Cloud Business Apps

Benefits


The State of Social CRM: The Four Best Apps of 2014

By Todd Spear, 9 September 2014

Customer relationship management (CRM) is in a constant state of flux. As of late, CRM has taken on a decidedly social slant as the line between social media marketing and social CRM continues to blur. The last that are on our radar are three social CRMs that do social media exceptionally well. (more…)


You know nothing, Jon Snow. Spending most of my time online, I find it increasingly frustrating that it is so difficult to find products and services on the Internet. Those businesses that actually have websites (trust me many don’t), are difficult to find, impossible to navigate and WHERE are your social sharing buttons??? There is such a desperate need for online marketing tools! (more…)


Forget Orange-Content Marketing is the New Black

By Diana Berryman, 28 August 2014

It’s all about the content folks, it’s everywhere in marketing and this trend doesn’t look set to end anytime soon. If you are starting to glaze over at the phrase content marketing, just stop and think about it for a while… (more…)


If there's something people like to be, it's right. We are proud here at GetApp that we've bet on the right solution for your business productivity and efficiency. Cloud-based business software went from being meant for obscure niches back in 2011 to going fully mainstream, with about 75 percent of all businesses of all sizes improving their return on investment with CRM software, customer support tools, project management trackers, and so much more, all on the go. And, according to Gartner's most recent report on the topic, it's just going to continue to grow. FTW! (more…)


Knowledge is power. Okay, okay - we know that's a little cliche. It's true, though. But what's even more powerful than what you know? What your team knows. As your business goes on through successive years, you collect a body of knowledge that defines all aspects of your organization, tempering the customer relationships you forge, and shaping the actions future generations of team members. In short, nothing is more important that the preservation of your business' collective knowledge. (more…)



Hiring people can be hard. As a hiring manager, you already know that, probably all too well! Of course, there have long been enterprise applications to help you keep track of applicants. But (without naming any of the applications’ names) you are probably just as aware that many of those old, clunky desktop applicant tracking programs are more trouble than they are worth – and we know you know the ones! So that’s why we’d like to turn your attention to the latest generation of applicant tracking apps. These apps are mobile-friendly, easy on resources, and have totally non-threatening learning curves. Whether you’re using an outdated applicant tracking program or, even worse, using scribbled paper employment applications, CVs and resumes stuffed into manila folders, it’s time to change with the times and switch to a cloud-based applicant tracking app. Let’s take a look at our picks for the top seven applicant tracking apps on the market. (more…)


Welcome to the first in a series of articles in which I play the role of “App Guinea Pig” by testing out some of the apps found here at GetApp. The full disclosure: I’m starting a website of my own and I’m paying my own money for these apps (or, more often, opting in on the free trials). I’m no more “techie” than you probably are – I’m just trying out different solutions in the hopes of finding the right tools for my site. Since email marketing is such an essential part of business, I’ve decided that’s where I’ll start. GetApp offers a listing of many of the most popular email marketing apps around. Having never used an email marketing app, I really don’t know what to expect. But I do know what I need. (more…)


Social proof is an important part of how you market your business. You need social proof indicators in the form of likes, plusses, favorites, thumbs up, and comments. Your customers look for these buying signals to know that they are not the first to take the plunge by doing business with you. (more…)


Sales and marketing - two branches of business operations that were once shockingly, inexcusably poles apart. Fortunately, as the world of business has moved into the digital space, that has changed. Now, as you know, sales and marketing are more closely aligned than ever. By now, you've gotten comfortable with the "oneness" of sales and marketing, and you've worked to instill the philosophy of unification throughout your organization. So the question becomes: are you using the right tools to maintain the close relationship between sales and marketing? (more…)


Is Personalized E-Commerce Worth the Investment?

By Giancarlo Cammarota, 27 February 2014

If you are running an online store or an e-commerce site, you have already heard how important it is to segment your customers and be able to personalize the items, contents and the experience you offer to them. Acting wisely on different sets of data, like users’ profile information, previous purchases, location or referrals, you can offer a tailored experience and achieve better user engagement, higher customer satisfaction and stronger purchase loyalty. (more…)