Marketing Articles

How to Choose Email Marketing Software: A Handy Checklist

by Lauren Maffeo
Published on 8 August 2016

Email doesn't have an awesome reputation. We all get more messages than we can read, and the quest for Inbox Zero can feel like Frodo's quest for the One Ring. So it might surprise you that email remains one of the most successful digital marketing channels. That's why it's so important to choose the right email marketing software for your small business.

Email marketing software checklist

The software you'll choose depends on several factors. If you manage several complex email marketing campaigns at once, you'll need a tool like Oracle Eloqua. If a freemium model is what you need most, MailChimp remains a fan favorite. There's no shortage of email marketing software - which is both a blessing and a curse.

Having such a wide range range of choices can make it tough to choose the best email marketing software for your small business. But before you get analysis paralysis, fear not - our email marketing software checklist will guide you to the right solution:

Email marketing software checklist

You can right-click and download this checklist as a PDF if you'd like a hard copy.

What are some good email marketing software options?

Here are some popular email marketing software tools to check out:

How can I learn more about email marketing software?

Check out the following sources below:

Ready to start shopping?

Visit GetApp's email marketing software catalogue


Apps mentioned in this article