By Stephanie Watson, 21 May 2013
How many times have you wished your postal mail was as easy to manage as your electronic mail? If you’re anything like me, it’s a wish you’ve made on more than one occasion. Email is simple to deal with and you don’t have to worry about recycling, shredding, or someone sifting through your garbage to gather sensitive information and data. Honestly, not everyone recycles at home like they should. You may want to do your part for the planet, but fear the potential ramifications if you were to do so with the many paper products you receive in the mail. After all, how secure are current shredding machines or recycling facilities? In this PostScan Mail review, we will see how this app allows you to manage your post mail, as you would email.
By Rakesh Sharma, 14 February 2013
With its high costs and complex infrastructure, telephony is an industry that has been ripe for disruption for some time now. The process has already started with technologies like voice over IP. But that technology alone can’t address the needs for businesses to reach its customers, improve employee productivity and reduce costs. This week, we will look at solution that enables you to scale and customize your customer support, add new ways of integrating voice and SMS into your business communications, and eliminate the closet full of telephony hardware that it took to previously connect your company with all your constituents. In this Twilio review, we´ll see how it is a different kind of communications solution that uses the power of the cloud and open APIs to simplify business communications. We will look at its interface, features, and see how it can be of use to you.
By Michele Nachum, 17 August 2012
Customer Service call center software solutions in the cloud have proliferated in the past few years offering small to mid-sized businesses the opportunity to help their customers in many different ways from web chat to the more traditional phone option. Likewise, customers these days have more access to a company and if not always in the form of the "customer support agent" then as part of a larger community of people with similar interests. Suddenly a person who has trouble downloading software can have access to blog posts, Wikis, Chats, and more. SimplyCT calls itself Call Center Communications-- as they are adamant that the solution is more than just a Customer Service Solution, as it is a very robust application for the small to mid-sized business (probably more appropriate for the larger small and mid-sized businesses). In many cases they are right, but their focus is on businesses that need agents to staff a customer service center and less focused on community/social media aspects as I have seen in other solutions. That is not a negative by any stretch, as some businesses are heavily dependent on agent/customer communications and not so much on blogs/wikis and communities. SimplyCT has many features that can help a company truly train and get their agents up-to-speed to offer excellent customer service.
By Stephanie Watson, 20 June 2012
Post Planner is a specialized application that allows you to customize social media posts on Facebook, add custom icons, and dictate which posts go where. Post Planner helps businesses with their social media marketing strategies with scheduled posts, branding posts with business logos and icons, and adding their website link for increased advertising potential.
By Rakesh Sharma, 12 June 2012
Bringing customers into your small business or application is the easy part. Engaging them, understanding how they interact with your application, and crafting specific products and marketing strategies for customers is the difficult part. This week, we will review Totango – a real-time customer engagement tool. We will look at its features, interface, and see how it can be of use to you.
By Rakesh Sharma, 7 February 2012
In my previous avatar as a technical writer for a large multinational corporation, I often worked late. On such evenings, as I waited for the company cab to take me back home, crowds of twenty-somethings streamed into our offices and transformed our work spaces into a call center. The scale and enormity of their impressions made me believe that call centers were possible only with investments of massive capital and infrastructure. This week's review demolished quite a few of those beliefs. SimplyCT is an online contact center solution that can be scaled according to your needs. We will look at its interface, features, and see how it can be of use to you.
By Elke Schmitt, 9 January 2012
Having the customer in mind is not enough for small businesses to compete, they need to be customer-obsessed. So what does that mean? Many companies call themselves "customer-centric" and they want very much to fulfill their customer's needs. However, now that we are living the "age of the customer," according to Forrester Research Inc., it is not enough to follow the traditional principle of "the customer is always right." Read on and know about the four pillars of customer obsessed companies.
By Keean Persaud, 13 December 2011
You are using collaboration tools to interact with clients and to increase the productivity of your employees. You have decided to take your company in the direction of social media: blog posts, videos, podcasts, infographics, webinars, reviews, comments, social mentions...your content is exploding. Now what? Below is a list of questions that you want to ask yourself to manage your unstructured content explosion.
By Christophe Primault, 1 December 2011
Many horror stories have arisen about people saying or writing inappropriate content in social media, leading to negative backlashes to their businesses. As a business, not only is it important to understand who is participating in social media on behalf of your company but also to know how it is being used. In this post we discuss the need of a social media policy and the procedures to put in place in order to control the flow of information being released in social media.
By Rakesh Sharma, 8 November 2011
Did you check your Inbox this morning? Chances are you have received at least some newsletters or daily deals emails in your Inbox. Most probably, these emails are personalized and offer attractive discounts or information about your areas of interest. For businesses, such emails are a cheap and cost-effective marketing strategy. This week, we will look at Mailjet - a service that not only enables email marketing but also takes care of transactional emails for your business. We will look at its interface, features and see how it can be of use to you.