Our company used the DTM for implementation. The developers were able to integrate the tags into their app fairly quickly by just inserting them in the header and footer of each page. Having an experienced group to do the real tagging and make consistent was great and low impact for development team. Other teams that did not use the DTM, have had much longer cycles of rolling it out and trying to make tags consistent to roll up the data across the org
DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging
If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html. Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.
Time used: 6-12 months
Likelihood to recommend
Recommendations to others considering Adobe SiteCatalyst
I hear it's expensive from an org to have someone come in and build the enterprise solution from the backend, but I think it's worth it if you are sold on this as a enterprise solution and not a single app
I've had Adobe Site Catalyst for a little while. I haven't used it very much so I'm not sure how detailed I can be about my review. From playing around with it I have found that there are some very useful tools that can be very beneficial, but to get some of those tools set up can be cumbersome sometimes. It is great for an analytical tool, but again, I haven't used it fully enough to know much more than that at this point. I'm an Adobe enthusiast so I love everything Adobe! I know after playing around with it more, I will find even more usefulness.