by Abhishek Singh
Published on 17 November 2017
Success in the real estate business is not just about managing lease, tenants, building maintenance and other key property management tasks but also about having a more focused approach to managing sales, marketing, and customer functions efficiently. Just like most businesses, real estate managers have unique needs that range from managing:
Do you have the right software to manage these unique needs?
That's what we'll try to help you figure out by comparing customer relationship management (CRM) software such as HubSpot and Pipedrive that can help you automate the process of sales, marketing, and customer management related to real estate management.
Read this article to find which CRM software is the best fit for your real estate business. Here's a brief snapshot of the differences between HubSpot and Pipedrive:
|Customer service management||
Before defining real estate CRM management, it's important to get a brief lowdown of what CRM is and its functions.
Gartner defines CRM as a "business strategy that optimizes revenue and profitability while promoting customer satisfaction and loyalty. CRM technologies enable strategy, and identify and manage customer relationships, in person or virtually. CRM software provides functionality to companies in four segments: sales, marketing, customer service and digital commerce."
Based on the definition above, CRM is the core of real estate management software as it specializes in managing key functions - sales, marketing, and customers operations of real estate. The software helps real estate managers focus on:
These and other functions of real estate CRM management are discussed in detail below by comparing HubSpot and Pipedrive.
Before we delve into a head-to-head comparison of the two software solutions, as a real estate manager do you often wonder:
These are some of the questions that we'll tackle in the next sections.
Since a majority of home buyers are taking advantage of digital media, it's important that your real estate business also shifts to real estate CRM software to convert more sales leads.
If you are still stuck with managing sales and marketing leads through the old approach (MS Outlook, Excel, Word documents or a stand-alone property management software), here are some benefits that you should consider before implementing real estate CRM software:
Real estate CRM software stores store personal contact information of leads and customers, which helps you track them in real-time on social media and through email marketing campaigns regarding special discount offers for home sales.
The software helps analyze the behavior of your leads more clearly by monitoring the websites that they frequently visit based on cookies stored on their web browser that integrate with the real estate CRM software, which can help you run targeted affiliate marketing for specific leads. By tracking lead information in real time you can custom design your marketing campaigns for leads who want to purchase property in a particular area.
With real estate CRM software, your sales and marketing reps don't have to enter lead or customer data manually as all entries are stored automatically when your leads or customers fill online forms during your marketing and sales campaigns.
Moreover, information is stored in cloud storage that is directly linked with your real estate CRM software, which helps in managing client data, automates sales and marketing workflows, and tracks interactions between your reps and customers. Automation of these tasks helps to increase your real estates business efficiency as it helps your property sales and closure agents to close more deals.
Real estate CRM management software can help you measure if you have met your property sales target based on month, quarter, or yearly. Just select the date range, area, sales, and marketing data from the software's data interface and it will display the desired information in visual graphs or customized charts so that you can measure the effectiveness of your sales and marketing campaigns.
Moreover, the software generates customized reports that you can always download to share with sales and marketing reps to help them understand the effectiveness of their marketing and sales campaigns.
These are just some of the benefits that you can gain from implementing real estate CRM management software in your business. If you are curious to know which software would be a better fit for your business, then check out our head-to-head comparison of Hubspot and Pipedrive based on the key areas of sales and customer management.
HubSpot CRM helps your sales team transition from a basic sales management setup of spreadsheets, emails, or multiple sales tool to a automated standalone sales platform. With sales management automation your real estate sales team can close more deals and enter less data. Moreover, the software automatically tracks interaction with leads and displays all leads data on a single dashboard that is visible to all members in your sales team.
Source: HubSpot CRM Free. The image above is a screenshot of the Deals tab of the software which helps sales reps visualize their sales inventory.
Some of the key features of HubSpot CRM for sales are listed as follows:
Pipedrive enables sales reps to master key sales metrics such as conversion rate and other sales charts through visual charts and reports. The software also lets your sales team take more control of sales management life cycle by monitoring sales gain and loss from a single sales dashboard. Sales goals that are not met in a particular period are automatically adjusted in the next sales cycle, which helps your sales team focus more on getting leads rather that data entry.Source: GetApp's Pipedrive overview. The image above is a screenshot of Pipedrive's sales dashboard.
Some of the key features of Pipedrive for sales are listed as follows:
HubSpot's marketing module and Pipedrive's integration with Drip and MailChimp can help you boost your real estate CRM by providing access to more leads who are keen on buying property. Marketing integrations help you broaden the scope of CRM software just in case you want to focus more out of sales and customer management to acquire a better customer base.
Based on the comparative analyses of HubSpot vs. Pipedrive, you might have some idea by now on which CRM function you would want to use these software for your real estate business. If you are looking for dedicated CRM features for managing sales go for Pipedrive. Otherwise HubSpot would be a good alternative for marketing and customer services for your real estate CRM. Here are some handy GetApp resources that you can use to gain more information on real estate CRM software: