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Activation Studio Logo
Activation Studio

Amplify the power of Salesforce Marketing Cloud (SFMC)

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Activation Studio Features

Features Summary

Functionality

4.7

/5

3

Total features

29

7 categories

Activation Studio features

Activity Tracking
Audience Targeting
Behavior Tracking
CRM
Campaign Segmentation
Contact Database
Contact Management
Customer Activity Tracking

Common features of Customer Data Platform software

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Audience Targeting
Behavior Tracking
Behavioral Analytics

Price starts from

350

Per month

Other

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.7

/5

3

Price starts from

350

Per month

visit website

Total Features

29

Unique features

  • Multiple Data Sources

  • GDPR Compliance

  • Customer Activity Tracking

  • Data Integration

Functionality

4.3

/5

686

Price starts from

10

/user

Per month

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Total Features

69

Features in Common

13

Unique features

  • Customer Complaint Tracking

  • Internal Chat Integration

  • Automated Routing

  • Deal Management

Functionality

4.0

/5

469

Price starts from

ic-pricetag

No pricing info

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Total Features

113

Features in Common

9

Unique features

  • Billable & Non-Billable Hours

  • Skills Tracking

  • Profit/Loss Statement

  • Referral Tracking

Common Activation Studio comparisons

Reviewers who mentioned features said:

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Manon L.

Marketing and Advertising, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Makes my productivity go trough the roof

Reviewed 3 months ago

It saves me a lot of time which makes me more productive. When starting using Activation Studio I was able to start more and more effective campaigns then before using Activation Studio

Pros

With Activation Studio the campaigns I work on are way more effective. It also saves me a lot of time with coding, time I can spend on creating more campaigns.

Cons

So far I have not found any points that are blocking or slowing down my work.

Jv
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Jacobien v.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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User friendly and time-saving

Reviewed 3 months ago

We have been working with Activation Studio for more than a year now, and we couldn’t imagine work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication.

Pros

The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde.

Cons

In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick.

MB
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Martijn B.

Information Technology and Services, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy drag and drop interface for SFMC

Reviewed 3 months ago

- Save time creating segments- Improve segments with the lead scoring capability

Pros

Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.

Cons

The product would be even better with the adoption of scoring tags/labels so I can see combined lead scores for each label.