by Stephanie Watson
Published on 12 February 2013
Mad Mimi was started by a couple who wanted to send stylish emails to promote their music company. When they couldn't find an email marketing platform with an interface that worked for them, they started Mad Mimi and kept adding services. The goal was "well-designed, elegant emails" that even Grandma (Mad Mimi herself?) can create.
Building an email for an ad campaign is hard unless you hire a designer or have artistic skills yourself. Figuring out who is opening them, dealing with bounced emails and tracking the results are all complex. A company that simplifies any of it is worth looking at. If they can do it all, it's a winner!
Mad Mimi offers a simple drag-and-drop, WISYWIG interface for designing the emails. They provide the code for a sign-up form on your website. It integrates with a large number of major platforms including Google Analytics, Survey Monkey, Shopify and social media.
Though somewhat newer than many of the email marketing companies, Mad Mimi can proudly point to a number of very big customers including AOL, Seth Godin and Columbia University.
Mad Mimi is known for how easy the graphics tools are. Creating an email with your own artwork and templates, or theirs, is fast and produces eye-catching results quickly. They will store all of your images for free indefinitely. Everything you need to put an opt-in box on your website so people can sign up for your emails is provided.
List management is uncomplicated. All the features are on one page, easy to find. Bounces, unsubscribers and duplicates are handled automatically. You can copy and paste a list of new members. Scheduling follow-up emails is done with a few clicks. You can put together segmented campaigns easily.
You get real-time stats so you know how your campaign is going: who clicked which links and which emails were forwarded. Graphical charts give you the information you want at a glance. You can get an overview of how your campaigns are going by arranging them in a row and checking the stats singly and together.
Their authentication tools make sure your emails get through to your subscribers. Mad Mimi has a good reputation for best practices for bounces and spam control.
The standard system is complete, but they recognize that many companies want special add-ons. The list of options they support is huge, from SalesForce to FreshBooks, to Etsy, to Facebook signup.
This view shows their super-easy interface for designing your email.
The interface makes it easy to track stats.
And users seem to like them a lot!
Mad Mimi has a reputation for ease of use, especially creating good looking emails. They allow you to add just the features you need so you aren't paying for unused extras. They employ the latest technology for security, to see your emails get delivered and to make tracking easy.
Customers rave about their support staff going above and beyond what is expected. It is available via email and chat.
You can sign up for free account without a credit card. It lets you have 2,500 contacts and send up to 12,500 emails in a month. You can switch at any time to a paid subscription. This is monthly and based on the number of contacts. Remember to look ahead and foresee how many emails you will realistically send out per month, and how may contacts you will realistically have before choosing this option to ensure that it fits your budget.
Mad Mimi is simple, yet provides gorgeous design that can't be matched by the other's in the market. Anyone dreading starting an email list and marketing campaign should take a good look at Mad Mimi.
Ratings: ease of use 5/5, features 5/5, value 3/5 and ease of deployment 5/5