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Social media management and analytics software

(1)

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Publer Features

Features Summary

Functionality

4.6

/5

622

Total features

9

2 categories

Publer features

Automated Publishing
Campaign Management
Collaboration Tools
Content Management
Multi-Account Management
Performance Metrics
Post Scheduling
Reporting/Analytics

Common features of Social Media Management software

@mentions
API
Activity Dashboard
Alerts/Notifications
Approval Process Control
Automated Publishing
Brand Tracking
Calendar Management

Price starts from

12

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

622

Price starts from

12

Per month

Total Features

9

Unique features

  • Content Management

  • Performance Metrics

  • Campaign Management

  • Social Media Monitoring

Functionality

4.7

/5

1.8K

Price starts from

Free

Total Features

13

Features in Common

0

Unique features

  • Bookmark Management

  • Address Bar

  • Ad Blocker

  • Tab Management

Functionality

4.6

/5

2.4K

Price starts from

69.99

/user

Per year

Total Features

41

Features in Common

1

Unique features

  • Remote Monitoring & Management

  • Dashboard

  • Event Analysis

  • Risk Assessment

Common Publer comparisons

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Publer logo
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Publer logo
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PublervsSocialBee
Publer logo
Vista Social logo
PublervsVista Social

Reviewers who mentioned features said:

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Ricky C.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ease your social media management with Publer

Reviewed 7 months ago

So far, I have the best experience with Publer, ease of use and the license management makes more sense

Pros

Love the simple interface and also its feature to connect with social media.

Cons

The analytics might need to improve with more details and also detailed reports

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Beverley T.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Still missing key features, but good scheduling tool

Reviewed 4 years ago

I like it, it's still a growing platform and I'll continue to use it to supplement my main social media management tool. I'd recommend it to small business owners, but for agencies it misses the mark.

Pros

I was able to get a lifetime subscription of Publer which made the transition to the platform almost a no-brainer. The dashboard is simple and easy to navigate, it's simply a scheduling tool with no unneeded bells or whistles which is great.

Cons

You can group your social media accounts by company or by whatever you wish, but when scheduling posts, it automatically will select all accounts within the Group. This isn't ideal for those wanting to only publish a message to a specific platform as you then have to go down the list and uncheck the accounts you don't want to post to. The entire account list is still visible so if you have a lot of accounts connected, you have to scroll through all of your accounts to uncheck the ones that were selected within the Group.

Vendor response

Hi Beverley and thank you for your review. Grouping the accounts is designed specifically for this reason: to allow you to select them all, in click of a button, when scheduling your posts. Grouping the accounts is optional and you can always decided to select the accounts you want to post to one by one. We will try to make it more user friendly when you have plenty of accounts. For now, you can always double check where you're posting to by placing the mouse over the social network icons inside the composer. Thank you again,

TR
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Tina R.

Cosmetics, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Publer was a great choice that helped with time mangement

Reviewed 3 months ago

It has helped with my time management and I really love that I can set things to run and they do

Pros

I love the ability to schedule out posts one multiple social media platforms at the same time.

Cons

I'd love to be able to customize the story posts or use trending media on reels

PB
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Pawan B.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the best Social media management tool

Reviewed 4 months ago

Overall experience is great. The team is supportive and I have received exceptional help when I tried to chat with their customer support representative

Pros

Pros:- a) Smooth scheduling b) One dashboard interface c) Batch uploading or bulk uploading d) Awesome glitch free software

Cons

Cons:- a) Not specifically a con, but I wanted to have a dashboard where I can reply and comment back to all the people who have engaged with my post. I don't want to login in individual social media for that because it wastes a lot of time

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Jan P.

Entertainment, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great social media tool for small businesses

Reviewed 10 months ago
Pros

The interface is easy to grasp and nicely lightweighted. All functions works like a charm, especially the ones connected to automatic planning and publishing where you can let Publer take care of everything och easily with tags and dedicated slots route your posts to first available publishing time.

