Cloud Business Apps

“The payroll market today is filled with unnecessary layers of complexity” – Interview with Joshua Reeves, CEO and Co-Founder of ZenPayroll

Julia Rozwens
By
Published on 3 July 2013
Found in Interviews


We asked Joshua Reeves CEO and Co-Founder of ZenPayroll, a few questions about his company and view of the markets they serve.

GetApp: Can you briefly present your management team?

ZenPayroll was founded by myself, Tomer London (Chief Product Officer), and Edward Kim (Chief Technology Officer) – second time entrepreneurs from Stanford who have sold two prior businesses. We’ve assembled a team of product designers, engineers, marketing professionals and payroll experts with 30+ years of payroll experience. We care deeply about not just building a great product, but also creating a company we’re proud of. We’re on a mission to modernize the payroll industry and we aspire to continue building ZenPayroll for many decades to come. Our inspiration for starting ZenPayroll was the pain we had felt from using traditional payroll systems with our previous companies. We were shocked by how antiquated many of the products were and we knew that we could build a better solution. Since our launch, we’ve processed tens of millions of dollars in payroll for our customers, and we’re expanding quickly.

GetApp: Are you a Cloud or a Software-as-a-Service company?

ZenPayroll is a software-as-a-service company that utilizes cloud technology to provide delightful, modern payroll to our customers.

GetApp:. How do you use and promote usage of Cloud Computing?

Not only did we build our own product using cloud computing technology, but we run our entire business in the cloud – from our email to file storage to project management tools. We’re also a member of the Paperless 2013 Coalition (www.paperless2013.org) with partners including Google Drive, HelloFax, BambooHR, Xero, Bill.com, Expensify and more who are helping small businesses take their offices paperless this year.

GetApp: What are the points of difference of your solutions?

Payroll is something that every company must deal with and for most businesses, it’s a major pain point. There hasn’t been any innovation in payroll for decades and as a result, current solutions are overly complex and unnecessarily expensive. By leveraging modern software, we’ve been able to build a product that is faster, easier to use and more affordable than any other product on the market. Our customers love it because it saves them time and it saves them money. There’s no training required and set-up takes minutes.

Our focus is on creating a simple, easy to use product that is also very comprehensive and secure. We not only take care of payroll tax calculations and payments, but also all compliance filings and reporting. Set-up is fast because once new customers have entered their company information, we pre-populate all necessary government forms so the customer never has to enter their information more than once. There’s no need to print out documents because we make it easy to e-sign them, and then we e-fax or e-file them where they need to go. Our goal is to simplify all government requirements related to payroll and customers love that we save them time & money.

GetApp: How would you like to be evaluated by a prospect?

ZenPayroll is delightful, modern cloud-based payroll software that enables customers to quickly and easily pay their employees. ZenPayroll automates the process of calculating and paying taxes, completing all payroll government filings and direct deposit. It’s a comprehensive service that’s very simple, secure and easy to use. A small business owner doesn’t have to be an expert to use the product and our goal is to save them time & money, so they can focus on growing their business.

We also offer ZenPayroll for Accountants, which gives CPAs and bookkeepers the ability to manage dozens of companies from a free, centralized dashboard. Setting up a new company is very quick and we’re excited to empower these independent service providers with modern software.

GetApp: Why do your customers buy from you?

Ultimately, our customers choose ZenPayroll because it’s:

  1. Easy to use — the product does what is says and doesn’t require hours of training
  2. Secure — sensitive data is kept safe and secure
  3. Cloud-based and mobile — customers can access it anywhere they want, whenever they want
  4. Transparent pricing — our all-inclusive monthly pricing is affordable for small businesses and there’s never any add-ons or extra fees

GetApp: Can you mention some of your key clients?

We’ve processed tens of millions of dollars in payroll and our customers span a wide variety of industries, from flower shops to technology start-ups. See our testimonials at www.ZenPayroll.com/customers

GetApp: What do you see as the key trend emerging in the industry?

Small business owners are finally gaining access to modern, affordable and easy to use back-office software. A significant percentage of businesses have historically managed their back-office manually, using spreadsheets and writing checks by hand. Given this, it’s not surprising that approximately one third of small businesses are fined every year for incorrectly filing their payroll taxes. These businesses haven’t embraced software because traditional payroll systems are overly complex and unnecessarily expensive, but this is changing. Modern payroll systems are easy enough for anyone to use, and because basic payroll actions are automated through software, these products are much more affordable. By leveraging technologies such as e-sign, e-file and e-fax, these new systems are paperless and accessible from any device that the customer wants to use.

This trend also impacts the independent back-office service providers (ex. CPAs & benefits brokers) who work with many small business owners. More and more companies are outsourcing their back-office and these independent service providers are increasingly leveraging modern software to streamline their operations and provide a high quality experience to their customers.

On a broader scale, there’s a shift happening in how software is designed, developed and delivered to business customers. With the consumerization of IT, modern business applications are becoming just as easy to use as consumer apps. Users expect their business applications to work as promised from day one, without needing a training manual or tutorial class. Because of this shift, software teams need to always keep the customer viewpoint in mind and have in place an iterative process to ensure the product is always getting better and easier to use.

GetApp: What is THE most important message you feel you should get across to someone considering buying your solutions?

At its core, payroll is about rewarding employees for their hard work and it should be a delightful process. Our mission is to make payroll as simple and intuitive as possible using the principles and tools of modern software. The payroll market today is filled with unnecessary layers of complexity, manual tasks and numerous fees. Companies deserve better and that’s why we built ZenPayroll — to provide easy to use, paperless, secure and affordable payroll to businesses everywhere.