by Diana Berryman
Published on 11 June 2014
All businesses can use a great video marketing strategy, they aren't just for pretty products or how to… Whatever you're offering can be promoted by video and made infinitely more share-able by immortalizing it on film! Any business not implementing a Video Marketing campaign is missing out on a chance to stand out from your competition. If you think it is too difficult, expensive or time consuming then think again, times have changed!
I could go on (but I won't), I think you get the idea, the stats are knockout, the proof is there for all to see and the only thing standing on your way is you!
This is the number-one reason not to make video advertisements for your business. We also hear "I can't come up with great ideas," "I don't have the technical knowledge"… Well guess what? You don't need any of those things, you just need to do it! Here are a couple of ideas to get you started:
Your video can be as simple as you talking into a camera for a minute about something you want to share. It can be an epic 30-minute tour of the manufacturing process of your product. It can be a slideshow of beautiful images to a groovy soundtrack. The possibilities are endless. That's all it takes, once you get started the ideas will come thick and fast. Get over hearing/seeing yourself on film and just get it done.
There are amazing free apps for making/uploading/sharing video. For a small business they are marketing tools which, until recently, have been exclusive to the big boys….but not any-more. There are also paid apps and platforms, to make and share your videos, they generally have better and more extensive features than the free ones, it all depends on what you need.
Video making software, such as Microsoft Movie Maker for Windows, or iMovie for Mac, give you clear instruction on how to create your masterpiece in simple terms. Literally anyone can do it. Don't be intimidated by the good old days of editing studios and thousands of dollars of equipment, all you need is a phone, computer or a video camera, plus some clever apps, and you are on your way. You will soon be snipping, clipping, editing and adding sound-tracks like a pro!
The market has been dominated by YouTube for many years but now there are lots of new kids on the block, giving you a fabulous choice of platform to share your works of art. There are several factors you should consider:
Different age groups view video on different platforms, choose yours wisely to make the most impact.
There are platforms out there for short, sharp films and there are others which are more suited to longer clips, do some research to find the best one for you.
These are the guys who will get your finished product out there, they have the know-how and the experience to make a splash in the online marketing world on your behalf.
Have I convinced you yet? No? Once you get started you will find the art of making videos quite addictive. When you discover the simplicity and get excited about all the features you want to try, you will never look back. Let me share some of my personal favorites with you to seal the deal…
Media Industry and Large Enterprise Online Video Platform
Ramp is typically used by larger companies and they coin themselves as "The next generation of search and video experiences". For pricing you need to contact them for a quote. They aim to increase user engagement and improve your visibility in searches and social networks.
YouTube Marketing Software
Pixability helps you to grow your online traffic by using tracking of rival businesses and finding the best methods used in your field. Contact them for pricing options.
Online Video Ads, TV Ads and Video Marketing
Spotmixer is designed for small to medium businesses, freelancers and non-profits. They have a free trial and some very competitive prices when that has ended. They place your video on targeted websites to increase their reach.
All-in-One Video Marketing Platform
Vidcaster allows you to create video portals and online training plus many more options. They have a free option along with their paid option. A great way to imbed stunning, professional videos on your website.
Video Platform & Portal to manage, distribute and stream live and on-demand video in Any Business Application.
VIDIZMO is the perfect choice for small businesses. It's a streaming video portal for sharing, streaming, live events etc. They have great tracking capabilities to keep up to date with your conversions. They also have a free trial so you can try before you buy.
Is your business worth a small investment to increase your traffic, produce more sales and improve your social media visibility? Thousands of new businesses are using Video Marketing to improve their ROI, you don't want to get left behind. Hop on-board and give it a go, the Video Marketing industry is growing daily and it isn't going to go away anytime soon!