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Campaign Management Software Comparison

Campaign management software comes in a variety of forms. They can range from simple apps with a focus on email marketing or web optimization or they can encompass many features for a complete marketing automation solution. Most campaign management applications are cloud-based solutions which means they can be accessed via the Internet using a variety of tools such as a PC, Laptop, Smartphone, or iPad. When choosing a campaign management software pay attention to integration needs. Integration with social media is a must for most companies today, but also a smooth integration with other applications such as CRM or e-Commerce software should not be overlooked. Here we compare three popular campaign management software: one with a strong email marketing function, one focused on website optimization and an integrated marketing automation solution.

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ActiveCampaign Email Marketing
ion's platform
Pinpointe

ActiveCampaign Email Marketing

Email marketing made easy. Sign up for free!

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ion's platform

Turning click throughs into breakthroughs

Visit Website

Pinpointe

Business Class Email Marketing Software

Visit Website

Average Rating

ActiveCampaign Email Marketing

5/5

5.0

5 user reviews for ActiveCampaign Email Marketing →

ion's platform

4.3/5

4.3

3 user reviews for ion's platform →

Pinpointe

4.8/5

4.8

5 user reviews for Pinpointe →
Screenshots

ActiveCampaign Email Marketing

Integrates with your favorite applications & services

 

ion's platform

 

Pinpointe

Pinpointe - Email Marketing

 

Overview

ActiveCampaign Email Marketing

Increase sales and conversions by taking advantage of the latest email marketing features and by using the software over 80,000 users rely on every single day. Powerful reporting allows you to analyze your campaigns and subscribers. View read/open reports, link tracking, forwards, bounces, email clients used, best time of the day, best day of the week, and more! Full email marketing automation allowing you to setup campaigns and triggered actions. Setup timed auto responders, birthday emails, and triggers that occur (such as sending campaigns, updating subscriber info, and more) when subscribers perform certain actions.

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ion's platform

ion's platform is landing page optimization software for marketers. The SaaS platform lifts ad campaign conversion rates by 20-300% or more by focusing on post-click performance. Marketers are empowered to create, test and optimize their own conversion-focused user experiences without web development or IT support. With ion, marketers create world-class landing pages, microsites and conversion paths that make great first impressions on visitors from all types of traffic sources. Once the pages are created, marketers can A/B and multivariate test images, text, forms, videos, Flash and more. Once a champion is determined and the results are statistically significant, ion's platform can even re-route traffic to the higher converting page on its own. Hundreds of ion's customers report triple digit conversion lift. Join them and increase the ROI of your online marketing efforts (Post-Click Marketing).

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Pinpointe

Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our new inbox previewer displays your email in 20 email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your html code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.

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Features

ActiveCampaign Email Marketing

  • Easy to Setup Auto Responders
  • Email Marketing Personalization
  • Customizable Email Templates
  • Link Tracking
  • Dynamic Content
  • Integrations with Salesforce, SugarCRM, Shopify, & more.
  • Multiple Email Client Inbox Preview
  • Email Client Tracking & Reports
  • Email Segmentation For Targeted Email Marketing
  • Language Support
  • Location Personalization of Campaigns
  • Bounce Management

ion's platform

  • Point and click to change & test text, images, forms & Flash
  • Pre-fab, best-practices-packed, proven page templates
  • Mobile device optimization
  • Seamless, automatic data sharing
  • Sophisticated, code-free, MVT and A/B testing
  • Best-of-breed SEO features
  • Best-of-breed, flexible, code-free, dynamic forms
  • Fast implementation, instant page deployment
  • Clear, actionable, real-time reporting
  • Open platform fits into your loosely coupled architecture

Pinpointe

  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys
Typical Customers

ActiveCampaign Email Marketing

Associations, Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business

ion's platform

Freelancers, Large Enterprises, Mid Size Business, Small Business

Pinpointe

Associations, Freelancers, Large Enterprises, Mid Size Business, Non Profits, Small Business

Supported Devices

ActiveCampaign Email Marketing

Linux, Mac, Open-source, Web-based, Windows

ion's platform

Web-based

Pinpointe

iPhone-iPad, Mac, Mobile Web App, Web-based

Languages

ActiveCampaign Email Marketing

Dutch, English, French, German, Italian, Portuguese, Spanish

ion's platform

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Pinpointe

English

Geographies Supported

ActiveCampaign Email Marketing

Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States

ion's platform

Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, United Kingdom, United States

Pinpointe

Australia, Canada, Europe, United Kingdom, United States

Pricing

ActiveCampaign Email Marketing

Sign up for free with our forever free plan. Paid plans start at 9$/month.

ion's platform

Priced by the number of unique visitors sent through the platform each month. Admin user seats, tests, pages, traffic sources and visits are all unlimited and the platform scales to support millions of monthly uniques. Every ion subscription includes quick-start resources. Ask about our ROI calculator.

Pinpointe

Monthly - based on the number of active contacts stored in Pinpointe. Send up to 6 times per month to each contact. (Ideal for frequent senders) Monthly - based on the number of emails sent each month. Ideal for customers who send about once a month. Pay-as-you-go. Credits are good for up to 1 year - unused credits roll one each month. (Ideal for infrequent or seasonal senders.)

Support Options

ActiveCampaign Email Marketing

FAQs, Forum, Knowledge Base, Online Support, Phone Support

ion's platform

No information available

Pinpointe

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

Other Comparisons

ActiveCampaign Email Marketing

ion's platform

Pinpointe

ActiveCampaign Email Marketing
ion's platform
Pinpointe

ActiveCampaign Email Marketing

Email marketing made easy. Sign up for free!

Read more →

 

ion's platform

Turning click throughs into breakthroughs

Visit Website

 

Pinpointe

Business Class Email Marketing Software

Visit Website

 

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