IT Management Articles

Interview With Steven Willmott, Co-Founder & CEO of 3scale

by Christophe Primault
Published on 1 November 2010

01 November 2010 - We asked Steven Willmott, Co-founder & CEO of 3scale, a few questions about his company and his view of the markets they serve.

Steven Willmott Co-founder & CEO View website ›

Steven Willmott

GETAPP.COM: Who are you and what is your role in the company?

WILLMOTT: Co-founder & CEO.

GETAPP.COM: Can you briefly present your management team?

WILLMOTT: Steven Willmott, CEO and Tech Lead, and Guillaume Balas, CMO, lead 3scale. Steve handles the strategic technical choices of the company and general financial and management issues. Steve was the R&D director of one of the leading European research groups on distributed systems and Artificial Intelligence at the Universitat Politècnica de Catalunya in Barcelona, Spain. He has 10 years of technical experience in Web Services, Semantic Web, network technology and the management of large-scale international R&D teams. He is also an expert advisor to the European Commission's Future Internet Research Infrastructure program. Guillaume handles marketing and sales for 3scale. Guillaume holds an Industrial engineering degree from ENSAM, Paris, France and an MBA from ESADE Business School, Barcelona, Spain. Guillaume has previously had 8 years experience in business development, strategic planning and operations management in the IT and Telecom sectors.

GETAPP.COM: Are you a cloud or a Software-as-a-Service (SaaS) company?

WILLMOTT: 3scale provides an API Management infrastructure as Software as a Service. I think we can say that 3scale is also a Cloud company given that all our servers are hosted on Amazon EC2/SW.

GETAPP.COM: How do you use and promote usage of cloud computing?

WILLMOTT: APIs are becoming a crucial part of cloud computing. Each of our customers that opens an API makes available content and services in the cloud for others to re-use. The effect enables new business models both for providers and consumers of content/services. In addition 3scale infrastructure heavily leverages Amazon EC2 and other cloud providers - allowing us to scale to handle more and more transactions each month.

GETAPP.COM: What are the points of difference of your solutions?

WILLMOTT: 3scale is unique in the marketplace in terms of how flexibly the solution can be integrated with customer systems - our plugin architecture means that the addition of a few lines of code gets the API wired up to all policy management and tracking tools. The approach is also highly scalable since there are no expensive proxy systems required to filter all traffic.

GETAPP.COM: How would you like to be evaluated by a prospect?

WILLMOTT: 3scale's services provide excellent flexibility and cost-effectiveness in the medium and long terms. Our infrastructure handles millions of transactions per day and provides a wide range of control options to turn an API channel into a high value business channel - hence customers would be encouraged to compare the return they will generate by using 3scale from day one and hence being able to focus on their core business rather than associated infrastructure.

GETAPP.COM: Why do your customers buy from you?

WILLMOTT: Customers buy from 3scale for the flexibility, ease of integration and the extremely short time to market we offer them. Integrating 3scale gives them immediate control over their API infrastructure and turns it into a business channel rather than a cost center.

GETAPP.COM: Can you mention some of your key clients?

WILLMOTT: 3scale has customers of all sizes ranging from startups to large corporations and spanning across various sectors such as e-commerce, media, telecomunications. Some names: Skype,, ContextVoice, Infochimps.

GETAPP.COM: What do you see as the key trend emerging in the industry?

WILLMOTT: APIs are becoming the glue of cloud computing. They are the ideal and easiest way to transform Internet into this true collaborative network. As said by John Musser, not having an API in 2010 is like not having a Website in 2001. Well, at 3scale we are convinved that APIs will be widespread in a very near future.

GETAPP.COM: What is THE most important message you feel you should get across to someone considering buying your solutions?

WILLMOTT: 3scale is the the Easiest way to launch, manage and monetize an API. Additionally, 3scale is the only API Management solution provider to have a product specially designed for Start-ups and SMBs.

GETAPP.COM: Thanks for your time, Steven.


Apps mentioned in this article