App comparison

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ZoomInfo Marketing Logo

Demand side platform (DSP) and marketing solution

ZoomInfo Marketing Features

Features Summary

Functionality

4.0

/5

4

Total features

86

6 categories

ZoomInfo Marketing features

AI/Machine Learning
API
Activity Dashboard
Activity Tracking
Ad Inventory Management
Ad hoc Reporting
Alerts/Notifications
Audience Targeting

Common features of Lead Management software

API
Activity Dashboard
Alerts/Notifications
CRM
Calendar Management
Campaign Management
Contact Management
Customizable Fields

Contenders comparison

Functionality

4.0

/5

4

Price starts from

ic-pricetag

No pricing info

Total Features

86

Unique features

  • Ad hoc Reporting

  • Real-Time Notifications

  • Dashboard

  • Summary Reports

Functionality

3.4

/5

10

Price starts from

99

Per month

Total Features

30

Features in Common

17

Unique features

  • A/B Testing

  • Geotargeting

  • Channel Management

  • Banner Management

Functionality

5.0

/5

2

Price starts from

1000

Total Features

63

Features in Common

34

Unique features

  • Access Controls/Permissions

  • Billing & Invoicing

  • Mobile Ad Serving

  • Filtering

Common ZoomInfo Marketing comparisons

Reviewers who mentioned features said:

FT
AvatarImg

Farhan T.

Information Technology and Services, 5,001-10,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ZoomInfo review

Reviewed 2 years ago

Overall I am highly satisfied with Zoominfo and there are easy connectors available with most marketing automation systems from implementation pov

Pros

ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on website

Cons

The ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM

RB
AvatarImg

Rajat B.

Marketing and Advertising, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Zoominfo review

Reviewed 2 years ago

Good option for account based marketing

Pros

You can see the buying intent current management and their details

Cons

Interface is cluttered with unwanted information