by Todd Spear
Published on 12 August 2014
The key to getting inside the heads of your customers is, of course, mobile and Web analytics. It nearly goes without saying that you know something about the big names is the analytics game, chiefly Google Analytics. Those names may be the most immediately identifiable, but theirs is certainly not the only game in town. In fact, a wealth of analytics options abound, offering different features and areas of focus to fit different kinds of businesses.
If you're not quite happy with Google Analytics (lets face it, who is?), then the web and mobile analytics apps that make up this list are worth considering. Let's take a look at the cream of the crop when it comes to Web and mobile analytics app alternatives to Google Analytics.
Decibel Insight's awesomeness comes down to two words: heat map.
Nothing gets right to the heart of on-page analytics like a visual heat map of what parts of your content are hot and what parts are not. By representing the most viewed and acted-upon areas of a given page with a heat map, Decibel Insight puts the science of Web and mobile analytics to work in a way that few of the apps can.
Using the info you glean from Decibel Insight, you can make solid decisions about changing, moving or removing content for better click through and conversion rates, as the case may be.
Decibel Insight offers a free trial and works on your Web browser, as well as iOS, Android and Windows smartphones.
BIME has a cool name. At first glance, you might not be able to decide if it rhymes with the word "time" or if it's a play on the words "buy me" - which is what your customers will be doing at your website, once you've switched from Google Analytics to BIME.
Of course, we know what BIME is really all about: business intelligence (BI). Recently, BIME has been making waves in the industry, even earning recognition via the Gartner Cool Vendors in PaaS [Platform as a Service] for 2014 Awards.
BIME is also a partner to Google, providing cloud-based BI to the online giant since 2009. So if you're looking to get the Web and mobile analytics tool that backs the biggest name in the business, BIME is the solution for you.
BIME has a wealth of great visualization tools which give you a clear picture of what's working (and not working) on your webpages. Its beautiful charts and graphs make staring at what could be termed "boring" analytics more interesting, interactive and, as such, more enjoyable.
BIME works in your Web browser and it's mobile ready for your iOS, Android, or Windows phone. A 14-day free trial is available.
Evergage is a "secret weapon" that helps create personalized online experiences for millions of Web users (potentially including you!).
If you would like to bring the level of personalization of sites like Rue La La and Wayfair to your customers, then your secret weapon should be theirs, Evergage.
Evergage helps you know your visitors and reach-out to them in a timely manner as they engage with your business through its webpages. Evergage helps you assess customer interest with behavioral analysis, allowing you to better position and time marketing messages meant to pique customers' interest.
Ever wonder how HubSpot provides such awesome real-time engagement? The answer is Evergage.
Evergage runs in your Web browser. Evergage offers a variety of subscriptions to meet various business needs.
Roambi Analytics should rightly be preceded by a trumpet blare because its focus is squarely on the future: mobile.
If you're tired of the oh-so boring views in Google Analytics, Roambi takes the visualization of site visitor data to a whole new level, placing it in vivid colors right on your mobile or tablet. Roambi is novel in its mobile-first approach, letting you and your team take site data with you wherever you happen to "roam."
Since it's literally made for mobile devices, Roambi is the most forward-thinking app on this list of alternatives to Google Analytics.
Roambi Analytics works on iOS and Android devices. A free trial is available.
ClickTale, as its name implies, tells the tale of those who visit your website. What do they love? What do they hate? What makes them bounce?
ClickTale takes analysis of page visits to a whole new level, facilitating not only detailed attention heat maps, but even going as far creating videos that show user behavior on pages, right down to mouse movements.
Come to think of it, it's kinda voyeuristic! You'll probably never look at a webpage the same way again, once you've used it. But if the nitty-gritty of your content's effectiveness is what you're after, there's no two ways around it: ClickTale offers features that no other alternative to Google Analytics does.
ClickTale works in your Web-browser. A freemium option is available.
KISSmetrics is more than just a great marketing blog, the company happens to provide one of the best online analytics solutions around.
KISSmetrics focuses on personalization, but it's real strength lies in relating visitor actions to key performance metrics. The idea is that, by aligning content with desired actions (like following calls to action), you can improve your business. All of KISSmetrics Web-based measurements are made with "metrics" in mind.
KISSmetrics is Web-based and the company offers a 14-day free trial.
There's a world of Web and mobile analytics apps out there. If you've never tried anything besides Google Analytics, you may just find yourself happier with one of the apps on our list.
If the right app for your unique needs isn't here, check out our regularly updated list of Web and mobile analytics apps on the GetApp website.