Customer Management Articles

What Is an Effective CRM Solution and What Should It Deliver?

by Christophe Primault
Published on 17 May 2011

CRM or Customer Relationship Management seems to be the buzz technology of today, but why is there so much attention given to this relative "New kid on the block", after all we have had contact management systems around for many years? The purpose of this white paper is to outline what an effective CRM solution can do for your business - not simply a list of features you should look for, but what benefits those features will deliver. So before we go and explore what makes up an effective CRM solution, it may be beneficial to take a step backwards and appreciate the differences between CRM and Contact Management solutions.

This WhitePaper is provided by WorkBooks CRM

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