Salesforce Marketing CloudMarketing
(based on 9 reviews)
PardotMarketing
(based on 3 reviews)
InfusionsoftCustomer Management
(based on 9 reviews)

Product Overview

Salesforce Marketing CloudMarketing

The Salesforce Marketing Cloud, formerly ExactTarget, is designed to help you build and manage your 1:1 customer journeys. We power brand relationships across every touchpoint—email, social, mobile, web, and beyond—helping marketers put customers at the center of everything they do.

Read more about Salesforce Marketing Cloud

PardotMarketing
  • Provides businesses with the ability to grow pipelines and generate better leads

  • Helps professionals in the sales and marketing fields connect with customers

  • Easy-to-use solution for non-technical marketers

  • Tools for creating, executing, and tracking marketing campaigns

  • Automates lead nurturing behind the scenes

Read the full GetApp Analysis

InfusionsoftCustomer Management
  • Automates sales and marketing processes to ensure brand consistency and your ideal customer journey

  • Helps small businesses grow sales, get organized, and save time

  • Handles the sales and marketing tasks that entrepreneurs dread

  • Used by more than 20,000 small businesses

  • Includes features for marketing automation, online sales, lead scoring, custom quoting, contact management, and list segmentation

  • Saves businesses time by housing all sales processes within one system

Read the full GetApp Analysis

The Most Favorable Review

Salesforce Marketing CloudMarketing
Mason Pain, Marketing Coordinator at ParkWhiz17th of June, 2014 15:25

Email Marketing Made Easy

I use Exacttarget (now Salesforce Marketing Cloud) nearly everyday. While I haven't ever used another ESP, I've become so familiar with the ET platform, and confident in it's ability to carry out my daily marketing tasks that I've never even had an interest to see what other providers can offer.

Read all 9 reviews

PardotMarketing
Chris U. Product Marketing Leader11th of July, 2014 03:13

Pardot has made my job more complex, but the return is phenomenal. Marketing communications is a lot more than broadcasting simple emails and we needed a tool to take us to the next level.

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InfusionsoftCustomer Management
Tom Evans, Author, Mindfulness Trainer, Host of The Zone Show15th of May, 2014 01:49

An Online Business in a Box

I've played with many other cheaper systems and wasted both time and money. Once you get your head around tagging and campaign sequences, Infusionsoft is really quite simple.

Read all 9 reviews

The Most Critical Review

Salesforce Marketing CloudMarketing
Mason Pain, Marketing Coordinator at ParkWhiz19th of February 20:24

The worst....

Going to do a short list here... -No consistent browser compatibility/takes two browsers to send one email: I have to design & preview emails in Chrome but content does not load in guided send box, so I have to send them via Safari, but in Safari content doesn't load in preview tab, so I'm basically sending blindly once I've created the email in Chrome.

Read all 9 reviews

PardotMarketing
Russ Kerscher, Marketing Manager13th of July, 2014 03:14

The best surprise after implementing Pardot has been the support and the people. When I went to the Pardot Elevate conference last fall, I was blown away by the quality of Pardot’s employees, and their passion for working at Pardot.

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InfusionsoftCustomer Management
Business Manager ( company, 2-10 employees)20th of November, 2014 16:19

Not suited for a small business with existing CRM

Do not subscribe to this solution if you have an existing CRM and/or don’t have about 20 hours per week over four weeks to attend training and setup campaigns. They push their products to small businesses but I don’t see how a business owner can set up the product, take care of sales, and do the actual work.

Read all 9 reviews

Features

Salesforce Marketing CloudMarketing
  • Intuitive interface
  • API support
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • Advanced content management
  • CRM and cross-channel integration

Read more about Salesforce Marketing Cloud

PardotMarketing
  • Lead Nurturing (triggered and timed emails)
  • Real-time sales alerts
  • Email Marketing tools and advanced reporting
  • Landing Pages and Forms
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Lead Scoring and Grading

Read more about Pardot

InfusionsoftCustomer Management
  • CRM
  • Marketing Automation
  • E-Commerce
  • Built-in metadata and keyword fields
  • Drag and drop to craft and publish landing pages
  • Web Forms

Read more about Infusionsoft

Screenshots

Salesforce Marketing CloudMarketing

12 screenshots available

InfusionsoftCustomer Management

6 screenshots available

Pricing Information

Salesforce Marketing CloudMarketing

Pricing model: Subscription

Learn more about Salesforce Marketing Cloud pricing

PardotMarketing

Pricing model: Subscription

Learn more about Pardot pricing

InfusionsoftCustomer Management

Pricing model: Subscription

Learn more about Infusionsoft pricing

Typical Customers

Salesforce Marketing CloudMarketing
  • Large Enterprises
  • Mid Size Business
  • Small Business

Read more about Salesforce Marketing Cloud

PardotMarketing
  • Large Enterprises
  • Mid Size Business
  • Public Administrations

Read more about Pardot

InfusionsoftCustomer Management
  • Freelancers
  • Small Business

Read more about Infusionsoft

Support

Salesforce Marketing CloudMarketing
  • FAQs
  • Forum
  • Knowledge Base
  • Online Support
  • Phone Support
  • Video Tutorials

Read more about Salesforce Marketing Cloud

PardotMarketing
  • FAQs
  • Forum
  • Knowledge Base
  • Online Support
  • Phone Support
  • Video Tutorials

Read more about Pardot

InfusionsoftCustomer Management

No information available

Read more about Infusionsoft

Supported Devices

Salesforce Marketing CloudMarketing
  • Web-based

Read more about Salesforce Marketing Cloud

PardotMarketing
  • Android
  • Linux
  • Mac
  • Open-source
  • Web-based
  • Windows
  • iPhone-iPad

Read more about Pardot

InfusionsoftCustomer Management
  • Mac
  • Web-based
  • Windows

Read more about Infusionsoft

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