by Stephanie Faris
Published on 26 February 2014
Decibel Insight Review - A unique solution with an innovative approach to analytics, offering advanced data visualization and heatmap views
Data is an important part of doing business today, but businesses are challenged to harness all of the information available to them and put it to use. Their own websites collect data each day, but general analytics only provide basic information.
Decibel Insight takes website analytics software to the next level, using heatmapping technology to show marketers and website managers/administrators which areas are getting the most attention and generating the best results, more importantly. This Decibel Insight review will show how the app can help businesses improve the user experience on their websites using sophisticated heatmaps.
Decibel Insight is a London-based company that offers a highly advanced set of heatmaps for web analytics. This helps marketers and website managers/administrators to easily identify areas of a site that are seeing positive or negative activity so they can refine the user experience.
Decibel Insight uses a patent-protected technology to determine customer activity on a web page. The company has refined the technology to combat several problems, such as concentrated activity in a small area of a site that may be hard to see. Decibel Insight's Interaction Heatmap view turns each button into an asset and highlights interaction by volume of clicks, rather than a spread of dots.
Users have access to multiple types of heatmaps, each bringing its own advantages.
This illustration using Decibel Insight's website shows how dot maps work. The only problem with this view is that if an item is small, it might be difficult to see whether it was the item being clicked or another item around it was getting the attention. Also smaller boxes can go red when actually much larger buttons are getting more (distributed) clicks.
Dot map heatmap
Through the Interaction heatmap, the site administrator can easily see that the video player was the area that was actually getting the most clicks.Interaction heatmap
Through the value maps, users can see the monetary value of conversions based on specific clicks.Value heatmap
The reach maps show how far visitors are getting down a specific page before clicking away.Reach heatmap
With attention maps, visitors can see which sections of a page are seeing the most activity.Attention heatmap
This demonstration of time maps shows how Decibel Insight shows time and day of week information about site visits.Time heatmap
Online support is available for all plans.
Plans start at £25 per month.
Decibel Insight's innovative approach to analytics makes it unique, offering specific data visualization and advanced heatmap views that other solutions normally don't offer. If you'd like a better understanding of your website user experience and intuitive, easy-to-use tools that will talk you through the changes that need to be made to increase conversions, it's definitely worth considering.
Ratings: ease of use 5/5, features 4/5, value 3/5