Business Intelligence & Analytics Articles

Three Must-Have Small Business Apps for Your Smartphone This Holiday Season

by Todd Spear
Published on 1 December 2014

phabA new iPhone 6 Plus or Samsung Galaxy Note 4 is probably on your wish list, or the list of someone in your life. And while teenagers love them to take selfies, you'll love them for how helpful their small business apps can be for your business?

Have thought about how handy a smartphone can be during the fast-paced holiday season? From the convenience of having all your apps in your pocket, freeing you up to stay mobile, while keeping your business up and running.

Let's take a closer look at three of the most up-to-date mobile apps that have been recently revamped with the smartphone in mind.

Deftly Handling Email On-the-Go with MailChimp

In response to user feedback indicating problems on the curvacious LG G Flex, the MailChimp team has updated its mobile version to hammer out the best email marketing tool for mobile users.

Now, happily within reach of your fingertips, using your smartphone and MailChimp, you can not only manage your campaigns, but you can create them! That puts the full spectrum of email marketing functionality at your disposal, no matter where you go.

Although it's great that MailChimp Mobile can launch a campaign, let's be honest: the real advantage here is the ability to respond in a personalized way when a prospective customer responds to one of your email marketing messages. MailChimp keeps you up to date while your on the move, allowing you to respond accordingly. And that can make all the difference when it comes to scooping up holiday business, rather than missing out on opportunities.

With its most recent update having hit on November 18, MailChimp is ready for your smartphone. That means you can make the most of every opportunity that arises from your email efforts.

Features of MailChimp:

  • Build mail lists
  • Custom forms
  • Facebook Integration
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • Custom HTML integrations
  • Social media plugins
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base

Staying On Top of Your Books With FreshBooks

freshbooks.com_01Also recently updated for both iOS and Android devices is FreshBooks accounting software. FreshBooks lets you get a lot done, all from your smartphone. And that includes creating invoices and snapping pictures of receipts, even when you're busy being the hero, scouting out Christmas presents while keeping an eye on your business.

Interestingly, FreshBooks boasts integration with MailChimp, which creates a fluid workflow on your smartphone. For example, you could create mailing lists based on FreshBooks clients and use that list to launch targeted campaigns designed to generate repeat business. And there's no better way to track such a campaign than by seeing the payments populate your accounting app.

As a standalone mobile accounting app, FreshBooks shines, especially if your holiday plans happen to include travel. Because it works in the cloud, FreshBooks goes wherever you go, letting you pay the bills, and issue billings with equal efficiency.You can also track time and check-in on projects with FreshBooks.

Features of FreshBooks:

  • Online Invoicing
  • Time Tracking
  • Recurring Invoices & Auto Payment
  • Team Timesheets
  • Late Payment Reminders
  • Expense Tracking
  • Accounting Reports & Taxes
  • Automatic Expense Import
  • Mobile Apps
  • Attach receipts (PDF or Image) ## Become a Roaming Help Desk with the Help of Freshdesk

freshdeskAnother mobile business application that has seen a recent update is Freshdesk, which happens to be an aptly-named app that integrates seamlessly with the other two apps on this list.

Let's face it: when you run a small business, you are often the boss, the accountant, the sales team, and the help desk all in one person. And, to put it plainly, all those aspects of your business have to move with you. And that means you need all the customer resources you get at your desk, right at hand on your smartphone.

Freshdesk is just such a solution. Freshdesk brings multi-channel customer support to your smartphone - including voice, email, and social media channels.

With Freshdesk as your help desk software of choice, your customers interact with a self-service portal, which can handle most of the work for you. But when things escalate, you need to know about it so you can tackle the problem and retain the customer. Freshdesk even puts its wealth of reporting capabilities on your smartphone screen, so you can keep a finger on the pulse of your business.

With its MailChimp integration, you can access email contacts from campaigns, and check stats on activities that customers have interacted with in email. With the FreshBooks integration, you get invoice and payment tracking from your mobile device.

Features of FreshDesk:

  • Simple, fast setup.
  • Multi-channel support - email, phone, chat, social and more
  • Self service portal to help your customers help themselves
  • Community portal to engage your biggest fans
  • Multiproduct support for your global company
  • Multi-language & multi-time zone support
  • Integration with Google Apps, Salesforce, SugarCRM
  • Surveys to measure customer satisfaction
  • Smart automation to save time
  • Integrated game mechanics to motivate your agents
  • Insights and powerful reports about your help desk YouTube Preview Image ## Did You Know Your Smartphone Could Do All That?

There's more to your smartphone than watching high-definition videos and playing the latest games! Smartphones, with the help of mobile small business apps like those on this list, are poised to become an essential tool for small business owners. It's time to take full advantage of all that screen real estate!

With an email marketing app, an accounting application, and help desk software working together in concert, your business goes where you go, and no customer need is left unmet. Add-in a mobile analytics app and you'll have a total picture of your business on-demand at any time.

If you need other solutions, check out GetApp's regularly updated list of all the latest mobile business apps for your smartphone.


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