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Take back control with Matomo

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Matomo Features

Features Summary

Functionality

4.6

/5

58

Total features

56

13 categories

Matomo features

A/B Testing
Activity Dashboard
Alerts/Notifications
Behavioral Analytics
Campaign Analytics
Campaign Management
Campaign Tracking
Conversion Tracking

Common features of Business Intelligence software

API
Access Controls/Permissions
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
Benchmarking
Collaboration Tools
Customizable Branding

Price starts from

9

Per month

Other

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

58

Price starts from

9

Per month

Total Features

56

Unique features

  • User Interaction Tracking

  • Multi-Channel Attribution

  • Customer Journey Mapping

  • KPI Monitoring

Functionality

4.7

/5

1.8K

Price starts from

Free

Total Features

13

Features in Common

0

Unique features

  • Tab Management

  • Password Management

  • Search History

  • Private Browsing

Functionality

4.6

/5

2.4K

Price starts from

69.99

/user

Per year

Total Features

41

Features in Common

7

Unique features

  • Secure Data Storage

  • API

  • Risk Management

  • Threat Intelligence

Common Matomo comparisons

Reviewers who mentioned features said:

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Simon M.

Media Production, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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When data is the name of the game, privacy is everything; enter, Matomo!

Reviewed 3 years ago

- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

NT
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Nick T.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Reviewed 5 years ago

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

IP
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Isak P.

Computer Software, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A comprehensive and customizable self hosted web analytics platform

Reviewed a year ago

Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.

Pros

Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended.

Cons

Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.

RR
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Ricardo R.

Banking, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent cost-benefit ratio

Reviewed 3 years ago
Pros

We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA). Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use. We have no hesitation in recommending it to other users.

Cons

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

RB
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Renick B.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good replacement for Google Analytics

Reviewed 2 years ago

We’re using it since early Piwik days. Never stopped working.

Pros

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

Cons

UI is a bit outdated atm. Can be improved, but works.

PG
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Paul G.

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ethical webtracking made easy

Reviewed 3 years ago

I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.

Pros

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

Cons

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

KM
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Klaus M.

Information Technology and Services, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy and your data is safe

Reviewed 3 years ago

We use it for onlinestatistiks for our website and also for our customers.

Pros

Self-hosting is very simple and comfortable, the web-updater works very fast and all the time.

Cons

As there is not as much money behind it as in Google Analytics its not for all the things you can do with Analytics but for daily business all you need is there. For sure it's not compatible to use with other Google Products.

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Ali L.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best free open source websites and apps users analytics system.

Reviewed 2 years ago

I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always update it regularly without any issues. and it has always been reliable.

Pros

Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.

Cons

I don't think there is any significant cons that Matomo has.

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James F.

Aviation & Aerospace, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very good software for analytics

Reviewed 4 years ago

Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.

Pros

Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

Cons

The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

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Severin L.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Gute Google Analytics Alternative

Reviewed 2 years ago

Einfach zu bediendene Website-Statistik, die alle Features hat, welche man von anderen Tools wie Google Analytics kennt.

Pros

Das Setup von Matomo ist sehr einfach. In der Cloud-Variante bietet Matomo großartige integrierte Tools, um die Benutzerfreundlichkeit detaillierter zu verstehen, wie Heatmaps und Splittests. Besonders hervorzuheben ist die Möglichkeit, Matomo ohne Cookies und anonym einzurichten, damit das Tool DSGVO-konform und ohne Nutzerinnen zu nerven, implementiert werden kann. Auch der Google Analytics-Import funktioniert gut, wobei man dafür einen Google API Key erstellen (das ist bei Google recht umständlich) und einige Wochen Geduld mitbringen muss, bis alle Daten importiert sind, da die API von den Abfragen begrenzt ist. Das Whitelabel-Feature ist auch ganz nett.

Cons

Wir haben bei einem Kunden eine Migration von der selbstgehosteten Matomo-Lösung auf die Cloud geplant und der Termin wurde seitens Matomo nicht eingehalten. Wir wurden erst Tage später darüber informiert. Der Support war zwar bemüht, hat aber nicht mitgedacht, dass dadurch eine Datenlücke entsteht und wir durch die Woche Verzögerung Informationen verlieren. Eine Zusammenführung mit den Interims-Daten war nicht möglich. Alles in allem sehr ärgerlich, aber ich hoffe, dass es eine Ausnahme ist.

Showing original review in German. See translation

DH
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Daniel H.

Furniture, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for GDPR-compliant web analytics

Reviewed 2 years ago

We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently.

Pros

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

Cons

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.

TG
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Till G.

Computer & Network Security, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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If you need a analytics tool that keeps all data in house

Reviewed 4 years ago

Overall I like to work with matomo. We own the data and the handling is easy enough. There is still some slack for approvement, but I guess the need for a secure analytics tool while rise in future and so matomo will have more resources to improve as well. Will see :)

Pros

I love the fact that we can self host matomo and don't have to worry about our analytics data leaving the EU.

Cons

It's still not as good as google analytics. You have to work a lot with segments to get the data you want. The Matomo Tag manager ist alright but is less intuitiv to handle then the google tag manager. But after a while I got used to it.

