GetApp.com is the largest independent marketplace for online business software. It is one of the top 3 destinations in the world for small businesses looking for the right cloud-based web apps for their business.
So what if you are already on GetApp.com – or about to be – how can you make sure prospects find you?
Below are 10 tips for getting the most out of your GetApp.com listing. Following these steps will not only help you generate leads but it will help your solution to be found by the right type of customer.
Oh, and it is free. Take 20 minutes from your busy agenda and start building a great campaign? Read on!
Log in your Control Panel , click on ” add listing” or “edit listing” and follow the next seven easy steps:
- Step 1: Share quality information about your products and update regularly
Showcase your product with fresh, complete and objective information. The more accurately you describe your solution, the better.
Tip: Use appropriate keywords. You might already be implementing SEO terms on your business website – what are those terms? What works best? Make sure you include those terms in your description so customers looking for a product that matches your solution can find your listing.
Did you know that your conversion can increase 200% by just clearly outlining your solution’s key features? Here are some ways to do that:
- Offer first your elevator pitch. Give a quick and clear description of the benefits, key tools and the target audience.
Tip: Don´t be too commercial. Provide the benefits of your solution but stay away from supleratives such as “GREAT” or ”THE BEST.” If the application is truly great, you can show that off in customer reviews, testimonials, etc.
Schedule a monthly copy refresh in your calendar — as that is a great way to be always on top of your campaign.
Action -> build or review your product information. The most important sections are: “Tagline”, “Short Description”, Don´t forget to schedule recurring updates in your calendar.
When you build your listing make sure that you add your Google Analytics code in it. This will enable you to track at a detailed level all the traffic coming from GetApp.com.
Action -> Add your Google Analytics code in your listing
- Step 2 Add your pricing and landing pages
Users want to know approximately how much your solution will cost them. You can details your various plans and pricing models. You can also set-up additional landing pages to redirect traffic from potential buyers to your best converting pages
Action -> Add as much information as possible on your pricing model and plans
- Step 3: Choose your categories carefully
Although you can choose up to 8 categories for each of your listing, we recommend to not pick more than 4. Treat a category as a keyword as this is how the most relevant prospects will find you on GetApp.com. You can´t optimize for many categories, so if you choose categories that are not directly relevant to your products, your prospects and leads could be pointless and you could generate sign-ups that will never convert in real customers. That´s not what you want, right?
Action -> check your categories and remove the least relevant (you need to find categories from the first column to unchecked them).
- Step 4: Details your key Features and Benefits
Did you know that your conversion can increase 200% by just clearly outlining your solution’s key features? Here are some ways to do that:
- Offer first your elevator pitch. Give a quick and clear description of the benefits, key tools and the target audience.
Tip: Don´t be too commercial. Provide the benefits of your solution but stay away from supleratives such as “GREAT” or ”THE BEST.” If the application is truly great, you can show that off in customer reviews, testimonials, etc.
Schedule a monthly copy refresh in your calendar — as that is a great way to be always on top of your campaign.
Action -> build or review your product information. Don´t forget to schedule recurring updates in your calendar.
- Step 5: Set up your target market & audience
Select only the countries, type of customers and languages that your solution actually support. This is very important to indicate clearly to prospects which is the best audience for your product
Action -> do tick the the right checkbox as relevant for your solution
- Step 2: Show off your mobile strengths
We are seeing a steep increase in searches related to the terms “iPod, “iPad” or “Android”. Not very surprising, so if you have a mobile version of your solution, let our users know and you will get the extra traffic you need.
Action -> do tick the “mobile boxes”as relevant in the “Technical ->Operating Systems” section.
- Step 7: Upload a nice square logo, Add Screen Shots and Videos
You have a great company logo, so make sure it looks good everywhere! We use square logos and the ideal format is A PNG of 150×150 pixels. But if you have something bigger, or even slightly smaller, it is OK as we will reduce it to 60×60.
You can now upload up to 20 screenshots and a video to describe your product. Users love it and vendors that post multimedia such as videos and screenshots have increased their click-thru rate by over 30%. When you upload screenshots, pay a special attention to the caption. It will pay off in dividends.
Action -> check the format of your logo and update if needed.
Once you are done with these first 7 steps, click on “Publish listing” .
You are now done with your listing editing. You can improve the results of your campaign even further with a few more steps:
- Step 8: Call for user reviews
Prospects consistently state that user generated reviews are the most valuable information when evaluating an application. You can add existing reviews to your listing as well as as your existing users to provide their exerperience. Don´t be shy, if you ask for reviews, you´ll be surprised to see how many of your clients are ready to support you. And by the way, reviews can also help you better understand what your customers are thinking. If you don’t have the cash for focus groups – reviews can be a close second!
Tip: Since you are managing your own reviews, you can easily delete those that you really don´t like.
Action -> in your next newsletter ask your user to write a review by pointing them to your review page and/or add a review badge on your site pointing to your review page.
- Step 9: Grab a badge
Add a link from your home page or product page to your GetApp.com listing. This will make your GetApp.com listing more relevant for search engines and increasse the chances of the link being found online by potential customers. GetApp.com is considered a site of reference (featured in TechCrunch, ReadWriteWeb, The Financial Time, InformationWeek, SmallBizTrends, SitePoint, Wikipedia …). Displaying a GetApp.com badge is an equivalent to a “business software that counts” sign of approval.
Action -> select a badge from this list and paste the code in your site.
- Step 10: Share fresh content with us
Our social media team will do a good job of promoting your listing, but their efforts will be more effective if you share with them important news or relevant marketing collateral (whitepaper, eBook, case study…).
Action-> send great content to our team via email (marketing (at) getapp (dot) com) or Twitter ( @GetApp) and it will be uploaded to your listing and/or in our Evaluation Center. You can also be our guest if you want to post a piece on our popular blog about online software.
- Step 11: Set up efficient landing pages
Whilst we do our best to send you the highest qualified traffic, if your landing pages are not properly optimized to give prospective buyers a clear picture of your solution in order to capture lead data, our collaborative effort with you will fall short of its potential. Premium clients can designate up to five landing pages for their listings in order to multiply sales opportunities but make sure that all these pages are optimize to convert in a trial or a sale.
Action -> contact us and we will take the time to share with you our landing page optimization experiences
All the previous steps are free and available to all. But there are additional options to benefit from GetApp.com. If you want to make a good use of your scarce marketing budget, keep on reading!
- First option: Run a performance based paid campaign
Starting a performance based campaign with us is like hoisting a big spinnaker sail in match racing. You have already a basic listing but you don’t get the best position that allow you to show off all your muscles to a prospect. Being a Pay Per C client allows you to move up in your selected categories – which is where you need to be in order to be found. If you are going to use GetApp.com for any serious inbound marketing, set up a monthly budget and get started with the guarantee that you will never pay more than what you authorized. It can be just a fraction of what you pay for AdWords and you´ll be surprised to see how much results it can deliver.
Action -> to start a paid campaign click on “Upgrade” from your Control Panel.
- Second option: Be reviewed by professionals
Most vendors want their products to be reviewed by an independent journalist – as it provides credibility and a way showcase your product expertly. It is valuable for prospects, media and other influencers. Unfortunately, the cost is often prohibitive or the quality of the reviewer is not there. With GetApp.com, for a very affordable price you can get your solution reviewed by a professional writer.
Action -> order your review online and you should expect to receive a first draft within maximum two weeks. Check examples of business application reviews.
- Third option: Shoot for the Top 25 Apps
No matter what businesses you are targeting, making the Monthly GetApp.com Top25 will bring a ton of visibility to your solution. Being part of the Top25 is like winning a popularity contest and the rewards are lots of traffic and leads.
Action-> if you want to discuss with us the best way to make our Top25 list, get in touch through our contact form.
Once you start using GetApp.com to promote your products, remember to regularly update your content so it stays fresh and relevant to prospects. If you are new to GetApp.com, get started today and submit your request for a listing. If you are already registered, review each of the steps listed above to make sure that you get on-going quality leads coming from one of the most efficient inbound marketing tool for online business software marketers. And don´t forget to add a recurring monthly update in your calendar!
Good selling from the GetApp.com team