by Diana Berryman
Published on 12 September 2014
Automating your online marketing is essential for most businesses today. It allows you to get your content out there, to multiple networks, in a fraction of the time. Marketing automation apps are also great for nurturing your leads, engaging with your customers and measuring and monitoring the results of your efforts.
We all need a little marketing automation from time to time. From freelancers to small business to global enterprises, marketing, particularly social media marketing , is a full time job and then some! Great apps have great people behind them. These folks are in the know to help us through our daily grind. So who are the people behind the great apps we use every day?
These are the people to follow for fabulous marketing tips, advice and information…
Dharmesh is an entrepreneur and startup blogger at OnStartups.com. An inbound marketing expert, he is the founder of Hubspot.
Laura describes herself as the local know-it-all. She is a guide to Atlanta on About .com, senior Marketing Manager at Pardot, a Salesforce company.
Clate is the CEO & Co-Founder of Infusionsoft. He is the co-author of Conquer the Chaos, champion of entrepreneurship, avid sports fan and bent on self-improvement.
Kyle is the director of global content marketing and research at Salesforce, ExactTarget Marketing Cloud. Author of three books including Twitter Marketing for Dummies.
Anna is the co-founder of ioninteractive, a marketing apps company. She is a regular contributor to Online-behavior and specializes in landing pages for marketing.
Kevan is the content crafter at Buffer. He tweets about his writing process and his favorite Internet things. His motto is "Live simply, give generously."
Stacey is the Senior Social & Media Relations manager for OutMarket previously known as the marketing automation branch of Vocus. She is a speaker, author and gamer.
Rand is the founder of Moz, inbound marketing software made easy. His mission is the make the world of SEO, content and marketing more accessible and fun.
Would you add anyone else to this list? Who are your gurus on Twitter and Google+? Following those who are experts in their field is a great idea, we all need advice now and then so keep an eye on those in the know for the best (and free) advice out there.
What apps do you use for your marketing automation? What features are important to you and your business? You can check out our GetApp marketplace for great marketing automation apps or compare two or more marketing apps against each other side-by-side.