by Stephanie Miles
Published on 8 July 2013
Facebook has become a central tool in every marketer's toolbox, as cultivating a digital following and engaging online fans becomes even more important for businesses and agencies of all sizes. Agorapulse is an all-in-one, self-serve platform that marketing professionals can use to attract more fans to their Facebook pages through quizzes, photo contests, personality tests, sweepstakes, fan votes, petitions, and other promotional tools.
But applications are not the only features available. With statistics, Timeline management and moderation as well as Fan ranking and management, the platform goes beyond recruiting fans and offers many ways to help Facebook community managers with their everyday tasks.
In this Agorapulse review, I'll see for myself how the platform's fan management, fan qualification, timeline management, automatic moderation, role management, and promotional features really work. I will also check out the statistics that users can glean from Agorapulse, looking to see whether the competitor analysis, post performance, page analytics, and post recommendations tools live up to the expectations of business clients.
Consumers are getting smarter - and more selective - about which brands they choose to follow online. As a result, businesses, agencies, and marketing professionals have to work harder to capture the interest of digital fans. Agorapulse is a platform that helps its users do just that, offering self-service tools that marketers can use to grow and engage their Facebook communities.
The Facebook CRM platform offers a number of tools designed to spur interest in a company's page on the social network. Photo contests, sweepstakes, and other digital promotions help businesses increase 'likes' on their Facebook pages, while Angorapulse's statistics and analytics features offer an inside view into which types of promotions are generating the most interest from fans. Businesses can track their Facebook audiences over time, pinpointing the specific types of content most likely to gain virality, and the times and days when their posts have the best chances of being viewed and shared.
Agorapulse's primary features can be split into four main groups: Applications, Statistics, Moderation, and Qualification. Marketers can choose between nearly a dozen Facebook Page Apps (like quizzes, photo contests, sweepstakes, instant win games, and petitions) as a way to rally their fans' support and generate interest in their online channels.
After offering exclusive content, such as videos, presentations, and downloadable documents, to their fans through an Agorapulse app, marketers are encouraged to review the resulting analytics for better insight into the optimization of their Facebook campaigns. Agorapulse's moderation tools allow marketers to manage their Facebook timelines, with instant notifications whenever a "moderation rule" has been applied to a comment or post.
Marketers can manage and classify their fan bases using Agorapulse's fan qualification and management tools. They can also identify the specific fans who post or comment most frequently, and reward those fans with access to exclusive content or deals. Even more importantly, businesses can find out how many of their Facebook fans are already clients, and how the fans who haven't become clients (yet) prefer to be contacted about upcoming specials and events.
The true goal of every Agorapulse user is to increase engagement on Facebook and convert more online fans into real world customers. The platform's promotional apps play a central role, as they are the mechanism that drives engagement among Facebook users. Nonetheless, Agorapulse's statistics and moderation tools should be just as important to marketers, since they provide the insight that is necessary to truly optimize a company's Facebook presence.
Online community managers can supervise their companies' Facebook pages without being tied to a computer, thanks in large part to Agorapulse's automatic moderation tools and administrator permissions. Personalized actions can be set up to automatically delete or hide content with certain keywords (like "dissatisfied" or "hate") from a company's timeline. Agorapulse also helps businesses keep an eye on the competition, with detailed charts and graphs that compare similar companies in a head-to-head setting.
Connect Agorapulse to your Facebook page for a free trial. Boost the number of 'likes' on your page by creating a sweepstakes promotion. Choose a prize, select the start and end dates of your sweepstakes, and launch your contest. Agorapulse offers 15 templates to customize your promotion.
Once your promotion has had a chance to run, you'll want to analyze the results. Using Agorapulse's Statistics tool, you can view the average fan interaction generated by your posts, along with the daily and monthly reach of your posts, the number of people talking about them online, and your overall fan retention rate.
Using the platform's custom moderation tools, you can define keywords to be flagged, and then automatically assign any posts containing those keywords to a selected community moderator/manager. You can also set up the platform to immediately delete or hide any comments containing one or more of those selected keywords.
Learn more about your biggest Facebook fans by digging into Agorapulse's Fan Management feature. The platform will rank your online fans based on the frequency of posts, comments, and 'likes,' and generate an overall sentiment rating for each user on your page.
Agorapulse offers a number of video tutorials and detailed feature description to help new users leverage the platform's self-service tools. Inside the Help & Support section, users can post feedback, review comments left by other users in the Agorapulse community, and browse a detailed Knowledge Base to find answers to frequently asked questions. More specific queries can be directed to Agorapulse's staff directly by clicking on the "Support" tab located in the upper right-hand corner on Agorapulse.
Agorapulse offers a free 30-day trial, during which new users can add dozens of Facebook pages at no charge. Subscription prices are based on the number of pages and number of fans (across all pages), starting at $29 per month for businesses with 1 page and up to 6,000 fans. Agencies with up to 5 pages and up to 100k fans can expect to pay $99 per month. Custom pricing is available for agencies with even larger needs. All Agorapulse subscriptions are run on a month-to-month basis with absolutely no commitment.
Marketers and community managers can't be expected to do everything on their own. Agorapulse lends a helping hand to marketing professionals, offering the tools necessary to grow and engage an online fan base in a self-service format. Agorapulse is equally suited for small businesses and larger agencies, with scheduled publishing on both Facebook and Twitter, along with competitor benchmarks, page performance analytics, and even white-label apps included with all plans starting from $99 per month.
Ratings: ease of use 5/5, features 5/5, value 5/5 and ease of deployment 5/5