Marketing Articles

5 Free Email Plugins for WordPress to Gain Subscribers

by Suzie Blaszkiewicz
Published on 16 January 2017

Free email plugins for WordPress

Email marketing is not dead. In fact, according to a recent report by Gartner, marketers believe that it's still one of the best ways to drive digital commerce.

But what good is email marketing without a mailing list?

While it's not always the simplest undertaking, growing your mailing list is an important part of the email marketing process. It can also be made a lot easier with the right integrations. Popups, banners, and opt-in forms are all fair game (and effective) when it comes to growing your mailing list. Specifically, if you're using a CMS like WordPress, there are many free email plugins that can help with your email marketing efforts to build up your mailing list from molehill to mountain-sized proportions.

Since the WordPress Plugin Directory is a bit difficult to sort through, I've compiled a list of the mostly highly rated, free email plugins for WordPress.

Below is the list, based on each plugin's number of reviews and average ratings in the WordPress Plugin Directory.

Note: While all of these plugins are free, many have premium options that offer more features and functionality.

The Newsletter Plugin

Main functions: Newsletter creation, email tracking, list builder

Rating: 4.7/5 (634 reviews)

Aptly named The Newsletter Plugin, this out of the box solution for WordPress offers features for creating newsletters, tracking sent emails, and growing your mailing list.

TheNewsletterPlugin

Key features:

  • Unlimited subscribers and emails
  • Tracking and reports
  • Drag and drop newsletter creator
  • Automated newsletters with customizable themes
  • SMTP support

Pricing: The free version includes unlimited subscribers and sends, basic reports, access to the support portal, and an HTML theme editor. Upgrading to the Blogger plan costs $39 a year and includes things like email automation, SMTP service integration, and installation on three websites. The Agency plan runs $119 for the year and includes unlimited websites and one-on-one support.

Icegram

Main function: Opti-n forms

Rating: 4.8/5 (134 reviews)

Coming from a suite of products that includes embeddable forms and newsletter creation, Icegram is the opt-in form option to help gain subscribers.

Icegram for WordPress

Key features:

  • 12 different opt-in forms ranging from popups and overlays, to badges and ribbons
  • Customizable templates
  • Targeting and retargeting
  • A/B testing with various messages
  • Reporting and insights including impressions and conversions

Pricing: The free version of Icegram will support 1 site for an unlimited number of campaigns, with 4 different opt-in form types (popups, action bars, toast notifications, and messenger), and integration with email marketing software. Three additional pricing plans ranging from $9 to $147 a year will given you more sites, forms, and templates.

Email Subscribers

Main functions: Email newsletter and list builder

Rating: 4.7/5 (179 reviews)

Coming from the creators of Icegram, Email Subscribers is a list builder and newsletter creator to help maintain and grow email marketing efforts.

EmailSubscribers

Key features:

  • Subscription forms and widgets
  • Automatic emails to subscribers when new blog posts are published
  • HTML newsletter editor
  • User permission controls
  • Import or export subscriber list

Pricing: Free! All of the features in Email Subscribers are free without the need for upgrades.

MailMunch

Main function : Opt-in forms

Rating: 4.7/5 (147 reviews)

MailMunch is designed to help you grow your subscribers with opt-in forms including popups, embeds, top box, scroll box, and sidebars.

MailMunch for WordPress

Key features:

Pricing: The free version of MailMunch offers unlimited forms for 1 site, page level targeting, and integrations with other email marketing software. From there, you can go up to the Gold, Silver, or Agency plan, ranging from $6.30 to $34.40 a month, offering more sites, reporting, and priority support.

SumoMe

Main function: List building

Rating: 3.8/5 (271 reviews)

Part of a suite of solutions to help grow web traffic, SumoMe includes a list builder for email marketing, as well as share buttons and heat maps.

SumoMe for WordPress

Key features:

  • Exit popups
  • Pre-designed and highly customizable popup templates
  • Optimized for mobile
  • A/B testing
  • Integration with popular apps including Pardot, ActiveCampaign, HubSpot, and Zapier, among many others

Pricing: SumoMe and its apps, including the List Builder, are free for up to 1 website with basic features like exit popups and some customization. Upgrading to Pro stars at $29 a month and will get you more features including A/B testing, additional templates, and access to integrations.

Looking for dedicated email software that works with WordPress?

If you're looking for a specific email marketing solution that offers WordPress integration, check out some of the options below. All offer free plugins with a subscription to their services:

If you want to refine your email marketing efforts, take a look at some of the top email marketing solutions on GetApp.


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