by Todd Spear
Published on 9 October 2014
Think you know your small business inside out? Whatever your answer, if your company still isn't working with business intelligence software, then you almost certainly don't have the full picture.
"All the history (and, in many ways, the future) of a company is hidden in its data," Nicolas Raspal , Chief Technology Officer for BIME Analytics, told GetApp.
"Having the ability and knowledge to tap into this history means that one can shed light upon the strengths and weaknesses of the company, segment the customer base, reveal patterns, enable smart comparisons, etc. To sum it up, companies using Big Data can come closer to the Ancient Greek aphorism 'know thyself' to increase their efficiency," said Raspal.
Big Data is all about leveraging big data-sets that don't fit anymore in traditional database systems, and improving business efficiency.
"Pretty much every single atomic task an organization performs can be improved thanks to data scientists," said Raspal.
Raspal's comments got us to thinking about the options for business intelligence software out there right now, and we've put together this list of the top ten. Here are our picks:
Raspal's company's app, BIME Analytics, is where we'll start. BIME effectively turns the Web into what the company describes as "a data warehouse" for your company. With BIME, it's easy to query data on demand. With BIME, the software itself gets out of the way of the data and what you'd like to do with it.
Sisense is a particularly simple, insightful Big Data analysis tool. Great visualizations bring even global data to the fore, allowing you to relate and interpret customer behaviors and interactions with considerable ease. Sisense also facilitates drag-n-drop customization of the data presented. What's more, regardless of how big your data needs, Sisense can handle it.
Cyfe is a top-notch, all-in-one business analytics dashboard. It gives you the power to monitor all of your marketing channels, including email marketing, SEO, SEM, social media, web analytics, and more. Its pre-built widgets allow you to pull data from popular sources such as Google or Salesforce. Cyfe allows you to generate real-time reports to share dashboards with management, customers, or staff in certain departments.
Zoho Reports is as solid as anything else put out by Zoho. Zoho is very simple, allowing even those businesses that operate without an IT department to generate and share a wide range of reports. Zoho Reports adds clear visualizations to the mix, as well as a variety of collaboration features, making it one of the most powerful BI apps around.
Decibel Insight provides a very detailed picture of your Web analytics. Decibel Insight provides a remarkable "heatmap" of where your site visitor's attention aims. With Decibel Insight, you can find out not only what pages work well for you customers, but also what specific content and images draw their attention. Now, that's insightful!
SalesforceIQ (previously known as RelateIQ) focuses on what really matters in the digital maze: the customer relationship. RelateIQ tracks sales actions and day-to-day interactions, reporting it all back to you so you can develop and nurture the relationships you and your sales team work so hard to build.
Wave Analytics Cloud is a powerful mobile-first, cloud-based business intelligence platform designed to give you a better understanding of your customer base. The app includes a rapid visualization engine that shows you in real time how one chart affects another. It is self-service, allowing users within a business to perform ad hoc queries find answers to their questions without having to submit tickets to IT departments.
Roambi is another business intelligence platform designed to work seamlessly on mobile devices. Its aim is to deliver rich, engaging data experiences across devices, so that everyone can access the same pool of intelligence at the same time. Roambi Analytics can be hooked up to any data source and features alerting, trending, dashboards, and access controls.
Klipfolio offers a platform for creating and sharing real-time business dashboards. The software's unique visualization environment allows users to create custom visualizations from different data mashups. For instance, a user could create a chart that integrates data pulled in from Google Analytics, Salesforce, and SQL databases to generate unique insights.
Datadog is a monitoring service for IT professionals. It's a very capable application that lets you overlay preset and customizable metrics to gain deep insights into your traffic. Datadog also boasts more than 70 integrations to bring aggregate data into the picture from all the most popular apps, tools, and services on the Web.
The world of business intelligence is growing and changing every day, as new technologies make new insights a reality. The apps on this list are the ones blazing the trail, taming the proverbial "Wild West" that is Big Data and placing its raw power at the service of your business.
Check out the full listing of current business intelligence software at GetApp, and pick the one that let's you make the most of every opportunity!