by Stephanie Faris
Published on 3 December 2013
Mailjet Review - Real-Time Bulk E-Mail Tool
Bulk e-mail tools have given businesses the ability to reach a large number of customers at once. But it's important that companies choose a tool that will provide details about who read which e-mails when to allow them to properly follow up after the fact. Mailjet goes beyond simple analytics to offer all-inclusive SMTP. This Mailjet review will detail each of the app's features to determine how it differs from other solutions on the market.
Mailjet was founded in 2011 by two industry professionals who saw a need for an easy-to-use cloud-based e-mail tool. Their concept began as a way to mutualize e-mail sending. Soon after discussing their ideas for the first time, Mailjet was formed. In just two years, the company has expanded to a staff of more than 30 and sends millions of e-mails every week for some of the best companies in the world.
With just a small tweak to DNS and SMTP settings, a business can deploy e-mail campaigns of any size without worrying about e-mails being kicked back. These settings will also help a marketer's e-mails from being seen as spam-an ongoing problem for anyone initiating a major e-mail campaign. This functionality is combined with Mailjet's simple-to-use designer and live analytics. As soon as a transactional e-mail campaign is deployed, businesses can immediately begin tracking its success, viewing the number and location of each person who opens each e-mail.
According to Return Path, 20 percent of e-mails never make it to recipients' inboxes. Mailjet improves those numbers by using technology that optimizes sending performance. Using settings provided by Mailjet, users are able to get a dedicated IP. Instead of blindly sending e-mails as directed, Mailjet's software reviews the sender's parameters and the IP reputation and chooses the best IP address available. This increases the chances an e-mail will land in a user's inbox rather than in a neglected spam folder or, worse, in your inbox as "return to sender."
Because Mailjet delivers transactional e-mails immediately, requests for password resets aren't delayed, ensuring businesses can provide the best customer service possible. Mailjet also automatically blocks e-mail addresses that are creating bounces regularly and receiving spam complaints. Mailjet also includes plug-ins for a variety of business solutions, including Dotclear, Drupal, Joomla, WordPress, and SPIP. Because it is a scalable solution, Mailjet can grow with businesses as they grow, only charging them for the number of e-mails they send each month.
To get started with Mailjet's all-in-one solution to send transactional and marketing emails, businesses need to follow Mailjet's instructions for adjusting their account settings.
The DNS and SMTP settings now reflect the username and password so emails can be sent directly from the code.
SMTP set up
Once this is complete, a user can accept a whole domain to send emails and have a view of exactly which e-mail addresses are sending with Mailjet.
Through the SPF and DKIM easy-configuration dashboard, businesses will be able to confirm Mailjet has set the system up to optimize deliverability.
Users receive Mailjet's reports to show the success of their campaigns from month to month.
To create a new e-mail, users will begin at their dashboard.
Mailjet walks you through each step of creating your e-mail campaign, starting with a screen that asks for a title and subject for the e-mail you'll be sending.
You'll also have immediate access to reporting on your campaign. Businesses and marketers can access statistics on how many e-mails were read, the regions where campaigns were most effective, and more.
Mailjet provides support through a searchable knowledge base. Users can also open a ticket which will generate a response by phone if necessary.
A free plan gives users up to 6,000 e-mails per month or 200 per day. To send more e-mails, users can upgrade to plans that start at $7.49 per month and go up to $799 per month. The $7.49 monthly plan includes up to 30,000 per month.
For businesses interested in a way to create and manage e-mail campaigns for free and then have the possibility to scale at an affordable price, Mailjet is very appealing solution. Once the app is set up, e-mail campaigns will have a better chance at deliverability, since server settings prevent e-mails from being viewed as spam.
Ratings: ease of use 4/5, features 4/5, value 5/5