Cons

Since it's such a good tool you soon want to connect all your social media accounts, and if you hade many that is a bit expensive.

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Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best value for money

Reviewed 2 years ago

It's constantly improving from my very first day of signing up. The platform is so user-friendly with the best support staff who help to resolve your problem (if you have one) is what makes Publer stand out from the crowd. You're not just a number with them!

Pros

The thing I loved when I first discovered Publer was that I could build my own plan with the number of social media accounts I needed, not be restricted to some number as per their competitors at some ridiculous cost per month. The cost was so amazing and so reasonable, too, that I couldn't believe I was getting all this functionality for a plan built to my requirements. I also loved how responsive and helpful the support team is. Nothing is too much trouble, and the response time is amazing. From day one, I've been singing Publer's praises to anyone who would listen. By far one of my best tools I discovered early 2021 and I've never looked back.

Cons

There is nothing I don't like about Publer. I think I don't use some of the functionality as much as I could/should but that is my fault and certainly not Publer's.

AG
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Ankit G.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A good but lesser known social media management tool

Reviewed 3 years ago

Overall its a nice software plus saves some money when compared to Buffer(which I was previously using) apart from that it's a comparatively new tool so I'm hoping they will keep improving with time.

Pros

Though most tools like this come with the ability to schedule social media posts, I especially loved the fact that I could easily integrate it with Canva and pull images from there. Also, their analytics feature is a super nice addon as well, it gives you all key stats about the performance of top posts.

Cons

Though it gets the job done but there surely are some required fixes, for example, the calendar view in their web app isn't very good and sometimes can be a bit of hassle. Also, you can't really do minor edits of images on Publer, for that you need to go back to your design tool to do so.

Vendor response

Hi Ankit and thank you for the review. I believe this review was posted before we launched the new calendar view. Have you had the chance to try it out? https://blog.publer.io/a-guide-to-the-new-calendar-view-on-publer/ Also, I believe you have missed our built-in photo editor: https://blog.publer.io/new-built-in-photo-editor-on-publer/ Feel free to schedule a demo with us. https://calendly.com/publer/demo In less than 30 minutes we will be able to show you all the ins & outs of Publer. Kindest regards, Ervin

WB
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Wolf B.

Information Technology and Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Manage all of your social media in 1 place

Reviewed a year ago

Mostly great experience. I have chosen to accept the new costs for using Twitter. And yes, I would still recommend Publer to most people.

Pros

I love that I can connect all of my social media accounts and schedule a ton of posts all at once. I went from having to post daily on social media, to just doing this 1 days a week by scheduling the entire weeks posts at the same time.

Cons

They recently started to charge for Twitter due to Twitter adding cost for Publer. I get the need for this, but I for one am a little peeved because I purchased back when they had the lifetime deal on AppSumo. That lifetime account included Twitter. I think it is unfair that they are not honoring that and are now charging even lifetime mebers like me for Twitter. I believe in honoring the deals you make.

MC
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Micah C.

Newspapers, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The last social media manager you'll ever need.

Reviewed 10 months ago

Extremely enjoyable so far. The UI is great, and the app seems speedy and reacts quickly.

Pros

Publer is not only one of the best-looking social media management platforms out there, it's also one of the most feature-rich. Very very few of the others have what Publer offers, and Publer does it better, IMO.

Cons

The pricing structure makes sense, but can be intimidating. I have to worry about whether adding another social media account is worth the additional charge. On the plus side, every 10th account is free.

MH
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Michael H.

Automotive, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Freemium, AMAZING once purchased

Reviewed 3 years ago

Publer is extremely easy to use, user friendliness is key. Customer service is amazing - you get answers pretty much instantly, no searching through forms to find your answer. Overall experience is top notch. Make the switch from Later.

Pros

Google My Business post scheduling A+ IG feed preview for an aesthetics look into the future A+ Customer service is top notch A+

Cons

There is not much to dislike, however, a mobile app would be a game changer.

