Email Management Articles Review – Improve Your Email Workflow

Published on 3 October 2013

Nearly everyone is looking to work smarter and faster these days, and one of the most effective ways to do that is by automating as many business processes as possible. is a web-based tool that automatically processes incoming emails and converts the information from those messages into structured data. This data can then be downloaded as spreadsheets or sent to other web services.

In this review, I will evaluate the benefits of using a tool like and rate the application's primary features based on factors like ease-of-use, efficiency, and innovation. My goal for reviewing the application is to determine whether using can truly save business people time and money.


About is a web-application that freelancers, nonprofits, public administrators, and businesses of all sizes can use to automate their email workflows. pulls data like leads, contact details, and tracking numbers from any recurring emails in a user's inbox. Order receipts, emails from web forms, and sales leads are just a few of the many types of messages that can collect when extracting data. This data is then processed and stored as Excel and CSV files. Businesses can also connect to their customer relationship management (CRM) platforms, or they can send their data directly using custom scripts with JSON or XML webhooks.

By defining parsing rules for each data field they want to extract information from, and refining that data with filters, businesses can replace what would otherwise be a manual routine with a completely automated process. This speeds up the email workflow and decreases the chance for human error when manually entering critical business information.

Main Functionality of's flexible architecture makes it possible for users to set up their own unique parsing rules, depending on their reasons for using the platform and the specific types of data they're planning to extract.

New users simply route their emails to and define their own data extraction rules. To define a new parsing rule, users need to select a data source (like the subject, body, attachment, sender, or receiver) and then create a series of filters to refine that data. Companies can automatically extract tracking numbers, leads, or any other type of hidden data from inside their incoming emails, eliminating the need for lower-level employees to manually copy/paste this information into a spreadsheet or CRM platform.

Benefits of Using

Companies that use can improve email workflows and increase office-wide efficiencies by automating a process that was formerly done by hand.'s flexible integration and quick setup-and lack of desktop installation-ensure that the system itself can work for any company, regardless of size.

One example of a business that could greatly benefit from using could be a sales office that frequently receives leads from an online web form. Rather than manually entering the email addresses captured from these forms into an Excel document or a cloud-based CRM system, users are able to mine the data from those incoming messages automatically. can be set up to extract the name and email address from each message that comes in through a company's web form, and then convert that information into structured data. This data can be pushed directly into an Excel spreadsheet, which salespeople can refer to when contacting potential leads.

The Basics: What Does the Interface Look Like?

The first step in using is to set up a few data parsing rules. Each parsing rule consists of a data source and a set of filters to refine that data. Users can edit their parsing rules at any time.

The data that a user collects can be sent to a specific URL with webhooks. Users also have the option to download "dispatchers" in the file format of their choosing.

Companies can see how well is working when they view the dashboard, which lists the total number of emails that have been parsed, along with the number of parsing rules, data points, and dispatchers. This information is also laid out in a visual line chart.

Support Information provides users with both online support and telephone support. Upgrading to Business and Enterprise plans allows users to take advantage of priority customer support. Email support is available to all users.

Pricing Information

Four monthly subscription plans are available for users with varying needs. Individual users (like freelancers) can take advantage of a's Private plan for $14 per month, while SMBs can sign up for the Small Business plan for $39 per month. Larger businesses may want to opt for the Business plan, which costs $89 per month. Companies that expect to process more than 4,800 emails per month can contact directly for custom pricing information. also offers pay-as-you-go pricing, starting at $24 to parse 600 emails.

The Bottom Line

Companies that are looking to streamline operations and eliminate inefficiencies would be smart to check out Although is ideal for businesses that process emails on a continual basis, the platform's pay-as-you-go pricing option is also makes this a viable option for people looking for ways to process individual batches of emails.'s flexibility, as well as its many integration options, makes this an application that businesses of all sizes would be smart to check out.

Ratings: ease of use 5/5, features 5/5, value 5/5

Apps mentioned in this article
  • · Email Parser
  • · Email Data Extraction
  • · Email attachment processing
  • · Lead extraction
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