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Marketo

Marketing Automation Software: Easy. Powerful. Complete.
(based on 4 reviews)
  • 87,859 followers

Key Features of Marketo

  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages and Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • Marketo LaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing
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Screenshots of Marketo

Screenshot #1 of Marketo (Sales Insight)
Screenshot #2 of Marketo (Landing Page Creation)
Screenshot #3 of Marketo (Lead Scoring)
Screenshot #4 of Marketo (Lead Nurturing)
Screenshot #5 of Marketo (Email Marketing)

Overview of Marketo

Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Specifications

Intended UsersLarge Enterprises, Mid Size Business, Non Profits, Small Business
Devices SupportediPhone-iPad, Mac, Mobile Web App, Web-based, Windows, Windows Phone
Supported CountriesAsia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported LanguagesEnglish, French, German
Support OptionsFAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials
CertificationsCAN-SPAM, Safe Harbor, SAS-70
Categories· Social Media Marketing · Campaign Management · Email Marketing · Marketing Automation · Online Marketing · Lead Management · Landing Page · Marketing Analytics

Marketo Pricing

Starting from: $1195.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

discount for non-profits

Benefits

Our marketing automation solutions help you generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Most Marketo customers start with email marketing with basic drip nurturing and simple scoring, and then move on to more sophisticated lead scoring and nurturing campaigns that help turbo boost your lead generation efforts. Marketo is the only solution that starts you up quickly and easily with the basics, while still giving you room to develop your marketing strategies as your business grows.

Marketing automation minimizes the busy work so you can focus on the creativity and quality of your messaging and offers, and lets you produce campaigns like a marketing department ten times your size. The result? More interest, more leads, and more revenue.

Comprehensive, easy to use all-in-one marketing automation solution

Nick Farley23rd of May, 2013 13:20

We originally started using Eloqua (2 years ago). Unfortunately, we ended up finding out that a few of our use cases weren't supported very well in Eloqua at the time. We then launched both Marketo and Salesforce about a year ago. What we prefer about Marketo is that it is constantly evolving and improving: over the last year they have added a number of additional features that make it even more of an irreplaceable tool for my team. If this app improved reporting latency issues and improved workflow set, I would give it 6 stars!

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Great Marketing Automation Tool

Julie19th of March, 2013 13:26

Marketo is a great tool to create both basic and very sophisticated programs and campaigns. One feature that I simply adore is the ability to have a separate marketing database from my SFDC database. I find Markto a very user-friendly tool, however if you encounter any difficulties they can be easily solved thanks to amazing and very professional customer support. Overall, this is a great solution and I highly recommend it.

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Great Product

A_Berner17th of February, 2013 13:26

I do not have experience with other platforms, however I do not feel like changing from Marketo and I strongly recommend it as a marketing automation platform. But be warned, it is a great service only if you learn to use it properly. But if you do , be ready for great benefits. Using it is getting more and more exciting as you learn new features and ways to simplify processes and generate faster and better results. Instead of pushing unqualified leads to sales, you can nurture them through Marketo. When the prospect is ready (based on their online behavior) you can engage sales. I love this tool.

Read all reviews for Marketo


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