Cloud Business Apps

Round Up


How to Create and Share Business Content

By Diana Berryman, 28 July 2014

Content Marketing is the buzz-word around town right now. There are a ton of options for content to share but it can seem a bit daunting if it is outside your comfort zone. Don’t be intimidated by the over-confidence of people online, most of us have winged it at some time. Learn as you go along. Find out what works for you and your business. More than likely you will make a few mistakes along the way but as long as you learn from them you will come out a winner! You already have all the tools you need, but maybe you don’t know it yet. If you are passionate about what you sell, you are halfway there. A love of your product or service is a great base to creating amazing content for your content marketing campaign. The next step is to come up with ideas for your content. (more…)


Social Media Marketing is great fun right? The trouble is too many of us get engrossed in the making connections/sharing great content side but fall down when it comes to creating tangible leads and closing a sale. What can you do to find real leads and how do you turn those leads into customers? I have trawled the websites of some of our favorite marketing and sales apps and made a list of the most frequently asked questions. Let’s find out some of the answers to the most important questions YOU are asking. (more…)


Best Marketing Influencers on Twitter

By Diana Berryman, 10 July 2014

Marketing in general, and particularly social media marketing, is taking over the world! Ok so I am slightly biased, being a social media marketer myself, but it is an exciting, ever-changing world of new and inspirational ways to make a success of your business. The very best thing about marketing your business on Twitter is that absolutely anyone can do it! There is so much information out there, millions of blog posts to read. Thousands of great people to mentor you. A billion ideas for you to adapt to suit your own business and to inspire you to imagine brand new ideas. If you are new to marketing and social media it won’t do you any harm at all to learn from the best. I started writing this list with people in mind. The more research I did the more amazing, influential, marketers I came across. This may have to be the first of a series of articles about the people who know their marketing stuff on Twitter. Watch, read and learn folks! (more…)


Ten of the Best Marketing Time-Savers

By Diana Berryman, 8 July 2014

How do I find the time to manage all my online marketing campaigns I hear you cry? Planning an adventurous, multi-level, fast-paced online marketing campaign is essential to your business success, but how do you find the time to manage it all? That is where marketing automation software comes in. Platforms that allow you to complete repetitive jobs in no time at all, plus the ability to: (more…)


Social Media Greats on Twitter

By Diana Berryman, 23 June 2014

So who to follow on Twitter? There are just so many great Social Media greats out there but who are the current top dogs? Following the people who have cracked the social media code can only help you, right? These guys are the best of the best. They give insightful advice and share great hints and tips. Keeping a close eye on what they do and emulating their style is a tremendous way to improve your social media marketing efforts. If you own a business and you don’t already follow some, if not all, of these guys then I suggest you get on it! (more…)



Why You Need an Email Marketing Software

By Diana Berryman, 19 June 2014

Email marketing is sending out an email to your email contacts with a promotional message. One of the big guns of online marketing, email marketing campaigns are a simple yet effective way to reach out to specifically targeted customers. Email marketing software has a ton of benefits. (more…)


Collaboration often means pulling together - virtually - team members who are distributed across the globe.Teams of workers are distributed around the world for most companies these days. Every company grapples with the logistical challenge of keeping a globetrotting team on the same page. Many such teams are operating with various spreadsheets, email accounts, and chat tools all running at once. This can lead to messy results, unless you and your team are using the right collaboration app. (more…)


The Best Social Media Marketing Apps for SMBs

By Diana Berryman, 17 June 2014

There are only so many hours in the day and let’s face it we all need a little help from time to time. Whether you are a small business, an international company or a social media professional, you either need several pairs of hands, or you need some great software for your social media management. (more…)


Best Video Marketing Apps for SMBs

By Diana Berryman, 11 June 2014

All businesses can use a great video marketing strategy, they aren’t just for pretty products or how to… Whatever you're offering can be promoted by video and made infinitely more share-able by immortalizing it on film! Any business not implementing a Video Marketing campaign is missing out on a chance to stand out from your competition. If you think it is too difficult, expensive or time consuming then think again, times have changed! (more…)


Great service is what keeps customers coming back to buy more from you. Automating with customer service software can be a great way to provide timely replies and track interactions with your clients. Service automation must still blend in naturally. Customer perception must be that you continue to pay them personal attention. But different customer service software solutions fit different types of companies. If you currently experience difficulty in building customer loyalty, it might be your customers’ way of telling you to make a change in your customer service. (more…)