Marketing Articles

Grow Your Business With Email Marketing — Product Review for Mailigen

by Stephanie Watson
Published on 1 August 2012

Mailigen reviewAs a small business owner I often have need to manage email accounts including email lists for my monthly newsletters, reminders, and announcements. It can be hard to keep everything organized and up-to-date; thankfully that's where Mailigen comes in. Mailigen is a cloud-based email system that includes email list management with the ability to create comprehensive email campaigns and online surveys.

It keeps all email contacts in one place so they are easy to access, and encompasses a variety of other tools and resources for email management. No matter how many email campaigns you plan to start, or what type of email management you need, Mailigen can be beneficial to your business and time management.

Complete Time Management System

The email marketing and management software provided by Mailigen lets small businesses make email campaigns, organize email contacts, and learn to use email marketing in a quick and efficient way. Improving a business's potential using email marketing with the tools and resources offered by Mailigen, is easy. As part of the cloud-based system by Mailigen, you will have access to their Expert Managed Service which allows you to create, edit, and manage different email campaigns, incorporating the email contacts you already have.

What's really awesome is that you also get email sign-up forms for your website or blog that make it effortless for others to sign up for your monthly emails. Added bonuses by Mailigen include the Email Audit feature which gives you a comprehensive analysis of your campaigns and how effective they are. One of the most important aspects of running a lean small business is tracking metrics so you can keep doing what works, and toss the rest. In addition, you can also choose from a list of custom email designs that make your email campaigns and sign-up forms eye catching and further improve the success of your email marketing tactics.

Grow Your Business With Email Marketing

Any business, whether an online business or a bricks and mortar business, whether small business or large business, can benefit from the Mailigen email marketing and management software. No matter the type or size of business you have, it can find advantages to email marketing. With the Internet constantly growing in use and popularity, the majority of marketing campaigns by businesses are done online which includes email marketing. You can use the various tools and suggestions offered by Mailigen to teach you and your staff how to use Mailigen to its full benefit thereby improving and expanding your business.

Market Your Business In Half The Time

With Mailigen, you not only get a great place to manage your email contacts and organize your email campaigns and contact lists, but also plenty of resources for starting successful email campaigns that truly get you results. You get immediate access to real-time analysis reports which show the performance of your various email campaigns. These can not only analyze the results for your future profits but can also help you to determine how to improve your email campaigns for maximum success. In the analysis reports, you see who opened the email, who bounced, and who clicked through.

Create Online Surveys To Engage With Your Audience

Mailigen also offers an easy tool to create and share surveys in order to get customer feedback. As an example, you can use it to gather information about your subscribers interests in order to build the next steps of your products and services. Online surveys can be an efficient way to build loyalty with your customers, to improve your customer service and make better business decisions. Mailigen will guide you through the process of building, running and analyzing your surveys.

The Basics: What Does It Look Like?

Signing up for Mailigen is a simple process that only takes a few short minutes. Once you verify the email and enter additional details, you will be instructed to sign in to your account. Upon signing in, you reach the Overview page which is similar to a dashboard. The Overview page is the perfect place to start because it gives you easy step-by-step instructions, a calendar of any events you have added, easy access to analysis reports, campaigns, contact lists, and more.

Mailigen review

The first step from the Overview page instructs you to Create an Email Contact List. This is easy to do and can be done in a short amount of time, depending on how many contacts you have. You can also change the settings such as the email format and notifications.

Mailigen review

The second step from the Overview page is to Create an Email Campaign. The email campaign page gives you a variety of instructions, templates for the campaigns and various settings. You will choose a name, subject, reply email address and other details for the campaign.

Mailigen review

Pros And Cons Of Mailigen

With Mailigen, you will find dozens of advantages and honestly not very many disadvantages to using their email marketing software. Some of the tools and resources you get when you sign up for Mailigen are the email list management, email marketing campaigns, real-time email tracking and analysis reports, mobile marketing, SMS integration, sign-up forms, social media integration, online surveys, user add-ons, and more. If there are any disadvantages, it would be the cost, but they make it easy by offering a variety of membership plans so that you can choose the one that fits your budget.

Will It Fit Your Budget?

Mailigen offers different types of memberships to make it affordable for nearly any type of business. You can choose from a monthly fee or several different pay-as-you-go plans with a variety of choices within each of those payment methods. If you want to pay monthly, choose from a number of subscribers from 0-500 to over 10,000 subscribers. There is also a large volume plan if you have or plan to have more than 25,000 subscribers. Pay-as-you-go plans include email credit which range from 1,000 credits to 100,000 credits, with an optional Enterprise Package for more than 100,000 credits.

Is It For You?

Mailigen makes it easy to manage your email contacts, have email campaigns, and gives you a number of tools and features for email marketing. If you're looking for more Internet-based advertising campaigns and are considering email marketing, then Mailigen is for you! I love it and highly recommend it for those business owners who are serious about their email marketing.

Ratings: ease of use 5/5, features 5/5, value 3.5/5 and ease of deployment 5/5


Apps mentioned in this article