by Mila Nikolova
Published on 10 March 2014
Free photos are the Holy Grail for social media marketers, especially for the ones working in small and medium businesses that cannot afford to pay for expensive stock photos on a daily basis. As reported by TechCrunch last Wednesday, Getty Images announced an important twist in their business strategy and will be making freely available 35 million photographs from their stock imagery.
The company is releasing a free embed tool for people to use and share select photos from the Getty Images library, which will continue to host and track them. An example would be the image in the beginning of this post. You can read the tutorials here: http://www.gettyimages.com/Creative/Frontdoor/embed?Language=en-US
Despite the controversy related to tracking and the relationship with photographers, what this means is that social media marketers can now use these images and diversify the visual content related to a business. Tumblr, Twitter and WordPress will be the first to appear as widget on the Getty Site. There will be a wider choice for us to add visuals to blog posts and therefore, have more attractive thumbnails when spreading the content on the social media channels.
If you use social media management applications such as HootSuite, Oktopost, Falcon Social or SproutSocial, which allow for the addition of photos along with the links, or for customized thumbnails, you can grab the audience attention with powerful images, rather than being limited to Creative Commons or spending money on stock photos.