Tag Archives: small business

Social Media Marketing for the hotel industry has been a huge trend in 2014. Increasingly, travelers and business people are using social media to make their travel plans. To be in with a chance of keeping up with your competitors you need a strong social media presence to be found by your potential customers. Search engines favor social media sites within search results more than ever. SEO studies show that people who are searching for hotels are also using social media to check out activities, attractions and restaurants in the same area. Why not take advantage of this and make your social media marketing campaign all about your local area? (more…)


  The email marketing market has been a one (ok maybe two or three) horse race since the dawn of email marketing software. The top banana, MailChimp email marketing software, has dominated this niche for many years and they've done a great job at that! Now there are pretenders to the throne, alternatives to MailChimp, how do they measure up? (more…)


15 Questions to Avoid Social Media Horror Stories

By Christophe Primault, 4 September 2014

Many horror stories have arisen about people posting inappropriate content to social media, leading to negative backlashes to their businesses. As a business, not only is it important to understand who is participating in social media on behalf of your company but also to know how it is being used. In this post, we discuss the need, no matter what's the size of your business, for a corporate social media policy and the procedures to put in place in order to control the flow of information being released in social media. And then we talk about social media marketing software that can help you manage it all. (more…)


You know nothing, Jon Snow. Spending most of my time online, I find it increasingly frustrating that it is so difficult to find products and services on the Internet. Those businesses that actually have websites (trust me many don’t), are difficult to find, impossible to navigate and WHERE are your social sharing buttons??? There is such a desperate need for online marketing tools! (more…)


Forget Orange-Content Marketing is the New Black

By Diana Berryman, 28 August 2014

It’s all about the content folks, it’s everywhere in marketing and this trend doesn’t look set to end anytime soon. If you are starting to glaze over at the phrase content marketing, just stop and think about it for a while… (more…)


How do YOU Manage your Online Leads?

By Diana Berryman, 12 August 2014

Keeping track of potential online leads and customers is no mean feat, even if you only have a handful. Social listening is a great way to get new leads but then what do you do with them? How do you store their information and contact details? How do you record conversations you have had with them? How do you know when to chase them up to close a sale? (more…)


  eCommerce is BIG business. The high street is still alive and kicking (but for how long?). eCommerce is becoming huge and no wonder. Selling from home with fewer overheads to pay is a win-win for the seller. Browsing your fave shops in the comfort of your own home, wearing your PJs is just perfect for consumers. (more…)


Do You Really Need a CRM?

By Luke Moreland, 24 July 2014

We all have to start somewhere even if it's just an Excel spreadsheet. The jump to more complex customer relationship management software at first may seem to make life more complicated rather than simpler. You may not have many customer relationships and rely on the power of memory and good old data entry to organize yourself and your business. Do you really need a CRM loaded with special features that your small business may not even use? Or should you just stick to those boring cells? (more…)


                I have a confession! For all my social media bravado, when it comes down to numbers and analytics I am as terrified as the next girl (or boy)! I know that if I sit down and concentrate for long enough, I can learn about and adapt to anything. The problem is I kind of glaze over and get easily distracted if I look at them for too long…..oooo shiny! This very reason makes me want to kiss the people who have finally made that side of marketing easier and more interesting with solid marketing software for me to analyze the fruits of my creative labor! (more…)


Ten of the Best Marketing Time-Savers

By Diana Berryman, 8 July 2014

How do I find the time to manage all my online marketing campaigns I hear you cry? Planning an adventurous, multi-level, fast-paced online marketing campaign is essential to your business success, but how do you find the time to manage it all? That is where marketing automation software comes in. Platforms that allow you to complete repetitive jobs in no time at all, plus the ability to: (more…)