By Michele Nachum, 15 February 2013
It was assumed a few years ago that with the popularity of mobile devices such as tablets, readers and smart phones that print magazines, newsletters, brochures and such would go away - become a dinosaur. Funny enough, while many of us are definitely reading books and magazines on our laptops, iPads and Kindles, we still like our reading materials in print. Go to any magazine stand or bookstore and there are still hundreds of magazines and newspapers ready for purchase -- you know, the kind you can hold in your hands and get paper cuts. That said, many of these publications, knowing that perhaps their time in print is somewhat limited, are turning to online flip books as a way to provide a more realistic look at a magazine, brochure, etc. online. Whether they are used as a tool for customers looking to virtually flip through the latest issue of a trade or consumer publication, or an internal tool for advertising or publishing companies, applications such as Zyyne are helping companies easily put their content online in an attractive and easy-to-read manner.
By Rakesh Sharma, 27 December 2012
Building attractive and easy-to-use websites is key to a small business's online presence. However, not all small business owners are technically inclined. Often, this can result in a gap between a small business owner's vision and the technical reality of coding a website. This week we will review a solution that solves this problem by empowering small business owners with the tools to create a website. We will review Easy WebContent – a cloud-based site builder that enables you to create websites for your small business on-the-fly. We will look at its features, interface, and see how it can be of use to you.
By Rakesh Sharma, 19 December 2012
According to a Dec 2011 report by Enterprise Strategy Group, a research firm based in Massachussetts, online file sharing is fast gaining ground over traditional, cost intensive methods of file-sharing. In a survey of 611 market professionals conducted by the company, more than 25 percent of professionals had already moved to the cloud for their file-sharing needs. That statistic becomes even more significant, when you consider that file-sharing is a relatively recent phenomenon, as compared to email and customer relationship management, which ranked as the most popular SaaS applications. Let us review today's solution against the backdrop of this statistic. This week, we will review JustCloud – an online cloud backup service. We will look at its features, interface, and see how it can be of use to you.
By Rakesh Sharma, 13 December 2012
As the ceaseless shift from the offline to online world continues, websites are increasingly important to small businesses. Moreover, websites increasingly set the tone of customer expectations for small businesses. That is why it is important that a small business's website avoids downtime and is up and running properly 24x7 and is also able to handle high numbers of user traffic, in a cost-effective manner. With that in mind, this week, we review Dotcom-Monitor, a comprehensive internet infrastructure and website monitoring tool for businesses. It enables relatively non-technical resources to monitor a website, run stress tests, and ensure that their website is in top working condition. We will look at its features, interface, and see how it can be of use to you.
By Stephanie Watson, 2 July 2012
At some point, every small business needs a CMS. A content management solution (or system) consists of a computer based system that allows a small business to edit, modify, collaborate, maintain, publish, and manage work-flow for all your content needs from one central place. It doesn't matter if you're publishing a website, a newspaper or a magazine, or you just want to organize internal work-flow, a content management solution or system can free up your time, organize your staff, and improve your content exponentially. In order to choose a content management solution that works for you, here are five tips that may help.
By Stephanie Watson, 29 June 2012
If you think you don't need a content management system right now you might be wrong. If you have a website, you have content. If you have internal communications, you have content. If you have any documentation that helps your business run better, you have content. Every small business has content, and they have a need to control and manage the content. As a small business owner if you choose a good cloud-based content management solution you can save a lot of time and money, not to mention reduce your carbon footprint. You're not alone anymore, even if you are a sole proprietor, there is a lot of help out there to help you choose the right cloud-based content management or other cloud-based apps for your small business.
By Rakesh Sharma, 8 June 2012
E-commerce is one of the more prominent successes of the Internet. It has enabled small businesses to cut costs, diversify product offerings, and reach, hitherto, untapped markets. Many of these benefits depend on your choice of an e-commerce solution and how flexible it is to accommodate your small business needs. This week, we will review Vendorama – a flexible e-commerce solution. We will look at its features, interface and see how it can be of use to you.
By Stephanie Watson, 24 May 2012
As the world becomes more mobile and more technological, consumers are turning to their smartphones and tablets to access information. As a small business owner, I would be lost without my mobile device. Business owners who have websites to foster enterprise of any kind, face the necessity of optimizing their websites for mobile access. Enter mob.is.it!
By Rakesh Sharma, 20 April 2012
Geography is history. Thanks to the worldwide web, even small businesses can leverage an international audience for their products now. To do that, however, they need to enable great shopping experiences for customers. Earlier it was shop assistants and cashiers who facilitated this experience. In the Internet-enabled world, e-commerce solutions do all the work. This week, we will review an ecommerce solution that enables you to manage multiple aspects of your business, including orders, inventory, fulfillment, and customer service—even when selling across multiple channels such as via web storefront, call center, mobile devices, and leading online market places like Amazon.com® and eBay®. So let’s dive in to our review of Goecart360 – and a brand new integrated ecommerce suite from GoECart – and see how it can be of use to you.
By Michele Nachum, 20 March 2012
Understanding the psychology of buying behavior is key to having a successful business - even in the virtual world. That might be an obvious point - but those who endeavor to run a successful e-commerce business, may find that understanding what motivates a customer is a luxury they cannot always afford. Who has time to implement focus groups and surveys? It can be overwhelming. That's what makes Justuno so effective. Erik Christiansen, co-founder of Justuno, understands customer behavior and as a former e-commerce business owner himself, he decided to create a solution to help small businesses leverage this knowledge, increase their sales and avoid the dreaded, "shopping cart abandonment." In this review of Justuno we will see that it is a solution that helps e-commerce businesses interact with customers in a more proactive way and build up their fan base on their social media sites. The good news is you don't have to pay a fortune to do so as subscriptions for Justuno begin at $29 per month and they also offer a free 30 day trial.