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Glenn H.

Computer & Network Security, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Publer - Streamlining our Social Media Management

Reviewed 3 years ago
Pros

The modern UI that is fast and responsive. Having come from another established product that looked old and was frustrating to work with. Publer is power but easy to use, it's made working with our Social Media accounts a pleasure rather than a chore.

Cons

The one thing we find missing is a mobile app to make posting on the go a bit easier than having to use mobile web.

AJ
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Amanda J.

Education Management, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A great social media scheduler, outperforms other similar services on most metrics

Reviewed 5 months ago

This is the only scheduler I would use, having tested several others including Semrush, Canva and Hootsuite.

Pros

It's easy to use and their helpdesk is actually helpful, a rare quality these days!

Cons

The only gripe is the manual push for long posts on X, but this is a problem with the X API, not Publer.

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Manuel R.

Sports, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A Game-Changer for Social Media Management

Reviewed 10 months ago

My overall experience with Publer has been nothing short of exceptional. The convenience of being able to manage multiple social media accounts from a single platform is a game-changer for me. The intuitive scheduling process, combined with the free URL shortener that provides insights into link engagement, sets Publer apart from other social media management tools I've used.Publer has significantly...

Pros

I have been thoroughly impressed by Publer's exceptional social media management capabilities and its seamless user experience. One standout feature that truly enhances my workflow is the ability to schedule and publish posts across multiple platforms, including Facebook, Twitter, and Instagram. This functionality has saved me a significant amount of time and effort, allowing me to maintain a consistent online presence without being tied to my devices 24/7.

Cons

While my experience with Publer has been overwhelmingly positive, there are a couple of minor aspects that I believe could be improved. Firstly, while the interface is generally intuitive, there was a slight learning curve when it came to exploring some of the more advanced features. Although this is common with many software tools, providing more comprehensive tutorials or tooltips could help users navigate these features more smoothly.

JN
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Jason N.

Construction, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Publer has been a game-changer for me

Reviewed 9 months ago

Great

Pros

"Publer has been a game-changer for me. It's incredibly user-friendly and straightforward to set up. Not only is it budget-friendly, but it also offers the convenience of posting simultaneously to all my social media accounts or individually, giving me full control over my content distribution. One standout feature that has made a significant impact on my workflow is the ability to seamlessly integrate with my website's RSS feed. This allows Publer to automatically create posts from my blog content, saving me an immense amount of time and effort. I've been using Publer for the past two years, and it has transformed the way I manage my social media. It's an efficient and time-saving solution that I can't imagine my digital marketing efforts without."

Cons

No yelp or nextdoor no yelp or nextdoor

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Michelle T.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Finally enjoying doing social media management. Publer makes it easy!

Reviewed 3 months ago

Love this app. And love the team. They are always there for questions, my last was immediate response. Great support, great supporting of the smaller business owner by not charging an arm and leg for all these features, and the fact that so much connection with Canva, makes my day so much easier.

Pros

Pricing is better than most, and features are abounding. Post to reels, stories, TikTok, YouTube, LinkedIn, Twitter, etc follow RSS feeds to gen new content, and great connections with Canva, great scheduling options, it makes my work day a pleasure. I used to hate doing all the social posting, but it is now slick and fast.

Cons

n/a really. I don't have any complaints. Perhaps add in some reporting for paid ads, that would help a bunch. Could use some more stats for the GBP reporting, but overall, the tool does everything I need. They have AI connections, would like to be able to use my license, but also would like to be able to create an ongoing prompt for the customers to help with the content. I currently do most AI posting in another tool that keeps that customer memory. The Hashtag analysis is a great help tho.

GT
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Graham T.

Information Technology and Services, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I use Publer DAILY!

Reviewed 6 months ago

I use Publer DAILY to plan my content for the next day on multiple social media accounts, it is now a solid part of my routine to create in Canva and then plan in Publer. I don't think I've ever had any problems with it, unless they were caused by someone else's API.

