Cloud Business Apps

Opinions & Concerns

Opinions about cloud applications and web-based business software for small businesses


As you may have noticed, we're big-time cloud lovers around here, and we are loving the transition away from fixed media and physical processors to cloud-based, scalable solutions. But security is a common – and totally understandable – concern when considering whether or not to move your files and other digital assets to the computing cloud. (more…)


Best Marketing Influencers on Twitter

By Diana Berryman, 10 July 2014

Marketing in general, and particularly social media marketing, is taking over the world! Ok so I am slightly biased, being a social media marketer myself, but it is an exciting, ever-changing world of new and inspirational ways to make a success of your business. The very best thing about marketing your business on Twitter is that absolutely anyone can do it! There is so much information out there, millions of blog posts to read. Thousands of great people to mentor you. A billion ideas for you to adapt to suit your own business and to inspire you to imagine brand new ideas. If you are new to marketing and social media it won’t do you any harm at all to learn from the best. I started writing this list with people in mind. The more research I did the more amazing, influential, marketers I came across. This may have to be the first of a series of articles about the people who know their marketing stuff on Twitter. Watch, read and learn folks! (more…)


How secure is your small business accounting app?

By Jennifer Riggins, 9 July 2014

We spend a lot of time talking about why you should ditch spreadsheets in favor of an accounting app -- automating, error-proofing, scalable, saves you time and money -- but we don't touch on enough on the topic of security. Which is more secure -- book-based bookkeeping, Microsoft Excel, downloaded accounting software like Quickbooks, or the trendy cloud-based accounting? They each have different pros and cons Today we look to weigh the risks versus the benefits of using an accounting app to manage the day-to-day of your small business in the cloud. (more…)


There are a couple of trends in cloud-based business software: mobility, integrations, customization, and ease of use. All these are happening with one goal in mind: to make technological business solutions accessible to the masses. You no longer need a doctorate in a specific software niche to improve processes and productivity -- pretty much anyone can use business apps for this. But this is a rather newer ideal. That's why it's interesting that way back in 2003, Kevin Sequeira joined Tenrox (now a part of Upland Software), a company that makes professional services automation software for the greater professional services market. Today, we learn from Kevin, the General Manager & Director of Product management of how it happened. (more…)


If there's something people like to be, it's right. We are proud here at GetApp that we've bet on the right solution for your business productivity and efficiency. Cloud-based business software went from being meant for obscure niches back in 2011 to going fully mainstream, with about 75 percent of all businesses of all sizes improving their return on investment with CRM software, customer support tools, project management trackers, and so much more, all on the go. And, according to Gartner's most recent report on the topic, it's just going to continue to grow. FTW! (more…)



Today, Salesforce.com (NYSE: CRM) is the global leader in providing customer relationship management software to companies both large and small. However, the company wasn’t so big in 2002 when I chose them to be the CRM solution for my company Fit Small Business, which looks to help whip your business into productive share. In those days, the concept of a hosted business solution, where the software wasn’t running on the servers of the company using the application, was still just beginning to gain traction. The term “cloud” was many years from entering the business dictionary. Today I take you through the process of finding the right Software as a Service (SaaS) or cloud-based business software for you. (more…)


Knowledge is power. Okay, okay - we know that's a little cliche. It's true, though. But what's even more powerful than what you know? What your team knows. As your business goes on through successive years, you collect a body of knowledge that defines all aspects of your organization, tempering the customer relationships you forge, and shaping the actions future generations of team members. In short, nothing is more important that the preservation of your business' collective knowledge. (more…)


Hiring people can be hard. As a hiring manager, you already know that, probably all too well! Of course, there have long been enterprise applications to help you keep track of applicants. But (without naming any of the applications’ names) you are probably just as aware that many of those old, clunky desktop applicant tracking programs are more trouble than they are worth – and we know you know the ones! So that’s why we’d like to turn your attention to the latest generation of applicant tracking apps. These apps are mobile-friendly, easy on resources, and have totally non-threatening learning curves. Whether you’re using an outdated applicant tracking program or, even worse, using scribbled paper employment applications, CVs and resumes stuffed into manila folders, it’s time to change with the times and switch to a cloud-based applicant tracking app. Let’s take a look at our picks for the top seven applicant tracking apps on the market. (more…)


Welcome to the first in a series of articles in which I play the role of “App Guinea Pig” by testing out some of the apps found here at GetApp. The full disclosure: I’m starting a website of my own and I’m paying my own money for these apps (or, more often, opting in on the free trials). I’m no more “techie” than you probably are – I’m just trying out different solutions in the hopes of finding the right tools for my site. Since email marketing is such an essential part of business, I’ve decided that’s where I’ll start. GetApp offers a listing of many of the most popular email marketing apps around. Having never used an email marketing app, I really don’t know what to expect. But I do know what I need. (more…)


ERP for Head of Class Businesses

By Jennifer Riggins, 23 June 2014

We help you guys find the right enterprise resource planning system (ERP), but we don’t always follow up to see how it’s going. The fact is, many people pay for an ERP that’s essentially useless. If you don’t put the time in upfront and implement it the right way for your team, an ERP can be a total waste of time and money. That’s why it’s essential that you take advantage of free demos and free trials to test out if an ERP is right for your business and, especially, to test if an ERP software company has the right customer service for your business. (more…)