Marketing & Sales

How to turn lost visitors into happy customers

By Niamh Lynch, 30 April 2015

According to ReTargeter only 2 percent of website visitors convert on their first visit. Scary, right? Do you ever get the impression that you’re bleeding possible customers as they wind their way through your website? (more…)

GetCast: Advice on brand building and marketing from Howler Brothers CMO

By Jimmy Flores, 26 March 2015

Interview and advice from Howler Brothers CMO From working in a medical device startup, to starting an investment fund, Rick Wittenbraker is a man with a lot experience building companies. (more…)

How to master the four-hour social media strategy

By Nick Rojas, 11 March 2015

For many small businesses, the problem of tackling social media isn’t finding the right platform, it’s finding the time to like, post and share. If you’re not already networking on social media, you’re completely missing the boat. (more…)

Email marketing: they’re just not that into you

By Suzie Blaszkiewicz, 25 February 2015

Email marketing is a tough nut to crack– one misstep, and users will be hitting the unsubscribe button quicker than you can say “newsletter”. It’s not really a matter of keeping subscribers; the analytical tools (more…)

Metrics that matter: financial reporting for your service business

By Nicki Violetti, 13 February 2015

How much money does your business bring in each month? Considering that revenue is a metric that most business owners follow closely, chances are that you can answer this question within a few hundred dollars of the actual amount. (more…)

No more monkey business: 6 alternatives to Mailchimp

By Suzie Blaszkiewicz, 5 February 2015

Email marketing has become somewhat synonymous with Mailchimp, the top banana in the cloud-app space for emailing marketing. What makes it so good? To begin with, (more…)

When to separate social media marketing from social CRM

By Suzie Blaszkiewicz, 30 January 2015

Using social media to market a brand can be tricky, and it only gets more complicated when social CRM enters the picture. Once a social media presence has been established (more…)

Social proof & the psychology of consumer reviews

By Sancar Sahin, 27 January 2015

Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. The idea that someone else´s experience will somehow help us predict (more…)

Lead management for anyone starting a business

By Todd Spear, 15 January 2015

When starting a small business, you might not think it's important to manage the few leads you have, at first. This is a common misconception. The thinking is: "I'll deal with it later." But you're hurting your fledgling business when you look at it that way. (more…)

Great ways to use marketing automation to help you start your own business

By Diana Berryman, 14 January 2015

When you start your own business there aren’t enough hours in the day to get it all done. Making your life a little easier by using the awesome marketing software we have available to us makes perfect sense. (more…)