Website & eCommerce Articles

Social Media for eCommerce: Capture Customers Without Cat Pics

by Rhiân Davies
Published on 25 November 2016

social media and ecommerce

These days, getting your voice heard on social media is up there with solving a rubix cube - hard to do, but very rewarding when achieved. Businesses have to battle with the tide of cat pictures, memes, and viral videos in order to use social media for eCommerce purposes - to reach potential customers and grow their sales. Not an easy feat.

In fact, almost half of digital marketers admit that while using social media is highly effective, it's also one of the most difficult lead generation methods.

That said, with over two-thirds of people admitting that what and how a company posts on social media influences their purchases, and research from Gartner showing that marketers believe that social media is the second most effective tactic for awareness and advocacy, businesses need to upgrade their social media practices in order to fulfill their eCommerce potential.

To help with this, I've put together a list of five apps that can help your eCommerce business stand out, attract customers, and build customer loyalty on social media.


Agorapulse is a social media manager with a ton of features to help leverage social media for eCommerce stores. With the ability to see all of your social media channels on one dashboard and unique inboxes for each account, it's easy to keep on top of the social conversations you might be having.

Additionally, Agorapulse has the functionality to allow you to see any previous conversations you've had with users, which provides for a highly personalized and contextualized response. For example, if there's been an issue with a product and a customer reaches out to you on social media, you can easily keep track of the resolution.

Not only can you identify people who engage with your content the most (important for customer-brand loyalty), Agorapulse also lets you see and comment on Facebook dark posts - targeted posts that won't show up on a brand's newsfeed - which can often obscure comments and interactions from a customer.

Add all this to the ability to benchmark your store against competitors via a heatmap, multiple quiz and contest apps, and a great reporting function, it's easy to see why one GetApp reviewer says, "the UX of Agorapluse compared to the tools I've used before really streamlines the process of monitoring and engaging with social followers. I'm a solo founder so every minute saved can be used for other tasks".

agorapulse campaign statistics

Pricing: Starting at $49

Free Trial? Yes

Zoho Social

Zoho Social is another social media tool that can help you grow your eCommerce business, which is fully integrable with Zoho's project planning, CRM, SalesIQ, and campaigns software, for a seamless user experience.

Zoho Social's Brand Health Dashboard allows you to see how your store is performing through displaying key measurables such as total audience, engagement, and number of 'stories' created. This complements its Smart Q, which is an algorithm designed to automatically suggest optimum posting times based on your followers' engagement.

Furthermore, Zoho Social can help you monitor keywords, mentions, and users, and with its 'Collaborate' function you can easily communicate with the rest of your team about posts, new ideas, or who should respond, and how, to mentions.

Zoho Social is popular among GetApp users, with a 4.6/5 star rating, and one GetApp reviewer commenting, "It took me about 10 minutes to get all my social media sites up and running and connected to Zoho Social. The interface is clean and easy to use. The stats and reports are exactly what I want to know. Best of all it keeps all my social media in one place."

zoho social share

Pricing: From $10.00/month

Free Trial? Yes


As giveaways and contests become increasingly popular (and successful!) at generating leads, and growing your traffic and social media following, enter GroSocial, with its myriad of contest and competition design capabilities.

GroSocial is especially helpful for businesses that don't have a dedicated designer onboard, with its easy-to-use suite of drag and drop tools to help you create social media contests, competitions, and widgets. It also offers a Facebook and Twitter page design management function to beautify your social media accounts.

GroSocial's monitoring and analytics function also helps you determine which campaigns are working, which provides insight and inspiration for future campaigns.

grosocial launchpad

Pricing: From $29.95/month

Free Trial? Yes


BuzzSumo is a social media analytics tool with a difference; not only does it monitor social media, but its advanced social search engine tells you who is sharing and interacting with your content and on which medium. It also shows your backlinks, and identifies the most shared content for any given topic.

This social listening tool can also help you monitor the success of your competitors, identify popular keywords, and identify influencers in your sector, which can help with networking and collaboration. One GetApp reviewer says BuzzSumo is, "Really so useful that it's like cheating".

buzzsumo shares

Pricing: From $79.00/month

Free Trial? Yes


OneAll is a tool that allows website visitors to sign in using their login details from social networking sites. The social login app means users can sign in from more than 30 social networking sites without having to create an additional user account, and helps you to align social media and your eCommerce store more closely.

Users are also able to connect their social media profiles to their account on your store, which enables you to collect data such as gender and age. Social sharing buttons allow users to share purchases and reviews they've made to their own social networks. OneAll also provides analytics, helping you to gain insight into your customers' behaviour, and track trends such as returning visitors to your website or online store.

oneall interface dashboard

Pricing: Freemium and from $8/month

What are the best social media and eCommerce practices?

We'd love to know what methods you employ to get the best out of social media for your eCommerce business, whether it be software or strategy related. Leave us a comment below, leave a review of any social media marketing software you've used for eCommerce, or tweet me @GetApp_Rhian.


Apps mentioned in this article