Pros

Publer is simple and I mainly use it in a web browser, although if I'm in a tent somewhere the chances are I will use the app to make changes or additions to my posts. But simplicity is definitely the key.

Cons

Social accounts are sometimes counted double, eg. Instagram and Threads, even though it is the same account. The checkout page is somewhat confusing when increasing the number of accounts without changing the your plan.

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Martin D.

Photography, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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It´s a gamechanger for me!

Reviewed a year ago

As a social media manager, I've tried my fair share of social media management tools over the years, but none have come close to the ease of use and versatility of Publer. It's an absolute game-changer when it comes to managing multiple social media channels across various platforms.

Pros

One of the things I love about Publer is the ability to schedule posts in advance for multiple social media channels all in one place. This feature saves me so much time, and I can rest assured that my content will be posted on time, every time. Additionally, Publer's platform support is fantastic; I can manage all of my social media channels, including Facebook, Twitter, LinkedIn, and Instagram, all...

Cons

One thing that would make Publer even better would be if it were available in German. As a native German speaker, I would love to be able to use this fantastic tool in my own language. While I can certainly navigate the English-language version, having a German-language option would make the process even smoother and more efficient.

MH
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Mikenzie H.

Events Services, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Publer Has the MOST

Reviewed a year ago

I have been Realllly impressed with all the options Publer has available for scheduling, auto publishing, managing content and managing ALL of our different social media accounts for every social platform we have ever wanted to use!!! I've tried many others that are supposed to be like Publer, but Publer really is the only one that actually has EVERYthing to ensure you can manage all of your social media in the most streamlined ways, and they're continually adding features as new things arise in SM that need managing. Their customer service has been outstanding every time I have a question, very quick, polite, and most of all HELPFUL!! Probably the best customer service experience I have with any services I use in my life and my business.

Pros

I love that I can schedule and auto publish posts for ALL of my different social media platforms AND the different types of posts (Reels, photos etc) for my small business and influencer profiles! I've researched a lot of similar services and nothing really covers evvverything like Publer is doing, they're ahead of the curve and helping us stay a step ahead too!!

Cons

It's a little confusing finding pricing and available options for using the software when using the Help articles, it seems to have several different pages for the same question and they aren't all filled with the same information. For example, pricing was confusing for us because there's a pricing page with plans and no options to add more members and workspaces, then there's another page that gives plans pricing with dropdown menus to add members and workspaces to view what the pricing would be for all the add-ons you can purchase. HOWEVER- customer service is excellent and helped very quickly and efficiently in finding all the information I wanted!

TZ
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Tariq Z.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Publer is the all in one social scheduling tool you need to know about

Reviewed 2 years ago

Publer makes my work flow as a social media manager so much easier. I can prepare work in advance and even set to auto pilot in some cases.

Pros

I was an early adopter of Publer through App Sumo. As a social media manger, a lot of my work involves scheduling posts for clients on different platforms. Currently, Publer lets me publish on all the major platforms from Meta to TikTok and even Google My Business. I can cross post, schedule ahead of time or set automated repeating posts. I get link in bio and analytics all in one one app. On my account, I can onboard up to 30 seperate accounts which is good for my budget. Publer does everything it's rivals do and it keeps on adding new features. Most importantly, the app is very user friendly and I have a bank of images and posts in my calendar that I can reuse. I also have access to Canva and Vista Create included in the package.

Cons

No mobile app at present although I am aware there is a provate beta and a public beta should be available soon.

ME
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Maryanne E.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Online Social Media Management Tools!

Reviewed 2 years ago

With so many social media management programs out there, it was hard to find the best one. But after trying Publer and getting everything I needed in just one platform with their awesome customer service team behind them--I am hooked! These tools are the best around! I manage over 50+ social media accounts across several different platforms, and have used every single program out there for this purpose....

