Cloud Business Apps

Marketing & Sales


Xero is gaining popularity in the cloud-based small business accounting software space, as you may have heard by now. The app is in use at more than 334,000 businesses at present.  If you're one of its many fans, you may have heard about the new Xero Add-On Marketplace. Recently launched, the Xero Add-On Marketplace brings you more than 350 small business integrations that help you customize your accounting system, all within Xero's interface. (more…)


Top Five Alternatives for Social Media Marketing

By Diana Berryman, 20 October 2014

Many of us use social media marketing apps and software. Of course the best known platform is Hootsuite, but what if it doesn't cover all your bases, what are the alternatives to Hootsuite and how do they compare with the mighty ones? What if you need other functions from your social media marketing package? You may need a full-package marketing automation service, a one-stop-shop to organize your daily marketing campaigns that still offers you the social media functionalities of Hootsuite. Let's look at alternatives for email marketers and eCommerce businesses. (more…)


So the whole world is talking about iPhone 6, did you get one, what do you think? Our technology is becoming ever-more impressive year-on-year, we can do just about anything on our mobile devices. Business owners need to be in touch with what’s going on 24/7 when they are on the road, or even just around the block. That’s where apps can help you to market your business on the run. Lets talk about the best marketing apps for iPad and iPhone and how each of them suits your different mobile marketing needs. (more…)


Marketing Automation Software to Rock Your World

By Diana Berryman, 13 October 2014

Oracle Eloqua has been a long-standing leader in the world of marketing but what alternatives to Eloqua are there out there? Marketing Automation Software is huge and can change the face of your business. There can’t be too many businesses who don’t use marketing and marketing automation apps in one form or another, but who is king of the hill? (more…)


Twitter is testing its buy now button in the U.S., what does this mean for eCommerce as we know it? Retailers can embed a Twitter buy now button on individual tweets so consumers can purchase directly from Twitter. Clicking the button takes you to a different screen to learn more about the product and give you more options.  You will also be able to use this function on the Android and iOs apps too, good news for shoppers! (more…)



Six Powerful Products from Salesforce

By Luke Moreland, 8 October 2014

Salesforce gives your business an array of opportunities for maximizing your team's efficiency to empower your customers. It is the force you need at a time when customers are hyper vigilant for the next thing, constantly on the go, and loud when and where they want to be. (more…)


In the SmartCompany 2014 Small Business Technology Survey 56 percent of small to medium-sized enterprises reported being reluctant to use a CRM. The overall trend does still show an increase from 36 percent using CRMs in 2013 to 41 percent in 2014. That indicates that businesses are increasingly harnessing new technology to grow their business. But the question remains: What's holding back the 56 percent of small businesses without a CRM? (more…)


When is Your Growing Business Ready for a Rebrand?

By Jennifer Riggins, 6 October 2014

Something's off. Your professional brand and image just don't jive with who you are or who you want to be. But, can your growing business afford a rebrand or does it just need a change of direction? Today we use one of our favorite brands Sisense business intelligence software and its rebranding to talk about what makes a good or bad rebrand, why your business should make that next step... or maybe shouldn't... (more…)


How NOT to do Online Marketing Automation

By Diana Berryman, 1 October 2014

Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that is the whole point of online marketing? (more…)


The Surefire Way to Create the Perfect Knowledge Base

By Niamh Lynch, 30 September 2014

Knowledge bases. Yeah, I hear ya. It’s not the most exciting part of your business, is it? People don’t rave about knowledge bases on Twitter, or center their purchasing decisions on how good your FAQ is, but don’t make the mistake that other businesses do. Just because it’s not the sexiest side of help desk software doesn’t mean that it’s worth skipping or doing the minimum required. Building a good knowledge base is essential to the long-term maintenance of your brand. Sure, it’s probably not going to set anyone’s soul on fire, but a good experience with a slick knowledge base and the understanding that it’s a great place to look for answers or even inspiration goes a long, long way towards cementing your brand as a great bet in the minds of your clients (and in saving your customer success team time and money by automating the answering of those simpler questions.) (more…)