Marketing & Sales

Email marketing: they’re just not that into you

By Suzie Blaszkiewicz, 25 February 2015

Email marketing is a tough nut to crack– one misstep, and users will be hitting the unsubscribe button quicker than you can say “newsletter”. It’s not really a matter of keeping subscribers; the analytical tools (more…)

Metrics that matter: financial reporting for your service business

By Nicki Violetti, 13 February 2015

How much money does your business bring in each month? Considering that revenue is a metric that most business owners follow closely, chances are that you can answer this question within a few hundred dollars of the actual amount. (more…)

No more monkey business: 6 alternatives to Mailchimp

By Suzie Blaszkiewicz, 5 February 2015

Email marketing has become somewhat synonymous with Mailchimp, the top banana in the cloud-app space for emailing marketing. What makes it so good? To begin with, (more…)

When to separate social media marketing from social CRM

By Suzie Blaszkiewicz, 30 January 2015

Using social media to market a brand can be tricky, and it only gets more complicated when social CRM enters the picture. Once a social media presence has been established (more…)

Social proof & the psychology of consumer reviews

By Sancar Sahin, 27 January 2015

Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. The idea that someone else´s experience will somehow help us predict (more…)

Lead management for anyone starting a business

By Todd Spear, 15 January 2015

When starting a small business, you might not think it's important to manage the few leads you have, at first. This is a common misconception. The thinking is: "I'll deal with it later." But you're hurting your fledgling business when you look at it that way. (more…)

Great ways to use marketing automation to help you start your own business

By Diana Berryman, 14 January 2015

When you start your own business there aren’t enough hours in the day to get it all done. Making your life a little easier by using the awesome marketing software we have available to us makes perfect sense. (more…)

Take a Break from Social Media with Marketing Automation Software

By Diana Berryman, 7 November 2014

Everyone needs a vacation now and then. When you are marketing your small business on social media, or you are a social media manager, how do you take time off? The answer to taking a break from social media is marketing automation software. It is all too tempting to pop on to Twitter to check your messages or notifications. The same goes for all the other social networks too. There are just too many ways to get notified and if you are anything like me, it’s kinda hard to resist taking a look. (more…)

Four Marketing Automation Alternatives for Small Businesses to Consider

By Diana Berryman, 3 November 2014

We all need options in our lives so today we are checking out alternatives to the big guys of marketing automation that can work for small and mid-sized businesses. There is no universal fit for all, businesses, companies and freelancers have very different needs when it comes to marketing automation software. (more…)

Top Ten Apps for Social Media Managers

By Diana Berryman, 30 October 2014

                  Social media managers are required to have skills that any circus juggler would be proud of. There are so many aspects of the job, you need to be super-organized to manage social media marketing for SMBs let alone global enterprises. Hats off to all you social media managers out there, anyone who thinks it’s an easy job should have a go themselves. (more…)