By Rakesh Sharma, 18 June 2013
In an age of email, newsletters are, perhaps, one of the most effective forms of marketing techniques. A targeted newsletter can yield magnificent returns for small businesses at a fraction of the standard marketing costs. This week, we will review Mailrelay, an email marketing newsletter solution that combines the best of email marketing with cheap (and, free) prices. In this Mailrelay review, we will look at its interface, features, and see how it can be of use to you.
By Stephanie Watson, 12 June 2013
If you want to improve your entire sales, marketing and customer service cycle and save both time and money then you've probably looked into various forms of marketing automation software. Founded in 2006, Marketo seeks to simplify, streamline, automate and measure marketing tasks and work flows in order to increase efficiencies and grow revenue. With this Marketo review we will find out how powerful marketing automation can be.
By Stephanie Watson, 10 June 2013
Wouldn't it be nice if there was a SEO tool tool for businesses and Internet marketers that allows you to track inbound links to your sites as well as your competitors, track SEO performance, analyze keyword positions in search engines, and pinpoint under-served niches in your industry? These are just some of the features Colibri Tool claims to offer users. This Colibri Tool review will find out.
By Julia Rozwens, 24 May 2013
There is a new buzz word in town: Content Marketing. The idea itself has been around for many years but recently this phrase is on everyone's lips. If we search for it in Google Trends, it is clear that in the last months it has really gained in popularity. What's the Buzz All About? Firstly, let’s explain what Content Marketing is...
By Rakesh Sharma, 22 May 2013
Despite the rise of social networks, search engines remain the single most powerful driver of traffic to small business websites. Pay-per-click or PPC, as it is popularly known, and Search Engine Marketing or SEM have become an important part of small business strategy. This week, we will review AgileBid - a SaaS-based tool that simplifies your PPC tasks. In this AgileBid review, we will look at its features, interface, and see how it can be of use to you.
By Stephanie Miles, 15 May 2013
When it comes to data collection, paper is passé. To conduct surveys, collect customer feedback, and perform internal audits, smart executives are putting down their clipboards and pens, and picking up their mobile devices. Datafield is an application that capitalizes on this trend, providing businesses and other types of organizations with a streamlined method for data collection in the field. In this Datafield review, I plan to evaluate the platform. I’ll be paying close attention to the web-based platform’s data collection and surveying tools, and I’ll be looking at how those tools can be implemented by small businesses and professionals in the retail, sales, auditing, construction, real estate, exhibition, government, advertising, insurance, and legal industries.
By Stephanie Watson, 7 May 2013
Businesses today live and die by having access to the right information at the right time. Unfortunately, most businesses have the tools they use to analyze and understand various data points scattered from one end of the World Wide Web to another. It makes it difficult to keep up with all the information, as it’s needed.
By Stephanie Watson, 25 April 2013
This product is essential for meeting and talking with your customers choosing between different communication media and, if your desire is to convert visitors to customers, it allows you to proactively engage with them, based on their navigation behavior. Easily meet with your customers and conduct a one on one conversation via this platform. Vivocha allows you interact right on your website, with chat, video-chat, VoIP, CallBack or WebLead. Simply copy and paste a single line of code, and a widget will appear on your website or blog, allowing the customer to contact you from there via their favorite media. In this Vivocha review we will look at the possibilities with this software in terms of customer relations, help desk, eCommerce and customer support.
By Rakesh Sharma, 26 March 2013
For most small businesses the difference between SEO and SEM is that of a letter. In case you are not conversant with the terminology, SEO stands for search engine optimization and SEM stands for search engine management. While SEO is an organic method to grow your web presence through keywords and good content, SEM is concerned with managing your advertisements and outreach on major search engines and e-commerce websites. This week we will look at a solution that optimizes SEM for small and medium sized businesses. In this adCore review we will check how this free tool can help you automate your paid search management efforts. We will look at its interface, features, and see how it can be of use to you.
By Rakesh Sharma, 13 March 2013
Although it focuses on personal relationships, Facebook can be an invaluable tool to build your small business. Within the confines of the one billion plus social network, you can try several permutations engage with customers and promote your small business. In this week North Social review- a SaaS solution that provides users with a suite of simple Facebook apps to create, grow, and manage custom Timeline pages. We will look at its features, interface, and see how it can be of use to you.