Tag Archives: small business

Why You Need an Email Marketing Software

By Diana Berryman, 19 June 2014

Email marketing is sending out an email to your email contacts with a promotional message. One of the big guns of online marketing, email marketing campaigns are a simple yet effective way to reach out to specifically targeted customers. Email marketing software has a ton of benefits. (more…)


The Best Social Media Marketing Apps for SMBs

By Diana Berryman, 17 June 2014

There are only so many hours in the day and let’s face it we all need a little help from time to time. Whether you are a small business, an international company or a social media professional, you either need several pairs of hands, or you need some great software for your social media management. (more…)


Best Video Marketing Apps for SMBs

By Diana Berryman, 11 June 2014

All businesses can use a great video marketing strategy, they aren’t just for pretty products or how to… Whatever you're offering can be promoted by video and made infinitely more share-able by immortalizing it on film! Any business not implementing a Video Marketing campaign is missing out on a chance to stand out from your competition. If you think it is too difficult, expensive or time consuming then think again, times have changed! (more…)


Given the clutter of cloud-based HR solutions available in the market, finding a worthwhile solution that fits your business’s needs can be a difficult task. This week, we will review WebHR – a cloud-based HR solution that promises to be different. We will look at its interface, features, and see how it can be of use to you. (more…)

Found in App Reviews


The era of free is almost here. With their freemium pricing model, SaaS business applications have upended the software licensing paradigm. Cloud apps have hastened its demise. Although legacy systems are still available, small businesses and large organizations are clearly moving towards a business model underscored by free or extremely cheap offerings. The benefit of this pricing mechanism is that they enable you to run your outfit using free apps that shore up productivity amongst your workers and enable mobility. What's more, they enable you to focus on the effectiveness of your operations, instead of worrying about costs. Here are four areas of your business you can run using free tools. (more…)


Most of us, as individual consumers, rarely get information from a single source. Instead, we use an assortment of sources and media to find out what we want. A similar situation exists in large organizations. Learning rarely occurs from a single source or in a structured manner. Instead, it bubbles up from people, social media or wiki posts and is presented in several formats including audio, video, and text. With their structured, top-down and time-consuming approach, traditional learning management solutions  are not sufficient to manage these streams of information. This week we will review a solution that promises to revolutionize the way we share knowledge in business. We will look at Bloomfire -  - a SaaS knowledge-sharing tool for the modern workforce. We will look at its features, interface and see how it can be of use to you. (more…)


(This article originally appeared on Laurie McCabe´s blog) As discussed in my blog, IBM’s Managed Service Provider Initiatives for Midmarket: An Interview with Mike McClurg, IBM views MSPs as an increasingly critical channel for delivering cloud-based technology solutions to midmarket companies. Just a few days after I posted this interview, IBM announced that it would further strengthen its initiatives to help MSPsmeet the growing midmarket demand for cloud services. (more…)

Found in Trends


Four Ways To Fund Your Small Business

By Rakesh Sharma, 27 September 2012

The relationship between small business funding and cloud-based business apps is tenuous, to say the least. The former deals with business finances while the latter deals with your business operations. So, what is a post about small business funding doing on a blog that discusses business application trends? Bear with me. All small businesses start off with negative cash flow. Business applications are excellent tools to cut down and optimize operational and marketing costs and bring efficiency to your business. Thus, your business does better and earns more profits. In turn, this helps turn your cash flow positive as soon as possible (and finish your small business funding loans, if you have any). That said, small business funding  is still the first step to starting your small business. (more…)


Running a small or medium-sized enterprise presents a number of unique challenges which larger businesses may not face. The size and scale of your operation can impose serious constraints on specific aspects of your daily workings: from purchasing and data management to customer care. And the current financial climate goes no way to alleviating any of the most pressing concerns of entrepreneurs and small business leaders. Traditional loans providers are offering fewer opportunities and consumers are spending less. Now more than ever, it is up to business leaders themselves to take measures that will ensure the long-term survival of their enterprise. And efficiency savings are crucial to this sustainability. One of the most cost-efficient ways to do this can be found in the latest generation of IT products: cloud computing systems. (more…)

Found in Trends


Running a small business is hard work. Between managing tasks and taking care of mundane activities, owners rarely get time to think about their customers. Which is a pity, really, because customers should be their main concern.  After all, customers contribute to the small business bottomline and not manual and time-consuming tasks.  In the long run, the cost-ratio benefit for such tasks is negative. What small businesses need is a simple and effective way to automate or delegate these tasks. This is where Software-as-a-Service solutions come in. They streamline, automate and reduce costs your administrative task overhead, making such tasks cost-effective. However, you must identify areas of your business that can be automated (or streamlined) before investing in cloud-based solutions. In this post, we have shortlisted four areas of your business that can be outsourced to cloud based  applications with minimal costs and maximum efficiency. (more…)