Project Management & Planning Articles

The 4 Most Common Business Characters and What Makes Them Tick

by Christophe Primault
Published on 12 March 2012

We all want to make our lives easier and dream of that perfect day when we come to our office and just have to log into one business software solution that fulfills all our needs.

Wouldn't that be heavenly?

It doesn't have to be a dream. If you stop dreaming and identify your business character, this scenario might become true very soon.

First, we have to tell you the hard truth - there is no all-in-one application that manages all businesss needs.

However, in this article we have put together a list of (almost) heavenly applications that can be the solution for your business character.

There is a Must-Have Business App for Each Character

1) The Collaboratorproject management tools

Personality: His main goal is a satisfactory teamwork to reach common goals. Sharing knowledge, learning, and building a consensus are one of his concerns and he likes structured methods to keep track of current projects.

The app that has it all for the Collaborator is AtTask - Online Project Management Software (now known as Workfront).

Areas where the application excels: Online Collaboration, Project Management, Task Management, Help Desk. The speciality of this application is its 360-degree view of all workplace activities and integration with and Microsoft Outlook.

2) The Seller

Sales Automation SoftwarePersonality: What counts for sellers are numbers and results. They typically possess an above average amount of empathy and are intensely goal-oriented. What they are looking for is normally a sales automation software that also handles customer information and billing.

The App that has it all for the Seller is Brightpearl - CRM tool for small business.

Areas where the application excels: Sales Automation, Sales Management, CRM, multi-currency Accounting, E-commerce. The application integrates with Mailchimp, Eventbrite, Rapportive, Google Apps, Paypal and allows SAGE pay and online payments

3) The Socializer

Social CRMPersonality: He loves to deal with people by whatever channel - either in-person, on the phone, over a chat or through social networks. Strong people skills is a strength and common characteristics are good listening and persuasion skills. The Socializer needs strong organizational skills to keep track of ongoing conversations with customers.

The App that has it all for the Socializer is - Social CRM.

Areas where the application excels: Complaint Tracking, Social Media Integration, Feedback Management, Call Center Software. It integrates with Salesforce, Google Apps, Get Satisfaction and is integrated by, IronStratus, Shopify and Get Satisfaction. offers one free seat.

4) The Speed-Checker

Personality: This worker is characterized by his quickness and chronic lack of time. Speed-Checkers want to keep track of everything in the company without digging deeply or getting too much involved. Typically they hold managers positions and travel a lot but don't want to lose the overview of ongoing projects.

The App that has it all for Speed-Checker is - Web-based CRM application.

Areas where the application excels: CRM, Accounting, Time Management, Mobile Marketing, E-Mail Marketing, Project Management, Staff Management. provides users with an enhanced touch screen interface and integrates with Google Docs, Paypal, myOffice and Virtual Office. Its strong point is the freemium version for people who use the software only a few hours per month - each first day of each month, users get 5 hours free software use. Unused time is transferred to the next month.

We would love to hear from you!

Tell us what business type you are and which app you use the most. Please share in the comments.

Image courtesy: Hugo90, Storeyland, Vargklo, o5com


Apps mentioned in this article