Marketing Articles

Choosing Referral Marketing Software: A Handy Cheat Sheet

by Suzie Blaszkiewicz
Published on 31 March 2017

Choosing referral marketing software

Word of mouth is one of the most effective forms of marketing. According to a recent study, 82 percent of Americans seek recommendations from friends or family before making a purchase, while 67 percent say that they're more likely to purchase something that's been recommended by family or friends through email or social media. Looking at these stats, you'd be crazy not to consider adopting a referral marketing solution.

Why use referral marketing software?

Referral marketing software is a great way to reach an untapped network of customers. Referral marketing is all about rewarding your returning customers with incentives for referring new clients, making it a win-win for both your business and your customers. In order to make the most of your referral marketing efforts, you should find a software that can help you tap into those customers, analyze their activity, and give them the opportunity to refer new clients. Things you'll want to consider when choosing a software include:

  • The size of your client base
  • The type of marketing software that you're currently using
  • The kind of referral campaign you want to run (email, opt-in forms, mobile, etc.)

Below is a checklist to help you find referral marketing software that fits your needs.

Choosing Referral Marketing software

You can save the image above to refer back to when choosing a referral marketing software.

Next steps for choosing referral marketing software

Once you know what you need, you can start trailing some options. Below are a few referral marketing solutions to consider:

If you're looking for more options, check out our catalogue of Referral Marketing software, or see how they stack up to each other using our comparison pages.


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