by Stephanie Watson
Published on 21 February 2013
Salon owners are experts in hair color, pedicures, and makeup application. They don't have time to become booking software experts too.
Trust me, I know this because my mother was a cosmetologist, and so are several of my friends. I'm a beauty school dropout. As cosmetologists, we just want to do hair and service our clients. We don't really want to learn about software.
SalonBooker says they can take over the technical muddle of handling booking and virtually all aspects of your business. Let's investigate with this SalonBooker review.
The day of receptionists handling walk-ins and scheduling appointments over the phone is over. Customers now expect to book appointments online and on their mobile devices, whenever and wherever the mood strikes them. That means an online presence is necessary to stay competitive.
Creating a website from scratch that allows users to book appointments, pre-pay with credit cards, and print gift certificates is complicated. The cost in time, energy, and money is more than a salon owner can handle. Plugging in a ready-made online booking and salon management software is a sensible and cost-effective alternative.
SalonBooker provides an online software tool that handles booking, payment, retail product sales, and personalized gift certificates. It also gives you a complete picture of each customer's history and preferences.
As one customer said, "Implementing SalonBooker was the best decision I ever made for my business, bar none." This salon owner used to manage everything with a cash register and an Excel spreadsheet. With SalonBooker, he can check inventory, monitor employee output, adjust prices with a click, compute commissions, look up outstanding gift certificates, and export everything to Quickbooks.
SalonBooker handles everything. Your customers can book any time, anywhere from any computer or mobile device. You get a complete, up-to-the-minute view of how many appointments are scheduled, when and with whom. You can instantly confirm by email and send automatic reminders. It links all of your resources together to avoid overbooking.
Customer Relation Management is the heart of the software. You can check the history of any customer, update likes and dislikes, and see what they have purchased. Not only does this make it easier to upsell and cross-sell, it also lets each customer feel like you know them personally. That connection is what keeps them coming back.
You can sell your own products online, including gift certificates, with an online store that has the look and feel of your own website. At the salon itself, SalonBooker is a point of sale system that links with your credit card processor. Everything is handled by SalonBooker. Managing inventory and calculating commissions and taxes are a snap.
Monitor your business with custom reports on everything from sales and appointments to customers and products. With all of the data available, you can make informed decisions in real time.
See a detailed schedule of appointments at a glance.
Customer profiles capture everything: staff preferences, notes, billing information, photos, referrals, and purchase history at your salon.
Your Shop Online page matches look and feel of your salon's website.
Personalized gift certificates are a big profit center and marketing tool for salons. SalonBooker makes it easy
Monitor your business with one-click reports.
SalonBooker is a comprehensive software package. It covers booking appointments, scheduling, inventory, point of sale, eCommerce, employee management, and reporting. You and your customers can access its features from any mobile device or computer. It handles small, medium, and multi-location businesses.
It's a web-based platform, and that's one of the best things about it. But web-based software has its problems too. If your internet connection goes down, you won't have access to the software. It is not available as a downloadable package. However, SalonBooker has 99% system uptime and around-the-clock support. You can talk to the customer service team through phone, email, live chat, and scheduled online learning sessions. If you want to find the answers yourself, you can watch training videos, search the FAQs, and read user manuals. One customer said, "Anytime I call with a question, I am amazed how quickly someone picks up! They are right there for me every time."
SalonBooker has four pricing levels, each with a setup fee and monthly subscription. All include appointment book, point of sale, eCommerce, and staff and payroll management. Larger salons and franchises looking for more extensive features and custom development pay higher fees.
If you're daunted by the idea of setting up online booking, check out SalonBooker. It is comprehensive, with features for managing all aspects of your salon. Support is thorough and quick.
Ratings: ease of use 5/5, features 5/5, value 4/5 and ease of deployment 4/5