Cloud Business Apps

Ask the Experts


When is Your Growing Business Ready for a Rebrand?

By Jennifer Riggins, 6 October 2014

Something's off. Your professional brand and image just don't jive with who you are or who you want to be. But, can your growing business afford a rebrand or does it just need a change of direction? Today we use one of our favorite brands Sisense business intelligence software and its rebranding to talk about what makes a good or bad rebrand, why your business should make that next step... or maybe shouldn't... (more…)


Top Ten Influential Women in Marketing on Twitter

By Diana Berryman, 25 September 2014

This article about the Top Ten Influential Women in Marketing on Twitter was a tough one to write, not because of who to add, but because I had to choose who to leave out. In the course of my research I found so many amazing business ladies who know their marketing stuff. Here are my top ten (I could have easily made it 20 or 30!), follow these wonderful women, enjoy, listen and learn from them: (more…)

Found in Ask the Experts


No matter what you are selling, a car, your design work, or a software as a service (SaaS), you have to listen more than talk. Why? Because the most successful form of sales -- and product development for that matter -- dates back about 2,500 years ago. Whatever product or service you are offering needs to evolve around not only the set of needs your prospects have, but also the order in which they need those needs fulfilled. This is exactly what Yann le Bihan kept in mind when he created Sciforma project and portfolio management tool back in 1982. And that's how the solution has been evolving ever since. (more…)


Top Ten Marketing Automation Gurus on Twitter

By Diana Berryman, 12 September 2014

Automating your online marketing is essential for most businesses today. It allows you to get your content out there, to multiple networks, in a fraction of the time. Marketing automation apps are also great for nurturing your leads, engaging with your customers and measuring and monitoring the results of your efforts.  (more…)


Top Ten Business Bloggers on Twitter

By Diana Berryman, 25 August 2014

Every business needs a content marketing strategy. It is a great time for bloggers, in particular B2B business bloggers as they are in great demand right now! What if you can’t afford to employ a professional to create your amazing content? You need to check out what is happening in the blogging world. Most professional business bloggers share their content on Twitter, amongst other networks. Emulate what the successful people are doing, they know their stuff. Here are ten fabulous business bloggers and where you can find them on Twitter… (more…)



  When you talk about cloud computing, evidently most Brits think you're talking about playing Super Mario on your PC, trying to collect coins and knock turtles off. They don't even know that they are spending time in the cloud, and certainly don't see the benefits of using business software. At least that's what Juniper Networks discovered when they surveyed about 2,000 "average consumers" in the U.K., learning that most Brits are blissfully unaware of the cloud they live in. (more…)


Imagine this: You’re an environmental engineer out in the field, taking samples for lab testing. You whip out your tablet and use your soil-testing apps to measure and record your samples. Then, you use your camera app to snap some images for the file. Next, you go to your task management app and note down the time you’ve been on site against the job. When you get back to your office, you’re going to need to type all the info collected from your apps into your job report app, print out and attach the photographs, and stick it all in a physical folder. (more…)


Best Marketing Influencers on Twitter

By Diana Berryman, 10 July 2014

Marketing in general, and particularly social media marketing, is taking over the world! Ok so I am slightly biased, being a social media marketer myself, but it is an exciting, ever-changing world of new and inspirational ways to make a success of your business. The very best thing about marketing your business on Twitter is that absolutely anyone can do it! There is so much information out there, millions of blog posts to read. Thousands of great people to mentor you. A billion ideas for you to adapt to suit your own business and to inspire you to imagine brand new ideas. If you are new to marketing and social media it won’t do you any harm at all to learn from the best. I started writing this list with people in mind. The more research I did the more amazing, influential, marketers I came across. This may have to be the first of a series of articles about the people who know their marketing stuff on Twitter. Watch, read and learn folks! (more…)


Today, Salesforce.com (NYSE: CRM) is the global leader in providing customer relationship management software to companies both large and small. However, the company wasn’t so big in 2002 when I chose them to be the CRM solution for my company Fit Small Business, which looks to help whip your business into productive share. In those days, the concept of a hosted business solution, where the software wasn’t running on the servers of the company using the application, was still just beginning to gain traction. The term “cloud” was many years from entering the business dictionary. Today I take you through the process of finding the right Software as a Service (SaaS) or cloud-based business software for you. (more…)


Social Media Greats on Twitter

By Diana Berryman, 23 June 2014

So who to follow on Twitter? There are just so many great Social Media greats out there but who are the current top dogs? Following the people who have cracked the social media code can only help you, right? These guys are the best of the best. They give insightful advice and share great hints and tips. Keeping a close eye on what they do and emulating their style is a tremendous way to improve your social media marketing efforts. If you own a business and you don’t already follow some, if not all, of these guys then I suggest you get on it! (more…)