Cloud Business Apps

Customer Management / CRM


Why Small Businesses Need to Get Customer Obsessed

By Christophe Primault, 23 November 2014

Having the customer in mind is not enough for small businesses to compete, they need to be customer-obsessed. So what does that mean? Many companies call themselves "customer-centric" and they want very much to fulfill their customer's needs. However, now that we are living the "age of the customer," according to Forrester Research Inc., it is not enough to follow the traditional principle of "the customer is always right." Read on and learn about the four pillars of customer obsessed companies. (more…)


Is it Time to Move your Call Center to the Cloud?

By Niamh Lynch, 10 October 2014

You should move your call center to the cloud. Yeah, yeah, I know you've heard it before. Lots of times, even. But you still haven't made the jump. Why is that? I'd guess you feel adrift in the world of cloud computing. You're overwhelmed and confused about the number of tools out there, and by all the vendors absolutely convinced that they're the key to your call center salvation. What if they're wrong? (more…)


Why Aren’t You Having Fun with Your CRM?

By Luke Moreland, 9 October 2014

If not you should be. An executive of a small business recently admitted to me that he was intimidated by his customer relationship management software or CRM. I told him that was not how it was intended to be. CRMs are meant to be FUN! The pleasure of organizing everything in one place. Order triumphing over chaos. The kind of intense satisfaction you can get from arranging your sock drawer. All those neat features to be explored and mastered that save you time, money and energy. That's FUN! (more…)


Six Powerful Products from Salesforce

By Luke Moreland, 8 October 2014

Salesforce gives your business an array of opportunities for maximizing your team's efficiency to empower your customers. It is the force you need at a time when customers are hyper vigilant for the next thing, constantly on the go, and loud when and where they want to be. (more…)


In the SmartCompany 2014 Small Business Technology Survey 56 percent of small to medium-sized enterprises reported being reluctant to use a CRM. The overall trend does still show an increase from 36 percent using CRMs in 2013 to 41 percent in 2014. That indicates that businesses are increasingly harnessing new technology to grow their business. But the question remains: What's holding back the 56 percent of small businesses without a CRM? (more…)



The Top Ten Essential Apps for Start-ups

By Todd Spear, 7 October 2014

The story of your start-up begins with a great idea. Thankfully, nurturing and developing the idea is often the hardest part. After you've survived the agony and the ecstasy of first envisioning, then selling your start-up idea to yourself and others, the actual work can begin. And it's then that a carefully selected arsenal of apps becomes your best friend. (more…)


Software as a Service, or SaaS, is just as its name sounds -- a service that automates and offers a solution to your business needs -- usually saving time, saving money, providing a better customer or user experience, or a mix of it all. Over the last five years, SaaS has grown from a reason for skepticism -- of security, of value -- to the de facto choice to make small businesses and enterprises alike securely efficient on the go.  (more…)


The Surefire Way to Create the Perfect Knowledge Base

By Niamh Lynch, 30 September 2014

Knowledge bases. Yeah, I hear ya. It’s not the most exciting part of your business, is it? People don’t rave about knowledge bases on Twitter, or center their purchasing decisions on how good your FAQ is, but don’t make the mistake that other businesses do. Just because it’s not the sexiest side of help desk software doesn’t mean that it’s worth skipping or doing the minimum required. Building a good knowledge base is essential to the long-term maintenance of your brand. Sure, it’s probably not going to set anyone’s soul on fire, but a good experience with a slick knowledge base and the understanding that it’s a great place to look for answers or even inspiration goes a long, long way towards cementing your brand as a great bet in the minds of your clients (and in saving your customer success team time and money by automating the answering of those simpler questions.) (more…)


Are You Losing Lead and Sales Opportunities?

By Luke Moreland, 25 September 2014

More technology means more access to clients, more potential for growth, but much more complexity in how we build business to business and direct-to-consumer leads. (more…)


How To Choose CRM Software — A Buyer´s Guide For Small Business

By Christophe Primault, 19 September 2014

Customer Relationship Management software (CRM) has revolutionized the way businesses today approach lead generation and customer life-cycle management. CRM grew out of contact management software that was first made popular in the 1990s.  In the early 2000s, CRM software emerged with more sophisticated tools for managing and nurturing client relationships. These solutions not only helped businesses manage their leads and customers, but offered collaborative platforms so that internal teams like sales and marketing could align their strategies. (more…)