Pros

I have been using Publer for a little over a year now and I absolutely love it. The integration with Canva makes creating content so much easier than ever before, especially since the app links up directly to your Publer account! This means that all you need do is design some beautiful graphics, add some text on top of it and schedule it to post This drastically accelerates posting speeds significantly...

Cons

The feature I am missing - but have been told it is in development - is being able to share the calendar with each of my clients. Once this feature is released, I no longer have to create a separate content calendar to share with each client for approval. Streamlining this process is going to be amazing.

MV
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Mauricio V.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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So Powerful, Yet So Intuitive. Nothing Else Compares–Better than Later, Tailwind, HootSuite, Buffer

Reviewed 3 years ago

So satisfied! Get this software and you won't be disappointed

Pros

Value for the money, simplicity of use, breadth of features. All accounts managed in one place: Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn. CSV import to post nearly 2,000 posts in no time at all. I couldn't believe how intuitive the process is, so the developers seemed to be very talented.

Cons

NONE! I mean it. With most software, you're confronted with hidden bugs and feel the need to list them here as CONS. This is just the opposite, I'm find hidden gems. Today, for example, I noticed that if you hover over a day on the calendar view it suggest all holidays for that particular day. Honestly, there are no cons and that's why I'm here writing a review. The current time is 11:41 PM and I'm on my 3rd review site making sure Publer gets the attention they deserve.

AH
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Anneka H.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love Publer!! Couldn’t live without it!

Reviewed 3 years ago

They are a great company who have continually invested in their product for the sake of their users. They listen to feedback, they CARE and they’re not greedy like the more established schedulers.

Pros

User experience is great, dashboards and analytics are excellent. Flexibility to add all the social channels you need, with auto recycle and shuffle. Just excellent features.

Cons

Creating / uploading content en masse could be slightly easier but it’s not a huge undertaking once you get the hang of it.

PR
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Paul R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Publer makes social media management easy

Reviewed a year ago

Publer makes it really easy to manage posts - it takes all the hard work out of it.

Pros

Recycling of posts (with the use of spintax) is essential

Cons

Have to pay per account, with every 10th account being free.

MT
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Mary T.

Real Estate, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Lots of Features and Price Levels

Reviewed 3 years ago

I love Publer, bottom line. I have used a lot of social schedulers, but Publer remains as one of my top preferred scheduler and the only one I find enough value in to pay for monthly.

Pros

I love that even with a free account, you can schedule Google My Business posts. I have not found this to be the case with any comparable product at the time of this review. On paid accounts, users can link their Canva and Crello accounts for quickly scheduling posts. All account levels also have access to a free bio link, which is a necessity for Instagram these days. And the few time I have needed their customer service, the response time has always be faster than expected and my issues solved seemingly immediately.

Cons

Currently my only complaint is there is no mobile app, though it is a highly requested feature, so I am sure one will be available soon.

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Verified reviewer

Entertainment, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A powerfull challenger to Hootsuite and Agorapulse

Reviewed 3 years ago

I use Publer every day to schedule social medias content posting on 8 different channels For one specific project i scheduled one year of Instagram !

Pros

Almost no learning curve. Price is fair (i got it as a lifetime on AppSumo in 2020 but even the regular plan is offered at a fair price) They add new features every month ! The most recent ones : smart automatic schedules for each channel, post recycling (ever green), auto share, auto comment, bulk import from CSV+Dropbox UI is clear and simple with good performances and no latency Support team is good, and skilled, always answering in one hour. Publer is whitelisted by Instagram and have access to Instagram API

Cons

Publers lacks some channels compared to competitors such as Tiktok, Instagram Stories, Whatsapp groups, Telegram groups, Slack , Google My Business ... But I'm sure these are on their roadmap.

Vendor response

Hi there and thank you for the review/feedback. I just wanted to clarify that Google My Business is already supported and we're constantly working on supporting more social networks :) Kindest regards, Ervin