Website & eCommerce Articles

Tips for Building and Marketing Your eCommerce Business

by Diana Berryman
Published on 8 August 2014

ecommerce

eCommerce is BIG business. The high street is still alive and kicking (but for how long?). eCommerce is becoming huge and no wonder. Selling from home with fewer overheads to pay is a win-win for the seller. Browsing your fave shops in the comfort of your own home, wearing your PJs is just perfect for consumers.

Some may say there is nothing quite like sauntering around your favorite high street shops and stopping for coffee and lunch makes the shopping experience. For the fundamentally bone idle (like me) the appeal of not having to wash your hair to go out, or traipse around for hours in crowded shops is just too irresistible!

So how do you get folks to visit your awesome shop? Just having a shiny new eCommerce site isn't enough on its own. Using a full-package marketing automation service for your eCommerce biz could be the way to go…

Infusionsoft

Infusionsoft is a one-stop-shop for sales and marketing, designed specifically for small businesses. Get all your jobs done with one simple-to-use tool for better productivity and time-management.

These are some of the perks:

  • A fabulous CRM to keep on top of your customer information.
  • Marketing tools for email, social media and offline channels.
  • ECommerce tools including storefronts and billing.
  • Automation for lead nurturing, sales and marketing.

There is no need to use separate platforms for your sales, marketing and eCommerce any longer. Use Infusionsoft to combine all of these essentials. With fully integrated marketing and eCommerce tools you will never miss a lead or a sale again. Letting folks know about your great products just could not be easier. Have the best of both worlds with one software platform to generate leads, create your eCommerce site, make sales, manage your customers, marketing your business and using the great automation tools to do it all!

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With the recent news that Magneto will be discontinuing two of its major eCommerce programs for SMBs in February 2015, it has been a stressful time for many eCommerce companies who now need to find new platforms. Finding the right one for your established business or a new one for your new eCommerce business is a tricky job indeed. Comparing two or more eCommerce apps side by side can clarify things. We hope to be able to help with your decisions by walking you through these great alternatives.

Shopify

Shopify is probably the best known eCommerce app, it gives you all the tools you will need to create your beautiful store. A great benefit of a big company like Shopify is that you get unlimited bandwidth in all the available packages. There is also a mobile commerce function allowing you to manage your shop with an iphone.

Some more great benefits are:

  • Quick to set up
  • More than 100 customizable templates
  • More than 65 ways to pay (including Paypal)
  • Promotion creation
  • Analytics
  • iPhone app

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NetSuite SuiteCommerce

NetSuite SuiteCommerce is a cloud based system to help eCommerce businesses to manage their stores all in one easy platform. It has a huge capacity, so is perfect for any size business from small to large enterprises, manufacturers and distributors. Build your store and manage your inventory and accounting from this great app.

More reasons to use NetSuite SuiteCommerce are:

  • Manage multiple stores on one app
  • Multi currency and country options
  • Real-time inventory
  • Email and marketing automation
  • Analytics
  • iPhone, Android and web app.

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LightSpeed

LightSpeed bills itself as a point-of-sale system but it is actually much more than that. It allows you to build multiple stores, each with their own inventories. You can process transactions, check inventory and sync all of your stores. There is also a pro version designed specifically for Mac and iOS. With great analytics, you won't miss a trick!

More benefits of LightSpeed are:

  • Integrated web store
  • Advanced analytics
  • Inventory synchronization
  • Cross store transfers
  • Custom label printing
  • Native iPad app.

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HandShake

Handshake is dedicated to wholesale businesses. It is used by huge corporations across the world with great success. Their specialty is bigger orders and speedy order writing. It has a real-time reporting function so you know exactly what you have sold minute-by-minute. With a built-in team collaboration tool you will never miss a sale or appointment again.

Here are more benefits of using Handshake

  • Increase average order size
  • Intuitive order writing
  • Stable enough to support large teams
  • Complex product and pricing
  • Built for SMBs and global enterprises
  • iOS and web app.

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SureDone

SureDone is THE app to use for selling on Amazon, eBay, Google shopping and for creating your own eCommerce store. A genius way to manage your inventory, with tools to list, sync, manage and ship all in one handy place. Take your store to the next level and manage every aspect of selling online with this fab multi-channel software.

Even more reasons to choose SureDone:

  • Bulk editor
  • Amazon, eBay and Google shopping integrated
  • Manage stock levels
  • SEO friendly eCommerce stores
  • Bulk order and shipping capability
  • Mac and web based app

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BrightPearl

BrightPearl is a commerce acceleration platform. You can manage your inventory, orders, customer information and sales all in one place. Keep a close eye on your sales and inventory with peace of mind from knowing BrightPearl has it under control. Manage your customers so that you don't ever lose information or contact details again.

More reasons to give BrightPearl a go:

  • Order, inventory and shipping management
  • Lots of payment options (including Paypal)
  • Automated real-time accounting
  • eBay inventory management
  • Point of sale software
  • Android, iOS and web apps.

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If you, as a business, already use an eCommerce host, which do you use? Is it working for you? Does it meet all your needs? There are plenty to choose from, check out our eCommerce app marketplace for a huge choice.


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Apps mentioned in this article