App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Salesforce Marketing Cloud Account Engagement Logo

Salesforce Marketing Cloud Account Engagement

4.1
(639)

Write a review

Salesforce B2B marketing automation for marketing & sales

(44)

Salesforce Marketing Cloud Account Engagement Pricing, Features, Reviews and Alternatives

Salesforce Marketing Cloud Account Engagement FAQs

Q. What type of pricing plans does Salesforce Marketing Cloud Account Engagement offer?

Salesforce Marketing Cloud Account Engagement has the following pricing plans:
Starting from: $1250.00/month
Pricing model: Subscription, Open Source
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Salesforce Marketing Cloud Account Engagement support?

Salesforce Marketing Cloud Account Engagement supports the following languages:
English


Q. Does Salesforce Marketing Cloud Account Engagement support mobile devices?

Salesforce Marketing Cloud Account Engagement supports the following devices:
Android


Q. Does Salesforce Marketing Cloud Account Engagement offer an API?

Yes, Salesforce Marketing Cloud Account Engagement has an API available for use.


Q. What other apps does Salesforce Marketing Cloud Account Engagement integrate with?

Salesforce Marketing Cloud Account Engagement integrates with the following applications:
Microsoft Outlook, Google Analytics 360, Webex, FullContact, UserVoice, Salesforce Marketing Cloud, GoodData, Gmail, Twitter/X, Salesforce Sales Cloud, SugarCRM, Wistia, Google Ads, GoTo Webinar, LinkedIn for Business, Eventbrite, Meta for Business, Olark, Twilio, Salesforce Platform


Q. What level of support does Salesforce Marketing Cloud Account Engagement offer?

Salesforce Marketing Cloud Account Engagement offers the following support options:
Email/Help Desk, Chat, Phone Support, FAQs/Forum, Knowledge Base

Salesforce Marketing Cloud Account Engagement product overview

Price starts from

1250

Per month

Flat Rate

What is Salesforce Marketing Cloud Account Engagement?

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Key benefits of using Salesforce Marketing Cloud Account Engagement

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Phone Support
FAQs/Forum
Knowledge Base

Training options

Videos
Webinars
Live Online
In Person
Documentation

Not sure about Salesforce Marketing Cloud Account Engagement? Compare it with a popular alternative

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

4.1
(639)

Starting from

1250

Per month

Flat Rate

Free plan
Free trial
Pricing range

Starting from

50

Per month

Flat Rate

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

Salesforce Marketing Cloud Account Engagement pricing information

Value for money

3.8

/5

639

Starting from

1250

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Salesforce Marketing Cloud Account Engagement features

Functionality

4.0

/5

639

Total features

113

10 categories

Most valued features by users

Reporting/Analytics
Activity Dashboard
API
Third-Party Integrations
Campaign Management
Reporting & Statistics
Data Import/Export
Customizable Templates

Salesforce Marketing Cloud Account Engagement users reviews

Overall Rating

4.1

/5

639

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.63/10
Rating distribution

5

4

3

2

1

270

238

99

25

7

Pros
The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.
Cons
I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Related categories