Cloud Business Apps


The Top Six App Alternatives to Google Analytics

By Todd Spear, 12 August 2014

The key to getting inside the heads of your customers is, of course, mobile and Web analytics. It nearly goes without saying that you know something about the big names is the analytics game, chiefly Google Analytics. Those names may be the most immediately identifiable, but theirs is certainly not the only game in town. In fact, a wealth of analytics options abound, offering different features and areas of focus to fit different kinds of businesses. (more…)

  eCommerce is BIG business. The high street is still alive and kicking (but for how long?). eCommerce is becoming huge and no wonder. Selling from home with fewer overheads to pay is a win-win for the seller. Browsing your fave shops in the comfort of your own home, wearing your PJs is just perfect for consumers. (more…)

Let your customers help themselves. Create a knowledge base and take the pressure off your customer service resources. The best thing about creating a truly useful knowledge base? It's cheap, easy and, if done correctly, can actually save you money. What are you waiting for? (more…)

Do you constantly have inventory on the brain? Don’t feel bad. It’s perfectly normal. Inventory management comes with a ton of responsibility – and for many, it's a perpetual source of stress! Some kinds of merchandise, such as hardware and cans of Spam, tend to last forever, calling for low inventory turnover. But time sensitive or perishable merchandise can cause major problems if turnover runs too low. But inventory management can be one of the biggest headaches you ever encounter in business. Until now. (more…)

If you watched Apple’s World Wide Developer’s Conference (WWDC) on June 2, 2014 you surely heard presenters Tim Cook and Craig Federighi repeat the word “Continuity” several times. Continuity is a feature set that Apple has developed. (more…)

Sales and marketing - two branches of business operations that were once shockingly, inexcusably poles apart. Fortunately, as the world of business has moved into the digital space, that has changed. Now, as you know, sales and marketing are more closely aligned than ever. By now, you've gotten comfortable with the "oneness" of sales and marketing, and you've worked to instill the philosophy of unification throughout your organization. So the question becomes: are you using the right tools to maintain the close relationship between sales and marketing? (more…)

As reported by TechCrunch, GoDaddy is set to release a new online store solution that could take on Shopify as a competitor. The new e-commerce storefront, which is to be named the GoDaddy Online Store, is aimed at small business customers and will replace the company´s existing solution, Quick Shopping Cart. The aim of the new product is to create a simple storefront that is easy to use and requires less technical know-how than some of the current online shopping cart platforms. This is designed to encourage small business owners to make the move to an online store in a less intimidating way. Features of the new e-commerce solution will include a selection of store layout templates, GoDaddy's own customization tools, and a step-by-step guide to help customers get their products online. (more…)

Found in eCommerce News

More than 148 million travel bookings are made online each year, and over 76% of U.S. travelers are now using digital tools to plan their trips. Businesses in the tourism and hospitality industry that do not accept reservations through their existing websites may be missing out on a significant chunk of potential revenue. Speed, simplicity, and ease-of-use are three of the most important factors that consumers look at when making travel reservations, and hotels and tour operators that require customers to book via telephone or fax score low in all three of these metrics. Thirty-nine percent of online bookings are made outside of normal business hours, according to research from BRS Golf. Given that statistic, it’s clear that accepting reservations and bookings online is incredibly important for businesses in the tourism industry. Implementing an online booking and reservation software doesn’t have to be difficult, and it doesn’t have to be expensive. A number of digital marketing vendors have introduced web-based tools that businesses can utilize to enable online reservations and bookings through their existing websites. Here are three tips for businesses that are willing to integrate an online booking and reservation system into their websites for the very first time. (more…)

5 Things to Look For In Ecommerce Software Suites

By Stephanie Miles, 20 December 2013

Ecommerce software suites have never been that trendy. Ninety-five percent of American teens are doing their shopping online these days, according to a 2013 survey by Pew Research, and retailers are rushing to keep up with demand. As businesses with brick-and-mortar stores branch into the world of online shopping, many are relying on all-in-one ecommerce software suites to provide the back-end support necessary to promote and sell goods online. Best of Breed Ecommerce Software Suites What many internet and online businesses are finding, however, is that some ecommerce platforms really are too good to be true. The latest batch of all-in-one ecommerce software suites go beyond website design and transaction management, promising to do everything from handling recurring billing to even creating dedicated affiliate programs for retailers. Advanced tools can be useful in certain situations, but the majority of internet and online businesses looking for simple ways to sell goods online do not need to rely on expensive platforms with all the bells and whistles. These retailers would be much better served by utilizing straightforward systems that offer all the tools necessary to manage an online business, and nothing more. Here is a list of five things that internet and online businesses should look for when selecting ecommerce software. (more…)

Order management is often referred to as the “least glamorous” part of running a retail business. While the majority of media ink gets spent touting flashy marketing platforms and cloud-based point-of-sale solutions, order management software are the real workhorses that keep online retail businesses moving forward. Once they’ve thought about developing products and marketing those products to a wide swath of consumers, merchants need to start focusing on the logistics of running digital businesses. After all, a seller might have the best inventory in the entire world — and that inventory might be selling at an excellent price point — but it’s unlikely that any customers will return to the seller’s store if he or she can’t execute those orders in a timely fashion. Traditionally, retailers dealt with order and inventory management by using paper logbooks and digital spreadsheets. These documents allowed business owners to see which products they had in-stock and which products they needed to re-order, but they were time consuming to maintain and easy to mess up. Now, retailers are making life easier on themselves by automating the online order management process. Order management tools in the cloud have been designed to capture and process orders coming from online and offline channels. In many cases, these tools even integrate with a business owner’s existing payment channels and shipping partners to completely automate the sales process. Here are five additional reasons why retailers should consider adopting order management tools in the cloud. (more…)