Campaign management software comes in a variety of forms. They can range from simple apps with a focus on email marketing or web optimization or they can encompass many features for a complete marketing automation solution. Most campaign management applications are cloud-based solutions which means they can be accessed via the Internet using a variety of tools such as a PC, Laptop, Smartphone, or iPad. When choosing a campaign management software pay attention to integration needs. Integration with social media is a must for most companies today, but also a smooth integration with other applications such as CRM or e-Commerce software should not be overlooked. Here we compare three popular campaign management software: one with a strong email marketing function, one focused on website optimization and an integrated marketing automation solution.


Logo for ActiveCampaign ActiveCampaign

Email & marketing automation made easy (and free)



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Logo for ion's platform ion's platform

Turning click throughs into breakthroughs



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Logo for Pinpointe Pinpointe

Business Class Email Marketing Software



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Average Rating (Reviews & ratings by the GetApp Community)

Editorial Reviews from GetApp

Logo for ActiveCampaign
 ActiveCampaign

Develop Compelling and Effective Email Marketing Campaigns
ActiveCampaign boasts that its email marketing tools are the most comprehensive and easy to use in the market. The service says that you can “combine all aspects of email marketing into a single and easy- to- use platform.” They are not wrong. When using ActiveCampaign, I found that I could quickly and easily create an engaging email and shoot it off to my email list in a short amount of time. And the good news is that the service will help you every step of the way. Occasionally the instructions were a bit difficult to understand such as their explanation around website integration – but after giving some of the tools a try — it all came together nicely.

Read the full review on the GetApp Blog


Logo for ion's platform
 ion's platform

A powerfull software that helps you optimize your online marketing efforts
If you are into online marketing and would like to improve visibility for your website, then this solution is for you. It might just help you stand apart from the clutter of the web and become a focused marketer! LiveBall is a content management solution with a twist. Think of it as a dynamic piece of software that you can constantly change to make sure that your website visitors are converted into prospects.

Read the full review on the GetApp Blog


Logo for Pinpointe
 Pinpointe

A Featured Rich Cloud Based Email System to Manage All Your Campaigns & Surveys — Review of Pinpointe
Thanks to its breadth of features, Pinpointe is for serious emailers. Companies whose business models depend on direct communications with customers (retail and hospitality industries come to mind and there are many others as well) will enjoy the product. If you are a business with a subscriber list of 250 to 500 – Pinpointe may not be the solution for you. For businesses that have thousands of subscribers and lots of email campaigns to send out then I say that Pinpointe is definitely worth a try. It has a robust feature-set and is easy-to-use — you cannot go wrong. Pros: Feature rich email marketing solution; has tools for surveys, forms, autoresponders and other features to help with marketing and sales Cons: Pricing model is a bit confusing

Read the full review on the GetApp Blog


Last Updated (Last change made to the app by the vendor)

Logo for ActiveCampaign
 ActiveCampaign

Logo for ion's platform
 ion's platform

Logo for Pinpointe
 Pinpointe

Product Overview

Logo for ActiveCampaign
 ActiveCampaign

Send newsletters, manage contacts, and automate your marketing. ActiveCampaign helps over 100,000 businesses grow with email marketing & marketing automation. Send newsletters, setup automated campaign sequences, automate sales processes, and more. Learn why thousands are ditching their current email marketing & marketing automation providers.

Read more about ActiveCampaign

Logo for ion's platform
 ion's platform

ion goes beyond landing pages with software that creates, launches and tests extraordinary web, mobile and responsive experiences with a simple drag-and-drop interface that anyone can use - no technical or design skills required. These qualitatively superior landing experiences significantly improve lead generation and customer acquisition.

Read more about ion's platform

Logo for Pinpointe
 Pinpointe

Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our new inbox previewer displays your email in 20 email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your html code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.

Read more about Pinpointe

Screenshots

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 ActiveCampaign

Screenshot of ActiveCampaign (Learn more about your contacts)

Logo for ion's platform
 ion's platform

Screenshot of ion's platform ()

Logo for Pinpointe
 Pinpointe

Screenshot of Pinpointe (Pinpointe - Email Marketing)

Features

Logo for ActiveCampaign
 ActiveCampaign
  • Send newsletters
  • Drag & drop email designer
  • Free email templates
  • Smart auto responders
  • We find your contacts age, gender, & location
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targetting
  • Automated triggers
  • Automated series (custom automation work flows)
  • Track your contacts on your site & in your apps
  • Dynamic (and conditional) email content
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Automate the life cycle of your contacts
  • Add live ecommerce data & videos to your emails
  • Build custom forms for landing pages
  • SMS marketing
  • Free one-on-one training
  • Free phone, live chat, & email support

Logo for ion's platform
 ion's platform
  • Point and click to change & test text, images, forms & Flash
  • Pre-fab, best-practices-packed, proven page templates
  • Mobile device optimization
  • Seamless, automatic data sharing
  • Sophisticated, code-free, MVT and A/B testing
  • Best-of-breed SEO features
  • Best-of-breed, flexible, code-free, dynamic forms
  • Fast implementation, instant page deployment
  • Clear, actionable, real-time reporting
  • Open platform fits into your loosely coupled architecture

