Marketing Articles

5 Budget-Friendly Tools to Make B2B Videos

by Lauren Maffeo
Published on 20 September 2016

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B2B videos are the future of marketing. Cisco predicted last year that Internet video streaming and downloads will account for 69 percent of all consumer internet traffic by 2017. That number is predicted to hit 80 percent by 2020.

If this news sounds scary, it doesn't have to be. Including video in an email can boost click-throughs by 200-300 percent. And 96 percent of B2B marketers already use video in some capacity, with 73 percent reporting strong results.

Despite all these successes, the small business market seems to have some apprehension. 22 percent of small businesses plan to post a video in the next 12 months. That's a low number given how popular - and impactful - video is.

One of the big reasons comes down to dollars. Unlike public and/or profitable companies, many small businesses have minimal budget for content at all - let alone video. New companies that are still finding their feet might not think they have the luxury to invest in B2B videos.

It's true that large organizations often have bigger budgets to try new tools for creating video. But if you're still in marketing's tactical phase and unsure of where to go next, fear not - you have more low-risk options to get started with video than you might think. Consider these five options to make B2B videos on a shoestring budget:

Brightcove

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If you need to maximize the reach of your midsize businesses' videos, Brightcove is worth a look. You can schedule launch times and roll-outs for your videos from within the system. It also offers a VOD and separate LIVE solution; the latter gives you real-time analytics for via hourly video performance snapshots and detailed content performance reports.

You can even compare content performance across platforms; this helps you confirm if a video got more engagement on your homepage versus your YouTube channel (added bonus: Brightcove also syncs videos with your YouTube channel).

Free Trial? Yes

Price Point? $99/month+

Kaltura Video Platform as a Service (VPaaS)

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Not sure if your business needs a full SaaS video service or a self-hosted video platform? Kaltura doesn't make you choose. This open source video management tool allows you to upload, publish, edit, and more. The Interactive Marketing and Brand Awareness Toolkit lets you launch interactive video campaigns and use live/on-demand video options. Once your work is in post-production, you can use Kaltura Management and Publishing Console (KMPC) to manage, publish, and syndicate your videos.

Free Trial? Yes

Price Point? Pay-as-you-go; visit the Kaltura website for more details.

Knovio Pro

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SMBs that want a presentations tool with responsive templates might want to consider Knovio Pro. GetApp reviewers who work in industries from sales to education use Knovio Pro to download presentations for use on YouTube, Vimeo, and other video sharing sites. They also give Knovio Pro bonus points for ease of use on mobile devices. And fear not if you're a novice filmmaker - its Learn Knovio site offers easy breakdowns to make videos.

Free Trial? Yes

Price Point? $15/month

Wistia

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Wistia knows that if you make it (video), they (your audience) won't necessarily come. That's why this video hosting tool lets you create video sitemaps to help search engines read and rank your video content more highly in search results. You can add private and social sharing options, customize player control, and customize each detail to embed your video wherever you need it. And Wistia's integrations with MailChimp, Campaign Monitor, and more make it ideal to use if you want to merge video with email marketing.

Free Trial? Yes

Price Point? $25/month

vCreate

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vCreate gets high marks from GetApp reviewers for its easy start-to-finish video execution. Videos are hosted on a custom-branded web page with its own unique URL. Its default, cloud-based library feature lets you manage all your video assets in one place. And the "vCreate Channel" feature lets you send video newsletters to subscriber lists. You can even include an interactive call-to-action, which is tracked so you can monitor conversions.

Free Trial? Yes

Price Point? £250/month

B2B videos can be a great way to show challenging concepts in layman's terms. And when you use the right tools to create them, they don't have to be as expensive as you might think.

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