Cloud Business Apps

Marketing & Sales


Forget Orange-Content Marketing is the New Black

By Diana Berryman, 28 August 2014

It’s all about the content folks, it’s everywhere in marketing and this trend doesn’t look set to end anytime soon. If you are starting to glaze over at the phrase content marketing, just stop and think about it for a while… (more…)


Top Ten Business Bloggers on Twitter

By Diana Berryman, 25 August 2014

Every business needs a content marketing strategy. It is a great time for bloggers, in particular B2B business bloggers as they are in great demand right now! What if you can’t afford to employ a professional to create your amazing content? You need to check out what is happening in the blogging world. Most professional business bloggers share their content on Twitter, amongst other networks. Emulate what the successful people are doing, they know their stuff. Here are ten fabulous business bloggers and where you can find them on Twitter… (more…)


What Don Draper would Hate about Marketing Automation

By Diana Berryman, 19 August 2014

Don Draper would HATE how we market our businesses today with a passion! In the old school of marketing, there would be no need for marketing automation, you would plan your campaign, create your ads, send them out into the world and then sit back, sip some whisky, grope your secretary, and reap the benefits (or not.) Don thought computers were distractions and would clearly have hated marketing automation software. (more…)


What’s the biggest challenge for any leader trying to roll out new business software? It’s forming new habits, because, as you know, old habits die hard. Nothing is more true than the habits of sales people blocking the proper adoption of a customer relationship management software or CRM. When we started Pipedrive we knew that building a cutting edge sales software wasn’t going to be enough -- we needed to focus on making the app as easy to implement as possible. Still, a lot of what has to do with the ease of starting to use a new software has nothing to do with the software itself. Today we visit offer you tricks from our own experience to help you roll out a software to your small business. (more…)


The Top Six App Alternatives to Google Analytics

By Todd Spear, 12 August 2014

The key to getting inside the heads of your customers is, of course, mobile and Web analytics. It nearly goes without saying that you know something about the big names is the analytics game, chiefly Google Analytics. Those names may be the most immediately identifiable, but theirs is certainly not the only game in town. In fact, a wealth of analytics options abound, offering different features and areas of focus to fit different kinds of businesses. (more…)



How do YOU Manage your Online Leads?

By Diana Berryman, 12 August 2014

Keeping track of potential online leads and customers is no mean feat, even if you only have a handful. Social listening is a great way to get new leads but then what do you do with them? How do you store their information and contact details? How do you record conversations you have had with them? How do you know when to chase them up to close a sale? (more…)


Your sales process calls for more steps than you might think. Australian media guru and entrepreneur extraordinaire, James Tuckerman, describes in one of his courses how most businesses are under the false impression that online selling is a two-step process: a product and a shopping cart. But the modern online sales loop is a whole lot more than just those two things. (more…)


  eCommerce is BIG business. The high street is still alive and kicking (but for how long?). eCommerce is becoming huge and no wonder. Selling from home with fewer overheads to pay is a win-win for the seller. Browsing your fave shops in the comfort of your own home, wearing your PJs is just perfect for consumers. (more…)


Best Social Media Android Apps

By Diana Berryman, 5 August 2014

Times have changed, we aren’t glued to our office desks from nine to five. (I know you’re singing it now!) We can move and breathe, giving us a better quality of work life than ever before. The software and technology that is being developed and improved every day has made us more sociable and mobile... which brings us nicely onto the subject at hand… We all use mobile devices in every aspect of our lives. The opportunity to get out of the office during working hours, for meetings or just to stretch your legs, is available to every one of us. There are Android Apps for just about anything you need in the business world, there isn’t much you can’t do on your phone and tablet, do we even need those boring desktops and laptops anymore? Keeping up to date with all the millions of apps out there is REALLY hard work! There are so many to choose from, for everything you could possibly need in the world of business. Our aim is to help you to sift though the quantity, to get to the quality and manage your time more effectively. Let’s talk about Android apps for Social Media and Marketing shall we? (more…)


Social Help Desk: What Does That Even Mean?

By Niamh Lynch, 4 August 2014

The social help desk. Sounds a bit buzzwordy, doesn't it? Up there with "blue sky thinking" and "disrupting" things in the latest incarnation of the word. Unfortunately, it's not a passing fad that you can safely ignore. If you're in the business of customer service, then the social help desk is a fully-fledged part of your world. Ignore it at your peril! (more…)