Logo for Pinpointe
 Pinpointe
  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys

Typical Customers

Logo for ActiveCampaign
 ActiveCampaign

Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business


Logo for ion's platform
 ion's platform

Freelancers, Large Enterprises, Mid Size Business, Small Business


Logo for Pinpointe
 Pinpointe

Freelancers, Large Enterprises, Mid Size Business, Non Profits, Small Business


Supported Devices

Logo for ActiveCampaign
 ActiveCampaign

Linux, Mac, Open-source, Web-based, Windows


Logo for ion's platform
 ion's platform

Web-based


Logo for Pinpointe
 Pinpointe

iPhone-iPad, Mac, Mobile Web App, Web-based


Supported Platforms

Logo for ActiveCampaign
 ActiveCampaign

Citrix, Google Apps, Microsoft Dynamics, Open API, Quickbooks Intuit, Salesforce


Logo for ion's platform
 ion's platform
Logo for Pinpointe
 Pinpointe

Google Apps, Salesforce


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Supported Languages

Logo for ActiveCampaign
 ActiveCampaign

Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish


Logo for ion's platform
 ion's platform

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian


Logo for Pinpointe
 Pinpointe

English


Supported Geographies

Logo for ActiveCampaign
 ActiveCampaign

Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States


Logo for ion's platform
 ion's platform

Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, United Kingdom, United States


Logo for Pinpointe
 Pinpointe

Australia, Canada, Europe, United Kingdom, United States


Pricing Information

Logo for ActiveCampaign
 ActiveCampaign

Enjoy all of our email & marketing automation features for free. Our free plan allows up to 2,500 contacts!


Logo for ion's platform
 ion's platform

Priced by the number of unique visitors sent through the platform each month. Admin user seats, tests, pages, traffic sources and visits are all unlimited and the platform scales to support millions of monthly uniques. Every ion subscription includes quick-start resources. Ask about our ROI calculator.


Logo for Pinpointe
 Pinpointe

Monthly - based on the number of active contacts stored in Pinpointe. Send up to 6 times per month to each contact. (Ideal for frequent senders) Monthly - based on the number of emails sent each month. Ideal for customers who send about once a month. Pay-as-you-go. Credits are good for up to 1 year - unused credits roll one each month. (Ideal for infrequent or seasonal senders.)


Support (What type(s) of support the company offers to customers)

Logo for ActiveCampaign
 ActiveCampaign

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials


Logo for ion's platform
 ion's platform

No information available


Logo for Pinpointe
 Pinpointe

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials



Logo for ActiveCampaign ActiveCampaign

Email & marketing automation made easy (and free)

Request Demo  Request Pricing



Logo for ion's platform ion's platform

Turning click throughs into breakthroughs

Request Demo  Request Pricing



Logo for Pinpointe Pinpointe

Business Class Email Marketing Software

Request Demo  Request Pricing


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• CRM
• Marketing Automation
• E-Commerce
• Built-in metadata and keyword fields
• Drag and drop to craft and publish landing pages
• Web Forms
• Social Sharing
• Easy Publishing, Landing Pages
• Email marketing, Automated Campaigns
• Multimedia marketing management
• Marketing reports
• Scoring tool.
• Referral Program Management
• Track orders, sales totals, accounts receivables, etc
• Payment Processing
• Lead Scoring & Distribution
• Quotes & Orders
• Opportunity Management
• Sales Reports
• Multimedia Marketing

• A/B Test Campaigns
• Analyze Your Lists
• Chain Campaigns
• Social Statistics
• Personalized Greetings
• Sync From Zoho CRM
• Scheduled Sending
• Sync contacts from other Zoho Services
• Ready-Made Newsletter Templates
• Landing pages for Facebook Marketing
• Flexible, Customizable Layouts
• Measure Engagement
• Easy Drag-and-Drop Editor
• Import your newsletter templates
• Track Recipient Activity
• Link Tracking

• drag and drop UI
• step-by-step wizards
• automated campaigns
• Behavioral Remarketing

• Email campaign management
• Email newsletters
• Integrations with 3rd Party Apps
• Schedule delivery
• Online surveys
• SpamCheck™ assistance

• Email Marketing
• Marketing Automation
• Inbound Marketing
• Lead Management
• Event Marketing
• Landing Pages and Forms
• Lead Scoring
• Social Marketing
• Lead Nurturing
• Instant CRM Integration
• Sales Insights
• Marketo LaunchPoint
• Unlimited Users
• Reporting and Analytics
• Marketing Budgeting
• A/B Testing

• Lead Nurturing (triggered and timed emails)
• Lead Scoring
• Email Marketing
• Landing Pages and Forms
• CRM Integration

• Drag-and-drop design and content editor
• Manage subscribers
• Newsletter forms for your website
• API
• Facebook App
• Wordpress plugin
• Safe and fast mail servers
• Detailed reports

• Opt-In Email Marketing
• Follow up Autoresponder
• Manage Subscribers
• Email deliverability tracking
• HTML email templates
• Email Blog Articles