Cloud Business Apps

Ask the Experts


Best Marketing Influencers on Twitter

By Diana Berryman, 10 July 2014

Marketing in general, and particularly social media marketing, is taking over the world! Ok so I am slightly biased, being a social media marketer myself, but it is an exciting, ever-changing world of new and inspirational ways to make a success of your business. The very best thing about marketing your business on Twitter is that absolutely anyone can do it! There is so much information out there, millions of blog posts to read. Thousands of great people to mentor you. A billion ideas for you to adapt to suit your own business and to inspire you to imagine brand new ideas. If you are new to marketing and social media it won’t do you any harm at all to learn from the best. I started writing this list with people in mind. The more research I did the more amazing, influential, marketers I came across. This may have to be the first of a series of articles about the people who know their marketing stuff on Twitter. Watch, read and learn folks! (more…)


Today, Salesforce.com (NYSE: CRM) is the global leader in providing customer relationship management software to companies both large and small. However, the company wasn’t so big in 2002 when I chose them to be the CRM solution for my company Fit Small Business, which looks to help whip your business into productive share. In those days, the concept of a hosted business solution, where the software wasn’t running on the servers of the company using the application, was still just beginning to gain traction. The term “cloud” was many years from entering the business dictionary. Today I take you through the process of finding the right Software as a Service (SaaS) or cloud-based business software for you. (more…)


Social Media Greats on Twitter

By Diana Berryman, 23 June 2014

So who to follow on Twitter? There are just so many great Social Media greats out there but who are the current top dogs? Following the people who have cracked the social media code can only help you, right? These guys are the best of the best. They give insightful advice and share great hints and tips. Keeping a close eye on what they do and emulating their style is a tremendous way to improve your social media marketing efforts. If you own a business and you don’t already follow some, if not all, of these guys then I suggest you get on it! (more…)


How to Create a Business that Fulfills a Need

By Jennifer Riggins, 13 June 2014

Keeping in touch with your clients. This is definitely what you want to do, but you don't often have time to do. Thank goodness for email. And with SendinBlue and other email marketing software, you are able to automate and track much of your customer communications. This is why Armand Thiberge started SendinBlue, to ease the growing of his own business. We've found the best businesses tend to be created to solve an entrepreneur's own challenges. So let's jump right in and find out how Armand created a business to solve yours! (more…)


Corporate Social Networks: Hype or Useful Tool?

By Maricel Rivera, 29 May 2014

Employee engagement is a vital aspect of business success. Towers Watson performance gurus wrote in a global workforce study that: “When engagement starts to decline, companies become vulnerable not only to a measurable drop in productivity but also to poorer customer service and greater rates of absenteeism and turnover.” (more…)



Benefits of using an online proofing software Design-centric projects are envisaged for the creation of aesthetic and appealing designs within the stipulated time frame and with allocation of limited amount of budget and other resources. These designs are of great importance for a business and are often used for promoting and branding a business, so these can create a positive impact on customers’ minds and make its products and services more popular and acceptable. These designs may consist of a logo, website design or of any other type. A business wishing to execute a design project has to collaborate with a designer for fast and accurate design creation. For orderly and timely execution of such projects, there has to be prompt and effortless communication between a designer and his clients. Only then designs can be created fast and efficiently. All of this can be achieved efficiently using an online proofing and collaboration software. (more…)


What to Consider Before Using Collaboration Software

By Stephanie Miles, 23 December 2013

Collaboration software changes the way businesses operate. As the percentage of professionals who work remotely continues to grow — recent statistics by Forrester Research show that 34 million Americans now work from home, and that number is expected to grow to 63 million by 2016 — companies have struggled to find ways to continue fostering group collaboration in the workplace. The days when employees could solicit feedback and debate the merits of various business ideas while standing around the water cooler have long since passed. Although the Internet provides a suitable environment for getting work done outside the office, it isn’t necessarily conducive for group collaboration. Businesses of all sizes, and particularly those in the small to mid-size category, are facing this issue head on. Some are doing away with telecommuting and asking employees to return to the office, but far more are looking for digital solutions to this problem. Cloud-based collaboration tools are flooding the market, aiming to fill the void that’s been left by employees who regularly work from home. Managers have their pick of the litter when it comes to deciding which collaboration tool to choose. However, most experts recommend against taking a one-size-fits-all approach. Each collaboration tool has its own pros and cons, and there is no one single platform that will work for every company. Collaboration Software - Four Important Things to Consider Here are four issues to consider when selecting a collaboration software suite for your business: (more…)


Many tour operators attempt to go the DIY route and build their own online reservation system, but going this route is costly and full of complications. In this post, Simon Lenoir from Rezdy, will  discuss the benefits of going with an online booking software vendor instead of trying to build it from scratch. (more…)


Overworked managers have enough on their hands without throwing employee-scheduling issues into the mix. Although the majority of retail and restaurant managers still use printed calendars and digital spreadsheets to manage their staff schedules, a crop of new web-based tool employee scheduling software making the process easier. The average restaurant manager spends between one and eight hours a week creating employee schedules using spreadsheets and printed ledgers, according to a survey by TimeForge. As a business grows and the number of employee increases, the complexities related to scheduling issues can quickly multiply. Vacation days, work hour limitations, and employee preferences all have to be taken into account when creating staff schedules, and last-minute changes can throw a major wrench in the process. Although there is no doubt that employee scheduling software is more expensive than traditional methods of scheduling management — after all, a pen-and-paper are almost free — the benefits far outweigh the costs. Here are five reasons why companies should consider using employee scheduling software. (more…)


5 Ways to Optimize Leads Using Sales Automation Software

By Stephanie Miles, 21 November 2013

More than 3.8 million companies now use sales automation software, and marketing automation has seen the swiftest growth of any CRM segment in the last five years, according to data from Focus Research. Still, for every business that uses sales automation software to manage client relationships, business process, and sales goals, there are at least a dozen others that haven't adopted the technology — usually because they are unaware of what the benefits of sales automation software really are. At the core, sales automation tools makes it possible for busy professionals to improve the way they track sales opportunities, negotiate contracts, handle customer relationships, and offer support to clients. Among the more sales-focused features provided by these cloud-based applications are lead qualification, email marketing, and digital campaign reporting. Sales automation software empower busy teams to increase efficiency and improve the bottom line. By providing their employees with the appropriate tools for basic support and process optimization, managers can help their staffs achieve maximum results. Despite the obvious benefits, the reality is that sales automation systems are not silos, and they will not work efficiently if a company isn't optimizing the software it has in place. Every employee needs to be on board with using cloud-based sales automation tools in order for a system to work as it should, especially in cases where a business is using these tools to speed up pipelines and manage sales leads. Five strategies for optimizing sales leads with sales automation software (more…)