Cloud Business Apps

Marketing & Sales


Social Media Marketing for the hotel industry has been a huge trend in 2014. Increasingly, travelers and business people are using social media to make their travel plans. To be in with a chance of keeping up with your competitors you need a strong social media presence to be found by your potential customers. Search engines favor social media sites within search results more than ever. SEO studies show that people who are searching for hotels are also using social media to check out activities, attractions and restaurants in the same area. Why not take advantage of this and make your social media marketing campaign all about your local area? (more…)


Top Ten Marketing Automation Gurus on Twitter

By Diana Berryman, 12 September 2014

Automating your online marketing is essential for most businesses today. It allows you to get your content out there, to multiple networks, in a fraction of the time. Marketing automation apps are also great for nurturing your leads, engaging with your customers and measuring and monitoring the results of your efforts.  (more…)


  The email marketing market has been a one (ok maybe two or three) horse race since the dawn of email marketing software. The top banana, MailChimp email marketing software, has dominated this niche for many years and they've done a great job at that! Now there are pretenders to the throne, alternatives to MailChimp, how do they measure up? (more…)


You know nothing, Jon Snow. Spending most of my time online, I find it increasingly frustrating that it is so difficult to find products and services on the Internet. Those businesses that actually have websites (trust me many don’t), are difficult to find, impossible to navigate and WHERE are your social sharing buttons??? There is such a desperate need for online marketing tools! (more…)


Forget Orange-Content Marketing is the New Black

By Diana Berryman, 28 August 2014

It’s all about the content folks, it’s everywhere in marketing and this trend doesn’t look set to end anytime soon. If you are starting to glaze over at the phrase content marketing, just stop and think about it for a while… (more…)



Top Ten Business Bloggers on Twitter

By Diana Berryman, 25 August 2014

Every business needs a content marketing strategy. It is a great time for bloggers, in particular B2B business bloggers as they are in great demand right now! What if you can’t afford to employ a professional to create your amazing content? You need to check out what is happening in the blogging world. Most professional business bloggers share their content on Twitter, amongst other networks. Emulate what the successful people are doing, they know their stuff. Here are ten fabulous business bloggers and where you can find them on Twitter… (more…)


What Don Draper would Hate about Marketing Automation

By Diana Berryman, 19 August 2014

Don Draper would HATE how we market our businesses today with a passion! In the old school of marketing, there would be no need for marketing automation, you would plan your campaign, create your ads, send them out into the world and then sit back, sip some whisky, grope your secretary, and reap the benefits (or not.) Don thought computers were distractions and would clearly have hated marketing automation software. (more…)


What’s the biggest challenge for any leader trying to roll out new business software? It’s forming new habits, because, as you know, old habits die hard. Nothing is more true than the habits of sales people blocking the proper adoption of a customer relationship management software or CRM. When we started Pipedrive we knew that building a cutting edge sales software wasn’t going to be enough -- we needed to focus on making the app as easy to implement as possible. Still, a lot of what has to do with the ease of starting to use a new software has nothing to do with the software itself. Today we visit offer you tricks from our own experience to help you roll out a software to your small business. (more…)


The Top Six App Alternatives to Google Analytics

By Todd Spear, 12 August 2014

The key to getting inside the heads of your customers is, of course, mobile and Web analytics. It nearly goes without saying that you know something about the big names is the analytics game, chiefly Google Analytics. Those names may be the most immediately identifiable, but theirs is certainly not the only game in town. In fact, a wealth of analytics options abound, offering different features and areas of focus to fit different kinds of businesses. (more…)


How do YOU Manage your Online Leads?

By Diana Berryman, 12 August 2014

Keeping track of potential online leads and customers is no mean feat, even if you only have a handful. Social listening is a great way to get new leads but then what do you do with them? How do you store their information and contact details? How do you record conversations you have had with them? How do you know when to chase them up to close a sale? (more…)