• Behavioral Targeting: machine-learning algorithm leverages available user data, including IP address, day and time of visit, click-path analysis and machine attributes (such as operating system, browser and screen resolution, etc. (more than 100 characteristics in total). Data mining techniques uncover clusters of visitor traits that represent a specific micro segment. Customers can continually add new content and the solution will match content to the appropriate user.
• RecommendR: personalizes product recommendations across any website page, through e-mail communications to customers and via call center representatives, automating merchandising and focusing on improving key metrics such as average order values, revenue per visit, conversions and overall sales.
• PageLift: delivers full cart, form, subscription and registration optimization, offering a comprehensive set of options to increase conversion by testing designs, templates, layouts, user experience, error messaging and validations, process steps and more. The solution examines, evaluates and revamps the entire user experience flow to increase engagement, reduce abandonment and drive conversion.
Amadesa’s useful reporting and analytics highlights each test’s appropriate key performance indicators.

Benefits

Amadesa improves website experiences to help marketers meet critical goals, and benefits online businesses by giving them the freedom, flexibility and support to deliver an optimized, dynamic and personalized website.
Amadesa is the only company that offers a comprehensive Web site personalization suite. With the suite’s all-in-one functionality, Amadesa is inclusive and simple enough that customers can use it in a complete self-service model.
By automatically targeting traffic sources, Amadesa allows businesses to focus on other valuable activities while still delivering impactful conversion results.