Collaboration Articles

Interview With Ilan Abehassera, CEO of

by Christophe Primault
Published on 6 July 2010

2450-2861356057We asked Ilan Abehassera, Produteev's CEO, a few questions about his company and his view of the markets they serve.

GETAPP: Who are you are and what is your role in the company?

ABEHASSERA: I am a French Entrepreneur living in New York since 2004. I've studied Business in France, then moved to New York and worked for several start-ups there. After 3 years in the Internet and Mobile, I figured there was a need for a better, more simple and connected Task Management application. I've raised some seed funding and started

GETAPP: Can you briefly present your management team?

ABEHASSERA: Aric Lasry is my co-founder and CTO, brilliant Engineer from France. Stephane Krzywoglowy is our Product Manager, originally from Bouygues Telecom and Vivendi Mobile, and Thomas Bonnin is our iPhone and Mac developer, former free-lancer and very experimented iPhone developer.

GETAPP: Are you a cloud or a Software-as-a-Service (SaaS) company?


GETAPP: How do you use and promote usage of cloud computing?

ABEHASSERA: As far as we are concerned, your tasks need to be on the Cloud. So we host your tasks on the Cloud, and distribute them across various clients: Web app, iPhone app, Gmail Gadget, Google Calendar, and more soon… That wouldn't be doable without a Cloud infrastructure.

GETAPP: What are the points of difference of your solutions?

ABEHASSERA: Simple to use. Accessible to anyone who wants to better organize himself or his whole team. More connected to your daily communication tools : iPhone, Email, IM, Google Calendar… Very limited learning curve.

GETAPP: How would you like to be evaluated by a prospect?

ABEHASSERA: After a 2-week free trial.

GETAPP: Why do your customers buy from you?

ABEHASSERA: The value proposition is unique. They don't want sophisticated Project Management applications. They want to do simple things and keep track of their actions: create a task, assign a task, set a deadline, create reminders, complete and track tasks.

GETAPP: Can you mention some of your key clients?

ABEHASSERA:, Weizmann Institute of Physics in Israel, Elle Magazine, JagTag… They manage their products using Producteev.

GETAPP: What do you see as the key trend emerging in your industry?

ABEHASSERA: The real trend that we can see in a few industries already is the emergence of Platforms. Building a closed web application is so 1999, now everything on the internet is connected to each other. This trend is coming to the Enterprise with the birth of Productivity Platforms.

GETAPP: What's the is THE most important message you feel you should get across to someone considering buying your solutions?

ABEHASSERA: There's DropBox for Files Sharing and Hosting in the Cloud. There's Evernote for Note Taking across platform. Now there's Producteev for your Tasks.

GETAPP: Thanks for your time, Ilan.


Apps mentioned in this article