Business Needs


Email marketing: they’re just not that into you

By Suzie Blaszkiewicz, 25 February 2015

Email marketing is a tough nut to crack– one misstep, and users will be hitting the unsubscribe button quicker than you can say “newsletter”. It’s not really a matter of keeping subscribers; the analytical tools (more…)


Metrics that matter: financial reporting for your service business

By Nicki Violetti, 13 February 2015

How much money does your business bring in each month? Considering that revenue is a metric that most business owners follow closely, chances are that you can answer this question within a few hundred dollars of the actual amount. (more…)


4 finance headaches caused by bad shopping cart software

By Todd Spear, 11 February 2015

For eCommerce businesses, finance starts with your choice of shopping cart software, and if you want your visitors to turn into customers, it’s important to choose the right cart solution. (more…)


Why a virtual call center might be the answer

By Suzie Blaszkiewicz, 10 February 2015

Like many other business processes, call centers aren’t tethered to a physical location. In-house call centers are generally for businesses with a low volume of calls (more…)


No more monkey business: 6 alternatives to Mailchimp

By Suzie Blaszkiewicz, 5 February 2015

Email marketing has become somewhat synonymous with Mailchimp, the top banana in the cloud-app space for emailing marketing. What makes it so good? To begin with, (more…)



GetGuide: Effortless inventory management with Ordoro

By Jimmy Flores, 2 February 2015

  If you have an online store or sell through several sales channels like Shopify, Amazon, eBay, or BigCommerce, you've probably realized the importance of keeping your stocks synchronized (more…)


When to separate social media marketing from social CRM

By Suzie Blaszkiewicz, 30 January 2015

Using social media to market a brand can be tricky, and it only gets more complicated when social CRM enters the picture. Once a social media presence has been established (more…)


Five reasons to ditch the spreadsheet in favor of an accounting app

By Todd Spear, 29 January 2015

If the term “accounting software” doesn’t immediately excite you, it’s perfectly understandable. Luckily, cloud-based accounting apps are breathing new life into doing business in the digital space. (more…)


Social proof & the psychology of consumer reviews

By Sancar Sahin, 27 January 2015

Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. The idea that someone else´s experience will somehow help us predict (more…)


Three tips for selling tickets online

By Diana Berryman, 26 January 2015

Online ticket vendors have huge customer turnover, but with big numbers come big mistakes. With a lot of competition, ticket vendors have little room for error; if your site doesn't work, customers can easily go to another one. (more…)