Marketing Articles

Amp Up Your Marketing — Review of Constant Contact

by Stephanie Watson
Published on 30 August 2012

constant contact review Constant Contact is a cloud-based system offering a variety of marketing and coaching tips and features including email marketing, event marketing, social media, online surveys, and more. They give you a place upload your contacts, create professional newsletters with interesting surveys, and help you reach your existing customers and build your list with their different special features. If you run a business and are looking for marketing assistance, Constant Contact can provide it for you.

Cloud-Based Marketing System

Constant Contact was created and released in 1998 as a way to help small businesses market their products or services in cost-effective ways. The administrators of Constant Contact find that building lasting business relationships with your customers is the key to being successful. With that in mind, they have created an online place for improving on your marketing strategies including email newsletters, event marketing, and most recently; social media marketing and local deals.

Cost-Effective Marketing For Small Businesses

If you have a small business, organization, or non-profit, you will find Constant Contact to be useful . You will get immediate access to the many tools and features offered on the website, including exclusive email marketing tools and expert tips on how to make your marketing strategies more successful. The email marketing system is also completely safe for you and your contacts as they are a strict no-spam company with no tolerance for advertising to individuals or businesses that aren't interested. Advertising is often expensive, and especially difficult for small businesses. You can create cost-effective marketing solutions by using the tools and features offered by Constant Contact.

Marketing Without The Hassle

If you currently run a business and are finding it too expensive or too time consuming to handle the marketing side of things, then Constant Contact will prove beneficial to you. With a variety of features, including email marketing, social campaigns, event marketing, online surveys, and more, you have immediate access into their dashboard which includes all of these features. What's more, you get access to a 60-day free trial that lets you try all of their amazing features before committing to a subscription plan. Constant Contact also has a satisfaction guarantee, proving they stand behind their system due to its high level of success.

The Basics: What Does It Look Like?

If you are trying Constant Contact for the first time, you will find out immediately how easy it is to use the tools offered from the home page. Once you register for an account, you will get access to a 60-day free trial. After signing in for the first time, you will verify your email address and land on the Home Page. Everything you need is on this home page, including tabs at the top for selecting different features like Email, Social Campaigns, Events, and Surveys. You will also see a list of your contacts, helpful tutorials, a place to add new contacts, and schedule events.

constant contact review

To get started with email campaigns and marketing, you can start by clicking on the Email tab at the top of your home page. From here you will see a number of tools for email marketing, including your recent or future schedules email campaigns, existing emails, and features like Create, Reports, AutoResponder, Archive, Remove, and Restore.

constant contact review

If you want to add a new contact, you can do so by clicking on Add Contacts from either the home page or the email page. Adding a contact consists of clicking a button on the pop-up box that corresponds to how you want to add contacts. You get the option of typing in the email address, pasting it from another document, uploading it from a file or spreadsheet and adding contacts from an existing email account, such as Gmail, Outlook or others.

Pros And Cons Of Constant Contact

With Constant Contact, you will find a wide variety of key features, tools and tips that will improve your marketing plan and improve your business exponentially. Email Marketing includes professional-looking email templates, safe and secure email lists, apps, integrations, higher delivery rates, coaching, support, tracking, and reporting.

With the Social Campaigns, you get access to editing tools, sharing and promoting tools, tracking and reporting, and other important business intelligence features. You also get campaign scheduling, and customizable templates. Event Marketing also includes comprehensive features, such as online event registration, online event invitations, online meeting tools, payment processing, online promotion, tracking and promoting.

The main disadvantage is that Constant Contact is split up into features categories, meaning you will need to register for each main feature, with additional membership plans. For example, if you want to use email marketing and event marketing, you need to sign up for each of these separately.

Will It Fit Your Budget?

As was mentioned previously, you will be given instant access to all of Constant Contact's features with your 60-day free trial. After this time you have a wide variety of memberships to sign up for, each of which can either be paid monthly, or through a 6-month or 12-month plan with a discount. There is a wide range of prices for each plan; for instance, the Email Marketing memberships depend on how many contacts you have, Events Marketing memberships depend on the number of events you want, and Social Campaigns are determined by the number of fans.

Is It For You?

Constant Contact can help take your business or non-profit organization to the next level by introducing new products and services, and uses their various marketing tools for a more comprehensive advertising strategy. With instant access to advances features and a free trial, there is no reason not to give it a try.

Ratings: ease of use 4.5/5, features 4.5/5, value 4/5 and ease of deployment 5/5


Apps mentioned in this article