Customer Management Articles

King Kong-Tacts: The Best MailChimp CRM Integrations

by Suzie Blaszkiewicz
Published on 21 June 2017

Many CRMs have an integration with MailChimp, but not every integration is worth its weight in bananas. As one of the most popular email marketing solutions for businesses both big and small, having a functional and seamless integration between MailChimp and your CRM can make the difference between a successful marketing campaign, and one that'll trip you up faster than a banana peel.

With a MailChimp CRM integration, you can:

  • Export CRM contacts into MailChimp to create and manage mailing lists
  • Have a two-way sync when updating contacts in MailChimp or your CRM
  • Get a detailed history of which contacts received which MailChimp campaigns
  • Schedule emails accordingly based on communication history.

If you're looking for a CRM to organize your contacts while making the most of your MailChimp marketing campaigns, we've peeled through user reviews on GetApp to see which integrations users like best.

With the following 5 MailChimp CRM integrations, you'll be able to avoid email marketing slip-ups and stay on top of your contacts in your CRM.

Nutshell CRM

Nutshell is a sales-focused CRM specifically targeted for small business. With integrations for G Suite, Outlook, and of course, MailChimp, it's a good option for small businesses who are already using big name products and are looking to better organize their pipeline. With the MailChimp integration, you can track customer communications and export contacts into MailChimp lists, as well as send leads to MailChimp templates for autoresponder functionality.

Key features of Nutshell include:

  • Lead management
  • Automated sales workflows
  • Email capture
  • Report generation
  • Click-to-call dialing.

What users said:

"Have been looking for a CRM solution for a while, probably looked at them all. We were looking for easy use and good reminders for follow ups that could also integrate with our MailChimp account. Nutshell has been great, set-up was easy and the learning curve was quick, it has really helped us keep on top of new and existing accounts."

Insightly

Insightly is a popular CRM solution known for its dual functionality as a project management solution. The Insightly MailChimp integration lets you send individual emails or larger campaigns through importing and exporting features for syncing data from lists, segments, and contacts. If you've got an upgraded Insightly plan, you can configure the integration to schedule contacts to be automatically added to Insightly on a regular basis.

Key features of Insightly include:

  • Calendar sync with Google
  • Email templates
  • Project and task management
  • Document storage
  • Reporting and statistics.

What users said:

"I run a small consulting firm in Washington, DC that handles general management, communications and event services for nonprofit clients. I use every CRM imaginable for my clients […] but when looking for a CRM for my own small business, Insightly has it covered. It's a month to month service that integrates with both QuickBooks and MailChimp - two of my most used apps - and allows me the space to cultivate a small business customer list with all the convenience of more expensive and comprehensive tools."

ProsperWorks CRM

Prosperworks is another CRM that heavily integrates with Gmail and Google's G Suite, even getting a recommendation from Google as a CRM that works well with its suite of business apps. Its MailChimp integration is a standout among users too, with the ability to add or remove contacts from mailing lists directly from ProsperWorks, as well as giving visibility into the best time to schedule emails based on previous activity.

Key features of ProsperWorks include:

  • Deep integration with G Suite
  • Visual pipeline management
  • Dashboards and reports
  • Customizable layout
  • VOIP calling.

What users said:

"I'm very very glad Google pushed ProsperWorks when signing up for Google Business Apps. The seamless integration with Gmail is amazing. Reminders on emails. Tasks. Pulling contacts all from Gmail. Zapier + MailChimp + ProsperWorks is gold."

Less Annoying CRM

As its name suggests, Less Annoying CRM (LACRM) aims to provide salespeople with less headaches when it comes to managing their sales pipeline. The Less Annoying CRM and MailChimp integration syncs groups and lists across platforms, as well as syncing changes to contact details from MailChimp to LACRM. All campaigns sent from MailChimp will also be logged in LACRM for better tracking of communication history.

Key features of Less Annoying CRM:

  • Contact management
  • Pipeline reporting
  • Calendars and tasks
  • Customization
  • Lead prioritization.

What users said:

"The LACRM intro videos made the tool very easy to use from day one. This CRM provides everything a business needs to keep track of prospects and customers, as well as the ability to customize pipelines and contact groups, etc. They also have the BEST customer service team I have ever dealt with. We integrated LACRM with MailChimp and are now able to send professional emails to our contacts on a regular basis. Terrific value for the money!"

Capsule

Capsule is a CRM system known by its users for its simplicity and ease of use. With its MailChimp integration, users are able to export groups of contacts from Capsule to MailChimp to create a mailing list, add individual contacts from Capsule to specific lists in MailChimp, as well as remove those contacts from MailChimp lists via Capsule.

Key features of Capsule include:

  • Contact management with social media profiles
  • Full text search
  • Task management
  • File attachment
  • History tracking.

What users said:

"Capsule does everything a CRM should: - All of your organisation and contact information in one place - Heaps of available integrations including MailChimp and Xero - Mobile app for capturing new leads - Customisable opportunity management - Customisable case (ticket) management - Email integration makes tracking email correspondence easy - Custom fields allow you to update your."

If you're using MailChimp and want to organize your contacts better with your CRM, using a software that integrates well is the best way to do it.

If you're looking for more options, check out some other MailChimp CRM integrations.


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