Cloud Business Apps

Marketing & Sales


How to Create and Share Business Content

By Diana Berryman, 28 July 2014

Content Marketing is the buzz-word around town right now. There are a ton of options for content to share but it can seem a bit daunting if it is outside your comfort zone. Don’t be intimidated by the over-confidence of people online, most of us have winged it at some time. Learn as you go along. Find out what works for you and your business. More than likely you will make a few mistakes along the way but as long as you learn from them you will come out a winner! You already have all the tools you need, but maybe you don’t know it yet. If you are passionate about what you sell, you are halfway there. A love of your product or service is a great base to creating amazing content for your content marketing campaign. The next step is to come up with ideas for your content. (more…)


Social Media Marketing is great fun right? The trouble is too many of us get engrossed in the making connections/sharing great content side but fall down when it comes to creating tangible leads and closing a sale. What can you do to find real leads and how do you turn those leads into customers? I have trawled the websites of some of our favorite marketing and sales apps and made a list of the most frequently asked questions. Let’s find out some of the answers to the most important questions YOU are asking. (more…)


Do You Really Need a CRM?

By Luke Moreland, 24 July 2014

We all have to start somewhere even if it's just an Excel spreadsheet. The jump to more complex customer relationship management software at first may seem to make life more complicated rather than simpler. You may not have many customer relationships and rely on the power of memory and good old data entry to organize yourself and your business. Do you really need a CRM loaded with special features that your small business may not even use? (more…)


                I have a confession! For all my social media bravado, when it comes down to numbers and analytics I am as terrified as the next girl (or boy)! I know that if I sit down and concentrate for long enough, I can learn about and adapt to anything. The problem is I kind of glaze over and get easily distracted if I look at them for too long…..oooo shiny! This very reason makes me want to kiss the people who have finally made that side of marketing easier and more interesting with solid marketing software for me to analyze the fruits of my creative labor! (more…)


Why Introverts Are Great at Sales

By Jennifer Riggins, 17 July 2014

Full disclaimer, I'm an extreme extrovert. If you want to create one from scratch, to me, it's easy -- put them on stage at age two or three, tapping or singing or whatever it is to get them out there before a child learns to be seen and not heard. But, as much as I'm an extrovert, I've had to learn over the years how to train hundreds of all sorts of personality types, from age 12 to 65, from the States to Spain, to speak in public and to sell themselves, their products, services and their brands. The inspiration for this piece comes from them and it comes from the people I've met from various startups over the years. (more…)



GetFeedback VS UserVoice How do they Compare?

By Diana Berryman, 16 July 2014

The customer is always right is a great business philosophy for most business models out there. But how do you know what your customers want? By all means ask your questions and receive feedback on your social media accounts, but how many people will actually see them? It could be time to up your game and take advantage of the great online tools and apps that are available. Creating branded customer service and real-time customer support is the way to go. Collating customer feedback, offering immediate, online support services and continuously measuring the results is the new, cool kid on the block! (more…)


Good teamwork, good software, good service

By Luke Moreland, 11 July 2014

A team divided against hundreds or thousands of customers will not fare well. Sure, there might be a commitment to the ideal of teamwork, but in today’s business world good teamwork demands something more. (more…)


Best Marketing Influencers on Twitter

By Diana Berryman, 10 July 2014

Marketing in general, and particularly social media marketing, is taking over the world! Ok so I am slightly biased, being a social media marketer myself, but it is an exciting, ever-changing world of new and inspirational ways to make a success of your business. The very best thing about marketing your business on Twitter is that absolutely anyone can do it! There is so much information out there, millions of blog posts to read. Thousands of great people to mentor you. A billion ideas for you to adapt to suit your own business and to inspire you to imagine brand new ideas. If you are new to marketing and social media it won’t do you any harm at all to learn from the best. I started writing this list with people in mind. The more research I did the more amazing, influential, marketers I came across. This may have to be the first of a series of articles about the people who know their marketing stuff on Twitter. Watch, read and learn folks! (more…)


Ten of the Best Marketing Time-Savers

By Diana Berryman, 8 July 2014

How do I find the time to manage all my online marketing campaigns I hear you cry? Planning an adventurous, multi-level, fast-paced online marketing campaign is essential to your business success, but how do you find the time to manage it all? That is where marketing automation software comes in. Platforms that allow you to complete repetitive jobs in no time at all, plus the ability to: (more…)


Let your customers help themselves. Create a knowledge base and take the pressure off your customer service resources. The best thing about creating a truly useful knowledge base? It's cheap, easy and, if done correctly, can actually save you money. What are you waiting for? (more…)