Cloud Business Apps

Communications


How to Create and Share Business Content

By Diana Berryman, 28 July 2014

Content Marketing is the buzz-word around town right now. There are a ton of options for content to share but it can seem a bit daunting if it is outside your comfort zone. Don’t be intimidated by the over-confidence of people online, most of us have winged it at some time. Learn as you go along. Find out what works for you and your business. More than likely you will make a few mistakes along the way but as long as you learn from them you will come out a winner! You already have all the tools you need, but maybe you don’t know it yet. If you are passionate about what you sell, you are halfway there. A love of your product or service is a great base to creating amazing content for your content marketing campaign. The next step is to come up with ideas for your content. (more…)


How much time, effort and money do you spend on helping your customers and clients? What if I told you that you could slash all those variables by automating as much as possible? Automation might conjure up ideas of robotic assembly lines like the one in the picture, but that's old school. These days automation is as at home in your office as it was in the factory. Help desk automation is not just within your reach, it's also ripe for the picking. (more…)


GetFeedback VS UserVoice How do they Compare?

By Diana Berryman, 16 July 2014

The customer is always right is a great business philosophy for most business models out there. But how do you know what your customers want? By all means ask your questions and receive feedback on your social media accounts, but how many people will actually see them? It could be time to up your game and take advantage of the great online tools and apps that are available. Creating branded customer service and real-time customer support is the way to go. Collating customer feedback, offering immediate, online support services and continuously measuring the results is the new, cool kid on the block! (more…)


What, share it? That’s right. For information to be of real value, it must be made available to people when they need it. Silo mentality is a recipe for extinction in today’s fast-moving business world. But even if information is power, that power has to be used correctly. Think ‘bionic’ or ‘laser-focused’, but think also about a system to share information according to your rules – a system that then works by itself for a project or process without you having to constantly intervene. (more…)


How digital is your company? Before trying to answer that question, it’s best to understand what ‘digital’ means – and therefore what a ‘digital transformation’ really is. ‘Digital’ is the use of technology to help people use information. But one PC on its own or even per person does not make a company ‘digital’, if there is no good digital interaction between those persons. What collaboration software can do is to link all those pockets of ‘digital’ and power a digital transformation. (more…)



Let your customers help themselves. Create a knowledge base and take the pressure off your customer service resources. The best thing about creating a truly useful knowledge base? It's cheap, easy and, if done correctly, can actually save you money. What are you waiting for? (more…)


Can Oktopost Catch Up to Hootsuite?

By Jennifer Riggins, 26 June 2014

We know that there is too much information out there. It'd be impossible for even a speed reader to process everything flowing through your Twitter or Facebook feeds. Imagine trying to process all your socials. What if you were a social media manager or community manager juggling several accounts across several networks, all with divergent focuses or locations? In our struggle to keep tabs on everything, social media marketing tools are no longer just the way we automate the sharing of our message across various social networks. These social media apps have become the maestros looking to curate and direct that content into musically smooth streams. (more…)


Social Media Greats on Twitter

By Diana Berryman, 23 June 2014

So who to follow on Twitter? There are just so many great Social Media greats out there but who are the current top dogs? Following the people who have cracked the social media code can only help you, right? These guys are the best of the best. They give insightful advice and share great hints and tips. Keeping a close eye on what they do and emulating their style is a tremendous way to improve your social media marketing efforts. If you own a business and you don’t already follow some, if not all, of these guys then I suggest you get on it! (more…)


Why You Need an Email Marketing Software

By Diana Berryman, 19 June 2014

Email marketing is sending out an email to your email contacts with a promotional message. One of the big guns of online marketing, email marketing campaigns are a simple yet effective way to reach out to specifically targeted customers. Email marketing software has a ton of benefits. (more…)


How to Create a Business that Fulfills a Need

By Jennifer Riggins, 13 June 2014

Keeping in touch with your clients. This is definitely what you want to do, but you don't often have time to do. Thank goodness for email. And with SendinBlue and other email marketing software, you are able to automate and track much of your customer communications. This is why Armand Thiberge started SendinBlue, to ease the growing of his own business. We've found the best businesses tend to be created to solve an entrepreneur's own challenges. So let's jump right in and find out how Armand created a business to solve yours! (more…)