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Power E.

Sports, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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alternative open-source à Google Analytics

Reviewed a year ago

Matomo permet de suivre les activités des visiteurs sur l'ensemble d'un domaine, y compris les sous-domaines. Il permet d'obtenir une vue d'ensemble de toutes les interactions des visiteurs avec notre site web et cela gratuitement

Pros

Matomo propose également des fonctionnalités avancées telles que le suivi des conversions, le suivi des événements, le suivi des objectifs et le suivi des campagnes publicitaires, ainsi qu'une personnalisation plus poussée de l'interface utilisateur.

Cons

Matomo peut nécessiter une installation et une configuration plus complexes que Google Analytics, et peut nécessiter un certain niveau de compétence technique.

Showing original review in French. See translation

AR
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Verified reviewer

Furniture, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Web analysis and monitoring at the highest level

Reviewed 3 years ago

If you don't want to use another well-known monitoring tool or place particular value on the server location, etc., Matomo is the right choice for you.

Pros

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

Cons

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data. What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

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Natan D.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best Web Analytics Platform out there

Reviewed 2 years ago
Pros

I have tried many other Web Analytics platforms, as. a user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo!

Cons

No cons were added to this review

KD
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Kévin D.

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Real alternative to Google Analytics and rGP compliant

Reviewed 4 years ago

8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA

Pros

Total control on datas RGPD compliant Best dashboard, more clear than GA

Cons

Have to learn on how to install it (but so easy)

ML
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Marvin L.

Computer Software, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Awesome analytics for self-hosters

Reviewed 5 years ago

Matomo offers a simple setup, a huge amount of features, steady updates and respects the privacy of my users. I really love Matomo.

Pros

- Free to host on-premise - Many hosting companies offer a 1-click-installation for Matomo - Easy & straightforward setup - Comprehensive UX - Managed paid plan for people that do not wish to host themselves

Cons

- Integration with Google, Facebook & Bing Ads not ready yet (but will be released quite soon)

MC
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Misael C.

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Web Analytics

Reviewed 5 years ago
Pros

I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports. Other than that, Matomo is a very good iff not better alternative to google's analytics and the rep. thanx

Cons

Note: try working on displaying keywords used by site visitors to our sites in search engine results. that functions is on and off. it needs some work.

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Amadeusz B.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simple program, providing all the necessary data

Reviewed 3 years ago

Very positive

Pros

Ease of adding to WordPress, or installing on cloud

Cons

Quite a difficult connection to Google Analytics

FK
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Francois K.

Marketing and Advertising, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Version francaise de Google analytics

Reviewed 6 months ago
Pros

Possibilité d'analyser son audience et ses campagne médias de la même manière que chez les concurrents avec des données hébergées en France

Cons

Je ne vois pas d'aspect négatif comme utilisateur

Showing original review in French. See translation

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Henry C.

Nonprofit Organization Management, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use

Reviewed 4 years ago
Pros

Easy to use and easy to learn. Its got everything you need out of the box.

Cons

Google won't release their serch data to Matomo.

CR
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Claudio R.

Internet, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Matomo miglior software per analisi web

Reviewed 2 years ago

È facile da installare e configurare ed è possibile creare dashboard, lato utente, in modo che i dati possano essere accessibili e trasparenti.

Pros

Matomo, precedentemente nominato Piwik, è un software open source che fornisce analisi dettagliate di un sito web. Con Matomo è possibile analizzare le visite dei propri utenti in particolar modo il comportamento e le sessioni. I dati raccolti sono in tempo reale, rispetta la privacy ed conforme al GDPR.

Cons

Niente da segnalare. È un software completo.

Showing original review in Italian. See translation

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Mandy P.

Building Materials, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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RGPD friendly

Reviewed 7 months ago
Pros

L'interface est top, dès les premiers instants d'utilisation, on sent qu'on à affaire à un logiciel intuitif et avec lequel on va pouvoir avancer vite. Les fonctionnalités sont nombreuses. Conforme RGPD

Cons

L'installation est un peu plus complexe que celle de Google Analytics par exemple.

Showing original review in French. See translation

AR
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Verified reviewer

Cosmetics, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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La gran alternativa a Google Analytics

Reviewed 2 years ago
Pros

Lo que más me gusta de Matomo, es que puedes instalarlo en tu servidor y al ser servidor propio ya no dependes de ceder información a terceros como en el caso de google Analytics y te evitas todo el tema del aviso de cookies. Lo tenemos en uno de los proyectos web y es fantástico ¡ recomendable como alternativa a google Analytics!

Cons

Cumple perfectamente su función de análisis por lo que no tiene ningún pero para mi

Showing original review in Spanish. See translation

KL
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Krzysztof L.

Utilities, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best Google Analytics alternative

Reviewed 5 years ago
Pros

This is definitely the best alternative for Google Analytics. I've been using it for a long time and more frequently than mentioned Google Analytics. It's not MA or GA to be used. I use them both. They give me different type of data. I totally recommend it.

Cons

Database swells as more data come. This is normal, but be aware.